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How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
How to be Awesome - Gnomedex
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How to be Awesome - Gnomedex

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Here is the presentation I gave at Gnomedex around being Awesome and building influence.

Here is the presentation I gave at Gnomedex around being Awesome and building influence.

Published in: Business, Technology, Education
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  • Thank you for defining this topic - I have been wrestling with it over the past few months and loved your presentation at Gnomedex - very simple and straight to the point. Oh and I won't point out any issues with your math either ;D
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  • Transcript

    • 1. 1 Measuring Online Influence: The art and science of being awesome. Micah Baldwin Lijit Networks Gnomedex 2009 That guy is Awesome! Really Thats What Awesome Is?
    • 2. 2 Ignite Gnomedex?
    • 3. 3 Ignite Micah!
    • 4. 4 Ignite Micah - The Rules I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes. There will still be 20 slides. But! The first 4 dont count, because Awesome needs 4 extra slides. Which means, each slide will be 24 seconds. Why? Because Jack Bauer said so. And who argues with Jack Bauer?
    • 5. 5 Whats Awesome about Influence?
    • 6. 6 Why Do I Care About Awesome?
    • 7. 6 Why Do I Care About Awesome?
    • 8. 7 “Micah, you have done an amazing job building your online influence.” Photo by: somethingstartedcrazy @ flickr
    • 9. 8 “What is online influence? And how does one become Awesome...er?” Photo by: jsarcadia @ flickr
    • 10. 9 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 11. 10 Influence is the IMPLICIT or EXPLICIT effect of one thing (or person) on one thing (or person).
    • 12. 11
    • 13. 11 Influence is one person influencing one person about one thing
    • 14. 11 Influence is one person influencing one person about one thing
    • 15. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 16. 12 3 Steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 17. 13 Trust Branding Expertise Components of Influence
    • 18. 14 Trust is the creation of an expectation that person A will ALWAYS act as person B expects them to act.
    • 19. 15 Random trust equation
    • 20. 15 Random trust equation (man thats cool.)
    • 21. 16 Personal Branding, unlike Corporate Branding is designed to create expectations about you and your actions.
    • 22. 17 EXPERTISE
    • 23. 17 EXPERTISE Knowledge is gained. Expertise is given.
    • 24. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 25. 18 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 26. 19 Influence = Reach (Brand*Expertise*Trust) *reach is a multiplier of influence
    • 27. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 28. 20 3 steps to measuring online influence Define Influence Identify the Components of Influence Provide a formula for Influence
    • 29. 21 How to build online influence?
    • 30. 22 Three Rules of Blogging 1. Write like no one is reading. 2. Write when you want to write. 3. The moment you think “that would be a good blog post,” you become a blogger.
    • 31. 23 become involved
    • 32. 24 content discovery and filtering
    • 33. 25 aggregating knowledge
    • 34. 26 Micah Baldwin (@micah) TXT micah to 50500 - CONTXTS.COM 720-231-7120 cell micah@lijit.com http://facebook.com/micahb AIM/SKYPE: micahb37 Gtalk: micahb@gmail.com Install Lijit (http://lijit.com) and email me: I’ll hook you up http://www.slideshare.com/micahb

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