Silicon Halton Meetup #21: Is Social Networking Good for Business? Heck Ya!

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Presentation by Chris Herbert, cofounder of Silicon Halton and CMO/Founder of Mi6 and Hugh Black, Principle HMB Communications.

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  • Note. The here's how link on slide #3 only works in a PDF version of this presentation. Go to slide #35 to find out how to contact Chris and Hugh.
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  • This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
  • I’m going to share with you some pretty boring definitions that I found on Wikipedia. In fact some of the them Wikipedia is having trouble accepting! But, don’t worry … it all boils down to common sense and quite frankly while the tools we use to socially network have changed the fundamentals for developing lasting relationships have not.
  • Social Networking is more than business networking…but I couldn’t find an exact definition that made any sense. So, I’m building off of this one. Social networking is the next stage of professional networking. It’s provides you with the opportunity to create and build business relationships of mutual interest and value. It’s where people gather, connect, both online and in person , and have conversations that can evolve in to relationships of varying types. What we are doing tonight is social networking. We’re gathering here tonight to learn a bit, have some suds, connect with people we’ve never met before and some that we have.
  • Social Networking is more than business networking…but I couldn’t find an exact definition that made any sense. So, I’m building off of this one. Social networking is the next stage of professional networking. It’s provides you with the opportunity to create and build business relationships of mutual interest and value. It’s where people gather, connect, both online and in person , and have conversations that can evolve in to relationships of varying types. What we are doing tonight is social networking. We’re gathering here tonight to learn a bit, have some suds, connect with people we’ve never met before and some that we have.
  • Social Networking is more than business networking…but I couldn’t find an exact definition that made any sense. So, I’m building off of this one. Social networking is the next stage of professional networking. It’s provides you with the opportunity to create and build business relationships of mutual interest and value. It’s where people gather, connect, both online and in person , and have conversations that can evolve in to relationships of varying types. What we are doing tonight is social networking. We’re gathering here tonight to learn a bit, have some suds, connect with people we’ve never met before and some that we have.
  • So what is a social network? Well I’m not sure I consider myself a “node” but I do agree that a social network is made up of individuals that have common interests. There needs to be some level of interest for both parties to even consider introducing themselves let alone develop a relationship. Silicon Halton is a social network in that we have some powerful things in common. We live and/or work in Halton region and we’re involved in hitech. We’re committed to helping each other grow as individuals, as companies and over time as an industry. This spider web of connections consists of people that I’m directly connected to through Linkedin. I’m using Silicon Halton, which in itself is a social network, to establish high quality connections and relationships. A social network isan organized connected group where people feel compelled to stay together because they see mutual interest and value
  • So what is a social network? Well I’m not sure I consider myself a “node” but I do agree that a social network is made up of individuals that have common interests. There needs to be some level of interest for both parties to even consider introducing themselves let alone develop a relationship. Silicon Halton is a social network in that we have some powerful things in common. We live and/or work in Halton region and we’re involved in hitech. We’re committed to helping each other grow as individuals, as companies and over time as an industry. This spider web of connections consists of people that I’m directly connected to through Linkedin. I’m using Silicon Halton, which in itself is a social network, to establish high quality connections and relationships. A social network isan organized connected group where people feel compelled to stay together because they see mutual interest and value
  • So what is a social network? Well I’m not sure I consider myself a “node” but I do agree that a social network is made up of individuals that have common interests. There needs to be some level of interest for both parties to even consider introducing themselves let alone develop a relationship. Silicon Halton is a social network in that we have some powerful things in common. We live and/or work in Halton region and we’re involved in hitech. We’re committed to helping each other grow as individuals, as companies and over time as an industry. This spider web of connections consists of people that I’m directly connected to through Linkedin. I’m using Silicon Halton, which in itself is a social network, to establish high quality connections and relationships. A social network isan organized connected group where people feel compelled to stay together because they see mutual interest and value
  • So what is a social network? Well I’m not sure I consider myself a “node” but I do agree that a social network is made up of individuals that have common interests. There needs to be some level of interest for both parties to even consider introducing themselves let alone develop a relationship. Silicon Halton is a social network in that we have some powerful things in common. We live and/or work in Halton region and we’re involved in hitech. We’re committed to helping each other grow as individuals, as companies and over time as an industry. This spider web of connections consists of people that I’m directly connected to through Linkedin. I’m using Silicon Halton, which in itself is a social network, to establish high quality connections and relationships. A social network isan organized connected group where people feel compelled to stay together because they see mutual interest and value
  • This has got to be the most confusing definition I’ve ever seen! In fact Wikipedia isn’t happy with it at all! Fortunately I’ve highlighted what I think it is. It’s media you use for social interaction. But, here in lies the problem!
