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Professional Accomplishments

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This document is a brief summary of my professional experiences and accomplishments.

This document is a brief summary of my professional experiences and accomplishments.


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  • 1. Professional Accomplishments Margaret M. Feeney Experienced MBA Graduate Seeking Full-Time Position
  • 2. MBA Associate at PepsiCo Inc.
    • Analyzed PepsiCo's go-to-market system and stage-gate process. Presented senior managers with recommendations and improvements. Interviewed over 35 employees from the CPG industry.
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    • Image of stage-gate process, found at http://www.stage-gate.com/knowledge_pipwhat.php
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    • Performed a benchmark study of the following companies. Uncovered industry-wide best practices in regards to bringing new products to market.
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    MBA Associate at PepsiCo Inc.
  • 4. MBA Associate at PepsiCo Inc.
    • Winner of several awards while at PepsiCo:
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    • 1) PepsiCo Sustainability Challenge - 1st Place
    • Created and presented senior managers with sustainable ways to bring PepsiCo products to market. Won 1st place among competing groups.  
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    • 2) PepsiCo Viral Marketing Challenge - 1st Place
    •   Created viral marketing campaigns for PepsiCo products. Group's "YouTube" video generated the highest number of views.
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    • Helped secure over $150,000 in seed capital for start-up geographical information systems (GIS) company. Wrote company business plan and won the CCAT Science & Technology Award at the Hartford Young Professionals and Entrepreneurs contest. 
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    • http://www.metrohartford.com/hype/entrepreneurs.aspx?id=514
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    Interim CEO at GIS Company
  • 6. Interim CEO at GIS Company Competitive Rivalry Among Existing Firms   Few firms of equal size Fast industry growth Little differentiation/switching costs   Bargaining Power of Buyers   Purchase volumes are low % to firms in focal industry (power of one that available) Differentiated product     Threat of Substitutes   Other products can fulfill customer value proposition Price-performance tradeoff is not trending toward the substitute industry Threat of New Entrants   Economies of scale are not limited High differentiation & switching costs Distribution channels are hard to access   Bargaining Power of Suppliers   Less fragmented than focal industry Mid- level threat of substitution Product is critical to focal industry   Conducted strategy analysis and feasibility plans for Progeos.
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    •      Created new marketing strategies for Connecticut entrepreneurs. As member of a state-run program, researched and analyzed opportunities and succeeded in opening up new markets for HR consulting company. 
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    •    Created business plan for eco-friendly hardware store. Researched industry trends, customer spend rates and other historical data in order to establish business model. Won 1st place for graduate category at state-wide business plan competition.
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    •    Directed event operations at the National Association of Women MBAs national conference. As president of the UConn chapter, organized volunteers and promoted event for via incentives and email marketing campaigns.
    Additional Information
  • 8.
    •    Analyzed monthly magazine sell-through rates for the nation’s largest magazine distributor. Consolidated information into summary reports for executive management team.
    •    Created new sales template for sales team as a Sales Analyst. Improved previous method by standardizing the process.
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    •    Spent four months learning European business culture at the University of Galway in Ireland as part of a Study Abroad program. Worked with local students to create business solutions. Traveled extensively across Europe.
    Additional Information (continued)
  • 9. Summary
    • Thank you for reviewing my information.
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    • Please contact me at [email_address] for more information, or to discuss a potential opportunity with your company.
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    • Best regards,
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    • Margaret M. Feeney
    • University of Connecticut MBA
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