YOU:
                        The ONLINE Brand
   The Step-By-Step Own-Your-Name,
Build-Your-Reputation & Pull-Business-To-...
what’s the difference?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Repr...
between this




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
and this?




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
branded vs.
                                brand-less


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivis...
what
   would
     you
   advise
 Tiger to
     do?



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.Mivista...
what’s the difference?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Repr...
between
    this




        Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
  To Repri...
...and this?




      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Dist...
push vs. pull


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
in-demand vs
                                                      widely available




Copyright 2007- 2009 Michelle Vill...
known
                                                                                      vs
                           ...
“small is the
new big”




Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
it’s all branding - whether
             purposeful or accidental,
                 decided by you, or
            decided...
what’s the point of
                   all this branding?


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 53...
“top of mind”


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
• talk show host?
    • home & entertaining expert?
    • dog trainer?
    • child-care expert?
    • martyr?
    • dirty ...
so how do you do it?



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprin...
over 76,184,000 views (and that’s just ONE video)
• internet = leverage
• unlimited
• widen sphere of influence
• charge higher prices
• gain credibility (easier sales proce...
A Quick Primer




      “in 30-seconds or less”




             Copyright Michelle Villalobos, Mivista Consulting, Inc. ...
Step 1: Monitor




                     http://www.google.com/alerts
                                                    ...
Step 1: Monitor




                              http://www.google.com/alerts
                                           ...
Step II: Take a “baseline”




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step II: Take a “baseline”




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step III: Define your brand



   YOU: The BRAND


          Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. ...
WHAT do I DO?
                                                   WHO do I do it FOR?
                                     ...
Some of you may
  have to do extra
  work & soul-
  searching here...




  Who Am I?
  Why Am I Here?

Copyright 2007- 20...
Having trouble
     with this part?
     Go deeper. Try
        writing a
    personal mission
       statement
     (down...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step IV: Choose your key words (& keywords)
Remember: What do you want to be top of mind for?

                        “Fi...
Key Words & Keywords

       • what do you want to be top of mind for?
       • keep in mind location, target audience
   ...
“Don’t spend any time or money
  on marketing yourself on the
  internet until you’ve performed
  thorough keyword and mar...
Keyword/Market Research

         Goal: Identify
      Your 3 Top Keywords
Keyword/Market Research


           STEP 1:
    KEYWORD RESEARCH TOOL

      Google “keyword research tool”
or simply visit:
https://adwords.google.com/select/KeywordToolExternal
Keyword/Market Research


   2 Ways Prospects Search
   To Research

   To Buy (or fill out a form)
Keyword/Market Research



               STEP 2:
    IDENTIFY THE TOP KEYWORDS
       Google “commercial intent”
or simply visit:
http://adlab.msn.com/Online-Commercial-Intention/
Thank You          !
       Todd Paton

www.PatonMarketing.com
once you have keywords...



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Step V. Own your name




Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
claim ALL profiles
                    wherever you can...


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 53...
put your name on everything
           you put onto the internet.



                                                     ...
•    Is your name very common?
   •    Could you add a middle initial or middle name?
   •    What about a descriptor or a...
start with the easy stuff




                                                                                            ...
“Eva Ritvo” - Image Search




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
“Deborah Weed” - Video Search




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
testimonials (the
                    case study approach)


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.M...
Google Maps




http://maps.google.com/ click “put your business
on Google maps then add a listing”
Step VI: Show your face




                                            Marla Acosta                                      ...
Laura Cerwinske
                                                                     Writer, Artist, Teacher of
          ...
Cristina
                  Maria Lloyd
                        Expert in home/
                            office space
   ...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracey Hagen Photography




                                                  Before
Copyright 2007- 2009 Mivista, Inc. w...
“Fine Portrait Art & Wedding Photographer in South Florida”




                           After
Copyright 2007- 2009 Mivi...
Email Signatures




Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
a quick note about
             color & composition


Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
VII. Have a website
                     (or other home base)


                                                          ...
blogs are super easy




      blogger vs. wordpress?


http://pulsed.blogspot.com/2007/07/
   blogger-wordpress-chart.html
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1
1
1
1
1
IDEA: Create a
 personal one-page
website with simple
 links to anything -
  from the obvious
    (your LinkedIn
     Profi...
exposure vs. leads


                     1
1
remember the http://
links to your site are essential
•   ask friends
•   ask fans
•   find partners - preferably with big traffic!
•   get creat...
(some) website basics
                                                               • check links:
     • capture!       ...
IIX. Build your
 reputation




                                                                                          ...
upload a media kit/bio
 •    background - short
 •    images/samples - lots!
 •    artist’s statement (?)
 •    mission/ph...
for anything visual




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
post value
 (& associate it with your NAME!!

