Helped secure over $150,000 in seed capital for start-up geographical information systems (GIS) company. Wrote company business plan and won the CCAT Science & Technology Award at the Hartford Young Professionals and Entrepreneurs contest.
Interim CEO at GIS Company Competitive Rivalry Among Existing Firms Few firms of equal size Fast industry growth Little differentiation/switching costs Bargaining Power of Buyers Purchase volumes are low % to firms in focal industry (power of one that available) Differentiated product Threat of Substitutes Other products can fulfill customer value proposition Price-performance tradeoff is not trending toward the substitute industry Threat of New Entrants Economies of scale are not limited High differentiation & switching costs Distribution channels are hard to access Bargaining Power of Suppliers Less fragmented than focal industry Mid- level threat of substitution Product is critical to focal industry Conducted strategy analysis and feasibility plans for Progeos.
Created new marketing strategies for Connecticut entrepreneurs. As member of a state-run program, researched and analyzed opportunities and succeeded in opening up new markets for HR consulting company.
Created business plan for eco-friendly hardware store. Researched industry trends, customer spend rates and other historical data in order to establish business model. Won 1st place for graduate category at state-wide business plan competition.
Directed event operations at the National Association of Women MBAs national conference. As president of the UConn chapter, organized volunteers and promoted event for via incentives and email marketing campaigns.
Analyzed monthly magazine sell-through rates for the nation’s largest magazine distributor. Consolidated information into summary reports for executive management team.
Created new sales template for sales team as a Sales Analyst. Improved previous method by standardizing the process.
Spent four months learning European business culture at the University of Galway in Ireland as part of a Study Abroad program. Worked with local students to create business solutions. Traveled extensively across Europe.