  • This has got to be the most confusing definition I’ve ever seen! In fact Wikipedia isn’t happy with it at all! Fortunately I’ve highlighted what I think it is. It’s media you use for social interaction. But, here in lies the problem!
  • This has got to be the most confusing definition I’ve ever seen! In fact Wikipedia isn’t happy with it at all! Fortunately I’ve highlighted what I think it is. It’s media you use for social interaction. But, here in lies the problem!
  • This has got to be the most confusing definition I’ve ever seen! In fact Wikipedia isn’t happy with it at all! Fortunately I’ve highlighted what I think it is. It’s media you use for social interaction. But, here in lies the problem!
  • This has got to be the most confusing definition I’ve ever seen! In fact Wikipedia isn’t happy with it at all! Fortunately I’ve highlighted what I think it is. It’s media you use for social interaction. But, here in lies the problem!
  • This is an example where a target contact has started a discussion. Have a screen shot of the tweet I sent out.
  • Individuals: People Hubs:Cores:Silos: Can be a person or group that has social culture or aspirations. Typically these people and organizations are command and control focused, keep information and contacts to themselves, are worried about “controlling the message”. They inadvertently or in some cases deliberately try to be unsocial and clique like.
  • Strong and loose connections and a social currency. A mutual exchange of value between people.
  • This is an example where a target contact has started a discussion. Have a screen shot of the tweet I sent out.
  • Who are you?Who do you want/need to develop relationships with? (Customers, partners, politicians, media etc.)What do you want to be known for? Why? What are you willing to give to your social network?What will you do, on an ongoing basis to build your social network?Where will you build your social network? Online and offline?How will you measure your social network?
  • Who are you?Who do you want/need to develop relationships with? (Customers, partners, politicians, media etc.)What do you want to be known for? Why? What are you willing to give to your social network?What will you do, on an ongoing basis to build your social network?Where will you build your social network? Online and offline?How will you measure your social network?
  • This is an example where a target contact has started a discussion. Have a screen shot of the tweet I sent out.
  • Who are you?Who do you want/need to develop relationships with? (Customers, partners, politicians, media etc.)What do you want to be known for? Why? What are you willing to give to your social network?What will you do, on an ongoing basis to build your social network?Where will you build your social network? Online and offline?How will you measure your social network?
  • Who are you?Who do you want/need to develop relationships with? (Customers, partners, politicians, media etc.)What do you want to be known for? Why? What are you willing to give to your social network?What will you do, on an ongoing basis to build your social network?Where will you build your social network? Online and offline?How will you measure your social network?
  • This is an example where a target contact has started a discussion. Have a screen shot of the tweet I sent out.
  • T
  • Silicon Halton Meetup #21: Is Social Networking Good for Business? Heck Ya!

    1. 1. Silicon Halton Meetup #21 Is Social Networking Heck Ya! Good For Business?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 1
    2. 2. Content License This work is licensed under the Creative Commons Attribution- Non-Commercial-No Derivs 3.0 Unported License. To view a copy of this license go here please.© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 2
    3. 3. Your Own Personal CopyIf you’d like your own copy of this presentation orwould like Chris Herbert to present/discuss this withyou visit: http://www.mi6agency.com/connect/ andfill out the form please.There are other ways you can contact Chris andHugh. Here’s how.Thank you. © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 3
    4. 4. Presenters© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 4
    5. 5. What We Promised You What is social networking, a social network, social media?What are the key ingredients to building YOUR social networkand business?The role that YOUR positioning plays in building your networkand your business. How traditional outreach can build your network and yourbusiness.© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 5
    6. 6. © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 6
    7. 7. SOCIAL DEFINITIONSW/EXAMPLES © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 7
    8. 8. What Is Social Networking?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 8
    9. 9. What Is Social Networking?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 9
    10. 10. What Is Social Networking?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 10
    11. 11. What Is A Social Network?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 11
    12. 12. What Is A Social Network?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 12
    13. 13. What Is A Social Network?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 13
    14. 14. What Is A Social Network?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 14
    15. 15. What Is Social Media?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 15
    16. 16. What Is Social Media?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 16
    17. 17. What Is Social Media?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 17
    18. 18. What Is Social Media?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 18
    19. 19. What Is Social Media?© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 19
    20. 20. WHAT MAKES UP A SOCIALNETWORK? © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 20
    21. 21. What Makes Up a Social Network? INDIVIDUALS HUBS CORES SILOS© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 21