                           graphic artist?
      musician? free music screen...
“YouTube
                                                               2nd most surpasses
                               ...
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
1


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

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Design & deploy a compelling personal online brand that drives business, generates leads and attracts opportunities.

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  • Hi I'm Rita
    I saw your profile, I must confess I picked interest in it and if you do not mind I'd like you to write me on this ID (rita27desmond@yahoo.co.uk) I'm waiting to read from you, because I have something very important and urgent to tell you. in my response I will send my picture, I'll be waiting for your response on this email id (rita27desmond@yahoo.co.uk) Please write me at THIS SITE, THANKS
    Lots of love
    Rita klssssssssssss
    :)______████_______ ████
    :)______█$$$█_______█$$$█
    :)____█$$$$$$$█___█$$$$$$$█
    :)___█$$$$$$$$$█_█$$$$$$$$$█
    :)___█$$$$$$$$$$$$$$$$$$$$$█
    :)____█$$$$$$$$$:)$$$$$$$$$█
    :)______█$$$$$$$$$$$$$$$
    :)________█$$$$$$$$$$$█
    :)__________█$$$$$$$█
    :)___________█$$E$$█
    :)____________█$C$█
    :)_____________█$█ :)
    ___________:)$$)$$$:)
       Reply 
    Are you sure you want to  Yes  No
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  • I always learn something @ Michelle Villalobos workshops! I am a big fan and have attended 5 different workshops and always learn something new! Thank you!

    Tracey Hagen
    Photographer
    http://www.traceyhagen.com
       Reply 
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    Your message goes here
  • Excellent.
       Reply 
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    Your message goes here
  • goede sheets over online brand, tools en website tips ed
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    Your message goes here
  • it's a great way to sell oneself out!!! Ü
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"You The Online Brand" - Social Media & Personal Branding Workshop by Michelle Villalobos

