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Measuring Online Influence:
The art and science of being awesome.
Micah Baldwin
Lijit Networks
Gnomedex 2009
That guy is
Awesome!
Really
Thats What
Awesome
Is?

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Ignite Gnomedex?

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Ignite Micah!

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Ignite Micah - The Rules
I gave myself 8 minutes total. Why? Because Awesome needs 8 minutes.
There will still be 20 slides. But! The first 4 dont count, because Awesome
needs 4 extra slides.
Which means, each slide will be 24 seconds. Why? Because Jack Bauer
said so. And who argues with Jack Bauer?

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Whats Awesome about Influence?

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Why Do I Care About Awesome?

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Why Do I Care About Awesome?

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“Micah, you have done an
amazing job building your
online influence.”
Photo by: somethingstartedcrazy @ flickr

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“What is online influence?
And how does one become
Awesome...er?”
Photo by: jsarcadia @ flickr

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Influence is the IMPLICIT or EXPLICIT
effect of one thing (or person) on one
thing (or person).

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Influence is one person
influencing one person about one thing

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Influence is one person
influencing one person about one thing

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3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 Steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Trust
Branding
Expertise
Components of Influence

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Trust is the creation
of an expectation
that person A will
ALWAYS
act as person B
expects them to act.

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Random trust equation

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Random trust equation
(man thats cool.)

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Personal Branding, unlike
Corporate Branding is
designed to create
expectations about you and
your actions.

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EXPERTISE

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EXPERTISE
Knowledge is gained.
Expertise is given.

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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Influence =
Reach (Brand*Expertise*Trust)
*reach is a multiplier of influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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3 steps to measuring online influence
Define Influence
Identify the Components of Influence
Provide a formula for Influence

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How to build online influence?

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Three Rules of Blogging
1. Write like no one is reading.
2. Write when you want to write.
3. The moment you think “that
would be a good blog post,” you
become a blogger.

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become involved

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content discovery and filtering

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aggregating knowledge

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Micah Baldwin (@micah)
TXT micah to 50500 - CONTXTS.COM
720-231-7120 cell
micah@lijit.com
http://facebook.com/micahb
AIM/SKYPE: micahb37
Gtalk: micahb@gmail.com
Install Lijit (http://lijit.com) and email me: I’ll hook you up
http://www.slideshare.com/micahb