This document discusses how social media can increase business success. It recommends listening to customers, delivering valuable content, engaging audiences, being creative, adapting to different data, and allocating appropriate resources to social media. Specific tips include engaging audiences on social platforms relevant to them, sharing valuable content that motivates people to engage, encouraging participation through questions and contests, being transparent and honest, and updating regularly. It stresses the importance of putting the right people in charge of social media and caring enough to dedicate hours to making strategies happen.

1. How can social media increase
your business success?
Author Jean-Francois MESSIER

2. This document is part of “Social Media and Business” series
by JF MESSIER

3. to make your business social
media strategy happen ?
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources

4. TIP #1

5. to your

6. to your

7. to your

8. to your

9. to your

10. to your
Competition
Customers
Retailers
Web
Visible technologies
Y generation

11. to your

12. TIP #2

13. The old communication
model
was a

14. The new communication
model
is a

15. … sharing

16. AUDIENCE
YOU
SHARING
VALUE

17. AUDIENCE
YOU
SHARING
VALUE

18. AUDIENCE
YOU
SHARING
VALUE

19. AUDIENCE AUDIENCE
AUDIENCE YOU
SHARING
VALUE

21. The key is to produce
something that both pulls
people together and give
them added-value.

22. Create more value than
you capture
Tim O„ Reilly

23. Establish yourself as a
fascinating subject-matter
expert

24. If business has taught you anything
is that you have to pick a niche.
Apply that to Social medias.
Don't be all over the place. Be
known as the go to page for a
topic, and as a reliable source
for information on that topic.

25. You are the brand!!! Nothing else.
You're selling yourself as a person
and showing that you are worthy of
being followed.

26. Don‟t do
this !

27. Putting a real
Don‟t do name and face on
your identity
this ! allows customers
to associate with
your brand on a
personal level

28. My theory is people are more
likely to follow a person than a
company.
Guy Kawasaki

29. Share Content
& Links that
Make People
Want to Pay
Attention

30. Produce
Content People
Want to Share
(because it will make
others follow them)

31. the titles of
articles you
have written, and
each URL, so your
followers can easily
find them

32. What people care about is
how your message will
them!

33. How they can
make
more ,

34. How they can
save
more ,

35. and change
their
.

36. Create
compelling
content
with
in the
.

37. Focus on what
you do

38. TIP #3

39. Encourage people to participate
Ask
What are your thoughts on our product?
Likes / Dislikes?

40. Encourage people to participate
Request
e.g. : “Check out our latest case study and
let us know what you think! bit.ly/cont”

41. Encourage people to participate
Organise a to motivate
e.g. : “Make sure you comment on today’s blog
post… and win two free tickets !”

42. Encourage people to participate
Give a to make an effort
e.g. : “To download this whitepaper, please fill
out this short form” (email, first & last name…

43. Be
If you aren‟t, who
will be?
… no one, and no
one will engage!

44. Get your hand dirty!

45. Timeliness
and
Frequency

46. Transparency
Let your customers in
to show your humanity

47. Be the conduit
between your
audience
and
valuable content
and resources

48. Relevance
Before you link the content make
sure it‟s relevant and brings value
to your audience.

49. Never,
ever

50. Be honest

51. Keep it
punchy

52. Update
regulary

53. TIP #4

54. When it comes to social media most
communication specialists will say...

55. When it comes to social media most
communication specialists will say...
"youneedafacebookpageandatwitterprofile"

56. You don‟t just need
profiles and presences.
You need a
strong creative
idea and a
strategy that will
resonate across
social channels.

57. The traditional
advertising industry
didn‟t continue to
grow and produce
amazing work...

58. ...because they helped brands merely populate
print, TV, cinema, etc.

59. They had to
innovate
and push
the creative
boundaries

60. It‟s no different
with social
media.
iWoman
Temperamental, slow, expensive…
But hey she looks good…

61. TIP #5
to different
data

62. adapt
Volume and
frequency
Novices and
experts

63. TIP #6
appropriate

64. The tools are free.
You could be
doing it in seconds

65. But social media
really isn't free
Someone has to own it,
monitor it, track it,
analyse it...

66. Put the right people in charge.

67. You win by caring and by
putting in the hours
to make it happen

68. One more
thing !

69. “Continuous Improvement is Better than
Delayed Perfection”
- Mark Twain

70. Synthesis
your audience… using social
medias : where are they ? Who are they ?
Why do they engage ? Where do they get
information ?
first ; Change your
mindset from marketing to value
delivering.
: ask questions, motivate with
contests, give some reasons to do efforts,
be passionate, participate, be
transparent, be relevant, be creative.
to different data
appropriate

71. Bibliography
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72. If you were interested in this presentation,
you may be interested in this one as well…

73. Author: Jean-François MESSIER
Global New Technologies Director at Mercuri International
Email: jfmessier@mercurifr.com
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