  1. 1. YOU: The ONLINE Brand The Step-By-Step Own-Your-Name, Build-Your-Reputation & Pull-Business-To- You Program Easy Enough For ANYONE Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  2. 2. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  3. 3. between this Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  4. 4. and this? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  5. 5. branded vs. brand-less Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  6. 6. what would you advise Tiger to do? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  7. 7. what’s the difference? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  8. 8. between this Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  9. 9. ...and this? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  10. 10. push vs. pull Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  11. 11. in-demand vs widely available Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  12. 12. known vs unknown Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  13. 13. “small is the new big” Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  14. 14. it’s all branding - whether purposeful or accidental, decided by you, or decided by your audience Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  15. 15. what’s the point of all this branding? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  16. 16. “top of mind” Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  17. 17. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  18. 18. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  19. 19. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  20. 20. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  21. 21. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  22. 22. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  23. 23. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  24. 24. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • dirty politician? • satanic rocker? Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  25. 25. so how do you do it? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  26. 26. over 76,184,000 views (and that’s just ONE video)
  27. 27. • internet = leverage • unlimited • widen sphere of influence • charge higher prices • gain credibility (easier sales process) • increase perceived value • earn praise and recognition Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  28. 28. A Quick Primer “in 30-seconds or less” Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  29. 29. Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  30. 30. Step 1: Monitor http://www.google.com/alerts 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  31. 31. Step II: Take a “baseline” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  32. 32. Step II: Take a “baseline” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  33. 33. Step III: Define your brand YOU: The BRAND Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  34. 34. WHAT do I DO? WHO do I do it FOR? HOW am I UNIQUE? (WHERE do I do it?) = YOU: The Brand Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  35. 35. Some of you may have to do extra work & soul- searching here... Who Am I? Why Am I Here? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  36. 36. Having trouble with this part? Go deeper. Try writing a personal mission statement (download the guide from my website) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  37. 37. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  38. 38. Step IV: Choose your key words (& keywords) Remember: What do you want to be top of mind for? “Fine Art & Wedding Photography in Miami” Luxury safety, security & locksmith Private yoga services in South Florida instruction in North Miami Beach One of Miami’s top criminal defense attornies - the one other lawyers call when they get in trouble Relationship experts specializing in helping single Hypnotist specializing in women in Miami find the love of losing weight, quitting smoking and their dreams reducing stresss Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  39. 39. Key Words & Keywords • what do you want to be top of mind for? • keep in mind location, target audience • what are people looking for you looking for? • get into their heads • 3 - 5 words you want associated with your name 4 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  40. 40. “Don’t spend any time or money on marketing yourself on the internet until you’ve performed thorough keyword and market research.” Todd Paton CEO Paton Marketing, Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  41. 41. Keyword/Market Research Goal: Identify Your 3 Top Keywords
  42. 42. Keyword/Market Research STEP 1: KEYWORD RESEARCH TOOL Google “keyword research tool”
  43. 43. or simply visit: https://adwords.google.com/select/KeywordToolExternal
  44. 44. Keyword/Market Research 2 Ways Prospects Search To Research To Buy (or fill out a form)
  45. 45. Keyword/Market Research STEP 2: IDENTIFY THE TOP KEYWORDS Google “commercial intent”
  46. 46. or simply visit: http://adlab.msn.com/Online-Commercial-Intention/
  47. 47. Thank You ! Todd Paton www.PatonMarketing.com
  48. 48. once you have keywords... Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  49. 49. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  50. 50. Step V. Own your name Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  51. 51. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  52. 52. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  53. 53. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  54. 54. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  55. 55. claim ALL profiles wherever you can... Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  56. 56. put your name on everything you put onto the internet. 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  57. 57. • Is your name very common? • Could you add a middle initial or middle name? • What about a descriptor or a pseudonym? • Add in your brand key words / keywords • Coin a term or phrase. • Add where. Micro? Local? National? Global? • The “______”? 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  58. 58. start with the easy stuff 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  59. 59. “Eva Ritvo” - Image Search Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  60. 60. “Deborah Weed” - Video Search Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  61. 61. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  62. 62. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  63. 63. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  64. 64. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  65. 65. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  66. 66. testimonials (the case study approach) Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  67. 67. Google Maps http://maps.google.com/ click “put your business on Google maps then add a listing”
  68. 68. Step VI: Show your face Marla Acosta Andres Asion Celebrity Makeup Artist, South Florida Real Estate Broker, Miami Russell S. 1 Jacobs Real Estate Lawyer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  69. 69. Laura Cerwinske Writer, Artist, Teacher of “Radical Writing” & Transformational Healing Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  70. 70. Cristina Maria Lloyd Expert in home/ office space organization and home staging. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  71. 71. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  72. 72. Tracey Hagen Photography Before Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  73. 73. “Fine Portrait Art & Wedding Photographer in South Florida” After Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  74. 74. Email Signatures Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  75. 75. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  76. 76. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  77. 77. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  78. 78. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  79. 79. Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  80. 80. a quick note about color & composition Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
  81. 81. VII. Have a website (or other home base) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  82. 82. blogs are super easy blogger vs. wordpress? http://pulsed.blogspot.com/2007/07/ blogger-wordpress-chart.html
  83. 83. 2
  84. 84. 1
  85. 85. 1
  86. 86. 1
  87. 87. 1
  88. 88. 1
  89. 89. 1
  90. 90. 1
  91. 91. 1
  92. 92. 1
  93. 93. 1
  94. 94. 1
  95. 95. 1
  96. 96. 1
  97. 97. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  98. 98. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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  104. 104. IDEA: Create a personal one-page website with simple links to anything - from the obvious (your LinkedIn Profile, your Facebook Profile) to the not-so-obvious - the companies you’ve worked for, your hobbies, a picture of you on Flickr running a marathon... Get creative & be http://www.Flavors.me. Free accounts available authentic. but not very functional) or upgrade for $20/year.
  105. 105. exposure vs. leads 1
  106. 106. 1
  107. 107. remember the http://
  108. 108. links to your site are essential • ask friends • ask fans • find partners - preferably with big traffic! • get creative (i.e., testimonials) • reciprocate • only choose if aligns with your brand • get listed (i.e., directories)
