at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

1. APRIL 1-3, 2014 TORONTO

2. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

3. LOCATION PANELS
Opting in to sharing your every movement

4. PLACED: THE LEADER IN LOCATION
The leader in location-driven research,
insights, and mobile ad intelligence.
Largest Opt-In
Location Panel
Locations
Measured
Daily
Locations
Customer
Validations
150K 25B 150M 6M

5.  Panelists join by downloading mobile app to their smartphone
 Background location measurement
 Data validation and attitudinal research via surveys
WHAT IS A LOCATION PANEL?

6. Little to No Interaction
Required:
 Earn Points
 Redeem for Rewards
 Respond to Optional Surveys for
Bonus Points
USER EXPERIENCE

7. Triple Opt-In
PRIVACY CONSIDERATIONS
Mutual Value
Exchange
Aggregated
Insights

8. CONSUMER REACTION

9. OPT OUT APPROACHES TO LOCATION
Little to No Notification to Consumer, No Value Exchange

10. ADDITIONAL BENEFITS OF OPT IN
Richer Data Set, Demographics, Feedback Loop

11. USE CASES FOR LOCATION INSIGHTS

12. COMPETITIVE INTELLIGENCE

13. SHOPPER INTERCEPT SURVEYS
Access to thousands of responses in less than a week
Coffee Chain: Surveyed visitors during launch of new breakfast
sandwich to get feedback on new offering
Auto Dealership: Gained insight into visit drivers and cross-
shopping behaviors
QSR: Learned why customers chose to eat at nearby competitor
restaurants

14. CONNECT MOBILE TO IN-STORE ACTIVITY
Amazon Showrooming: Retailer Risk Index
Q: Have you purchased an item on Amazon.com after looking at the
same item in a physical retail store? January 2013

15. CUSTOM SURVEYS
-60%
-40%
-20%
0%
20%
40%
60%
80%
%DifferencefromUSPopulation
In-Store Couponing - Smartphone Preferences
Scan barcode/QR code Visit coupon website/app Visit grocery store website/app

16. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCETV TO BRICK AND MORTAR

17. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCETV TO BRICK AND MORTAR

18. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCEAPPS TO RETAIL

19. PLACED TARGETING FOR YOUR CAMPAIGNAD TARGETING
Location Based Behavioral Targeting –
Move Past Proximity to Reach Target Audiences

20. MEASURE OFFLINE IMPACT OF ADS

21. BUSINESS AFFINITIES

22. QUESTIONS?
Andrea Eatherly
Head of Operations
andrea@placed.com
www.placed.com

23. APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

24. APRIL 1-3, 2014 TORONTO