    22. 22. What Makes Up a Social Network? BEHAVIOUR. THINK =) MECHANISMS (PROCESS, OUTPOSTS, OUTREACH, ENGAGEMENT, TOOLS) TIES (STRONG, LOOSE AND “IN- BETWEEN”!) SOCIAL CAPITAL (WHAT YOU GIVE VS WHAT YOU GET)© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 22
    23. 23. BUILDING YOUR SOCIALNETWORK © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 23
    24. 24. It Starts With You! WHO, WHAT, WHERE, WHY & HOW. CREATE YOUR PROFESSIONAL SOCIAL NETWORKING PROFILE GRID© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 24
    25. 25. Look For Common & Complimentary Overlaps © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 25
    26. 26. Think in Terms of Layers You Key Relationships (Strong ties) Developing Relationships (in- between ties) Discovering/Re- Discovering Relationships (loose ties)© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 26
    27. 27. Section 4LET’S APPLY THIS TO OURSOCIAL NETWORKS © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 27
    28. 28. So, my network starts with me! Profile: CMO of Mi6, a B2B Marketing Agency. Mi6 creates social networks & communities that build reputations & generate results. Lives: Oakville, Ontario Known for: Providing high value exchanges of Works: Mi6, B2B Marketing & Business Dev agency. interaction, information, insights and creating results Cofounder of Silicon Halton, founder of ProductCamp focused relationship driven connections and Toronto communities. Professional Interests : B2B marketing and sales; Social Personal Interests: My family; Squash; Helping others networking/ communities; technology; growing Mi6; succeed; superheroes; great TV and movies; learning; Success of Silicon Halton; startups and quality relationships (professional & personal); entrepreneurialism; B2B apps; sports; Halton Region; independence; NFL football and NCAA March Madness; Silicon Valley Professional Social Network Development Primary Outposts: Linkedin, Twitter, Facebook, Diigo, Developing Relationships: via communities, hubs, word and Posterous, Mi6 blog, Allstream Small Business Blog, of mouth and through referrals from key relationships. Business to Community blog One on one via email, phone, Twitter, Linkedin Outreach: Curator, creator and sharer of quality Discovering Relationships: via meetups, word of content; creating strong social network and community mouth/mouse, referrals, Twitter follower notices and Key Relationships: Core participant in 2 communities. Twitter streams, Linkedin discussions, Mi6 site, Silicon Key relationships being managed adhoc Halton Relationship Wants/Needs Relationship Gives To build Mi6 and Silicon Halton; strong partners to help Time, expertise and genuine interest to see/help others scale Mi6; opportunities to learn, build strategic be successful; always available to friends, peers and relationships and generate revenue for Mi6 and Silicon students (young and older) wanting to learn more about Halton. Looking for strategic “overlaps” marketing, social media and business © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 28
    29. 29. Finding & Creating Relationships© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 29
    30. 30. Social Network Layers Me! Key Relationships (Strong ties) Developing Relationships (in- between ties) Discovering/Re- Discovering Relationships (loose ties)© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 30
    31. 31. A Day In The Life Of a Professional Social Networker Review new follower Review Linkedin Groups Check Email, Linkedin profiles and decide to for interestingand Twitter streams and follow back or not. See conversations. Decide to messages. if key people have respond immediately, followed me back later on or not at all. Review Twitter Bookmark Read Later Relationship Updates Check Website analytics Content Report Schedule Daily Social Messaging Stream.Read, curate and create Start my day/Work on Respond/thanks to content for sharing. other stuff some @s/RTs/DMs and LI messages © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 31
    32. 32. TAKE-A-WAYS © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 32
    33. 33. 5 Things You Can Do Now 1. Connect with Chris, Hugh, Rick & others tonight. Have an idea of what you want/need and what you can offer SH members. 2. Draft your professional networking profile. Use it to help define who you need in your network. 3. Find people, groups and organizations you need/want to connect with. Find out if they are on Twitter and Linkedin. If they are..are you? Connect with them. 4. Start building and organize your network using social layering (or something like it) 5. Include Silicon Halton as a core network and offer/ask for help. We will!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 33
    34. 34. Credits and Sources SH Meetup Pics Presentation pics purchased from iStockphoto.com Networked Non-profit, Groundswell, Brian Solis, Wikipedia© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 34
    35. 35. Thanks Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton P: 905.582.3741 E: cherbert@Mi6agency.com T: @B2Bspecialist T: @Mi6agency W: Mi6agency.com Hugh Black, Principal at HMB Communications Group P: 416.898.4871 E: HughBlack@cogeco.ca T: @HughBlack© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 35
    36. 36. Content License This work is licensed under the Creative Commons Attribution- Non-Commercial-No Derivs 3.0 Unported License. To view a copy of this license go here please.© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 36
    37. 37. Your Own Personal CopyIf you’d like your own copy of this presentation orwould like Chris Herbert to present/discuss this withyou visit: http://www.mi6agency.com/connect/ andfill out the form please.There are other ways you can contact Chris andHugh. Here’s how.Thank you. © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 37
    38. 38. By: Chris Herbert, CMO of Mi6 P: 905.582.3741 T: @B2Bspecialist T: @Mi6agency www.Mi6agency.com© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 38

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