  109. 109. (some) website basics • check links: • capture! www.linkalarm.com • “The Power of One” • titles matter • design = identity • “3-clicks” • fonts/legibility = #1 reason for “bounces” • objective: exposure or leads? • consistency • show your face • no auto-play music! • have a personality • add content often • video is awesome 3 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  110. 110. IIX. Build your reputation 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  111. 111. upload a media kit/bio • background - short • images/samples - lots! • artist’s statement (?) • mission/philosophy • headshot (high res) • pricing (?) • press 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  112. 112. for anything visual Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  113. 113. post value (& associate it with your NAME!! graphic artist? musician? free music screensavers downloads writer? articles performer? other? how-tos value youtube videos artist? lawyer? time-lapse video debates/arguments teacher? slideshows, video instruction 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  114. 114. “YouTube 2nd most surpasses Yahoo as popular se world’s arch engin e!” 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  115. 115. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  116. 116. 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  117. 117. post value (include your NAME & keywords!) 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  118. 118. need content? http://www.google.com/reader
  119. 119. stop talking about what you can/should/will do, just do it, record it, then link to it! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  120. 120. i. worth spreading ii. spreadable
  121. 121. IX. email marketing
  122. 122. 1
  123. 123. how Marie Forleo got me • Why You Shouldn't Initiate "The Talk" - Your April 1 Dish • Date Confidently Using Real Men's Tips! Your April 27 Dish • Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish • 7 Secrets of a Flirting Goddess - Your May 1 Dish • What NOT to Do On a Date - Your May 15 Dish • The #1 Cause of Dating Drama – Your May 18 Dish • Is He Mr. Right or Mr. WRONG? Your May 20 Dish • Michelle, Why Didn't He Call? Your May 29 Dish • Secrets of Getting Over a Breakup - Your June 1 Dish 2
  124. 124. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 121 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  125. 125. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 121 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  126. 126. what could you send out regularly (that wouldn’t be SPAM)? Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 122 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  127. 127. social is the new business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  128. 128. social media 1 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  129. 129. • Over 400 million active users • 50% log in every day • Over 100 million accessing on mobile phones • More than 5 billion pieces of content shared weekly Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  130. 130. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  131. 131. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  132. 132. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  133. 133. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  134. 134. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez." Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  135. 135. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  136. 136. facebook tips • be a person • use a great image – more personal – change it up • create lists to separate personal from work • be conversational, not promotional • entertain, educate or inform • import your blog, link to your site • be reachable • groups? name is everything. • pay attention, listen, respond, post. • post things that will strike up conversation Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  137. 137. twitter By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  138. 138. REMEMBER: No one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  139. 139. Introducing... Brian Tannebaum, Criminal Defense Attorney, blogger & online personality By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  140. 140. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  141. 141. don’t self-promote listen, engage, observe, educate, inform, entertain, ask, relate, inspire, converse... By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  142. 142. follow people in your industry, people you admire, people you like – not just anyone so that they’ll follow you back By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  143. 143. no one cares if you're: sitting in tra!c, just woke up, going to bed, tired, hungry, happy or sad... unless you’re hilarious (or famous) By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  144. 144. for more in-depth ideas/ info, download Twittorial & Top 10 Tips for New Tweeps from Slideshare: http://www.slideshare.net/ michellevillalobos By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
  145. 145. case studies
  146. 146. Tracee Rothschild Life Coach & NLP Practitioner The Whole Person Center Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  147. 147. Tracee Rothschild The Couchless Therapist Fast solutions to life’s problems... without all the couch talk. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  148. 148. Tracee Rothschild “The Couchless Therapist” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  149. 149. Cristina Maria Lloyd Professional Organizer Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  150. 150. Name: Cristina Maria Lloyd! Industry: Interior Design/Professional Organizer! 1. Brand Objectives: She helps you make your spaces more productive, attractive and efficient - home office, kitchen & closets are her specialty. She goes deeper than just an organizer - she gets into your head to help you release things you don"t need and hang onto the things that will help you get where you need to go. 2. Challenges: Loves to dress up - but as an organizer, needs to look ready to get to work. 3. Brand Identity: Real, honest, helpful, stylish, artistic, organized, meticulous, determined, detail oriented. 4. Shot Ideas/Poses/Props: Surrounded by stacks of papers/files that look organized. OR show “before-after” with disorganized on one side, organized on the other? 5. Colors/Hair/Makeup: Stylish but ready to get to work. She loves to look GOOOOOD. Very unique and attractive style. 8. This is a picture of Cristina that she likes
  151. 151. Cristina Maria Lloyd Professional organizing expert specializing in home and office space organization & home staging. “A Home For Everything You Own”
  152. 152. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  153. 153. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  154. 154. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  155. 155. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  156. 156. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  157. 157. Mike Thomas “South Florida Electrical Contractor for High-End Residences, Upscale Hotels & Office Buildings” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  158. 158. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  159. 159. Serious Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  160. 160. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  161. 161. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  162. 162. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  163. 163. Fun Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  164. 164. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  165. 165. “First God created light... then he created Mike” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  166. 166. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  167. 167. “A Family Business” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  168. 168. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  169. 169. Creative Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  170. 170. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  171. 171. get creative! combine online & offline efforts Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  172. 172. experiment!!! Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  173. 173. recap: where to start 1. set google alerts (it feels good) 2. strong brand, establish your name & key words 3. fill out key profiles (easy stuff first) 4. show your face! choose profile pics wisely - like logo! 5. establish a home base - even if it’s a blog 6. pick one way to deliver value (regularly) 7. email marketing (i.e., Constant Contact) - need to capture emails somehow 8. be patient & consistent 2 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  174. 174. write down ONE thing you will do – today Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
  175. 175. 2
  176. 176. want more? www.MichelleVillalobos.com To book Michelle, please contact: Jessica Lurie (888) 531-3830 jessica@mivistainc.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
  177. 177. July 29th Packages Include: • 3 retouched headshots • Email signature • One-on-ones with Michelle • Social media coaching to deploy your image online • Satisfaction Guarantee! Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

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