6. Interim CEO at GIS Company Competitive Rivalry Among Existing Firms Few firms of equal size Fast industry growth Little differentiation/switching costs Bargaining Power of Buyers Purchase volumes are low % to firms in focal industry (power of one that available) Differentiated product Threat of Substitutes Other products can fulfill customer value proposition Price-performance tradeoff is not trending toward the substitute industry Threat of New Entrants Economies of scale are not limited High differentiation & switching costs Distribution channels are hard to access Bargaining Power of Suppliers Less fragmented than focal industry Mid- level threat of substitution Product is critical to focal industry Conducted strategy analysis and feasibility plans for Progeos.