Location Panels - Opting in to sharing your every movement - Placed

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at Qualitative360 North America 2014
1-3 April 2014, Toronto, Canada

This event is proudly organised by Merlien Live
Check out our upcoming events by visiting http://qual360.com/

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Location Panels - Opting in to sharing your every movement - Placed

  1. 1. APRIL 1-3, 2014 TORONTO
  2. 2. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  3. 3. LOCATION PANELS Opting in to sharing your every movement
  4. 4. PLACED: THE LEADER IN LOCATION The leader in location-driven research, insights, and mobile ad intelligence. Largest Opt-In Location Panel Locations Measured Daily Locations Customer Validations 150K 25B 150M 6M
  5. 5.  Panelists join by downloading mobile app to their smartphone  Background location measurement  Data validation and attitudinal research via surveys WHAT IS A LOCATION PANEL?
  6. 6. Little to No Interaction Required:  Earn Points  Redeem for Rewards  Respond to Optional Surveys for Bonus Points USER EXPERIENCE
  7. 7. Triple Opt-In PRIVACY CONSIDERATIONS Mutual Value Exchange Aggregated Insights
  8. 8. CONSUMER REACTION
  9. 9. OPT OUT APPROACHES TO LOCATION Little to No Notification to Consumer, No Value Exchange
  10. 10. ADDITIONAL BENEFITS OF OPT IN Richer Data Set, Demographics, Feedback Loop
  11. 11. USE CASES FOR LOCATION INSIGHTS
  12. 12. COMPETITIVE INTELLIGENCE
  13. 13. SHOPPER INTERCEPT SURVEYS Access to thousands of responses in less than a week Coffee Chain: Surveyed visitors during launch of new breakfast sandwich to get feedback on new offering Auto Dealership: Gained insight into visit drivers and cross- shopping behaviors QSR: Learned why customers chose to eat at nearby competitor restaurants
  14. 14. CONNECT MOBILE TO IN-STORE ACTIVITY Amazon Showrooming: Retailer Risk Index Q: Have you purchased an item on Amazon.com after looking at the same item in a physical retail store? January 2013
  15. 15. CUSTOM SURVEYS -60% -40% -20% 0% 20% 40% 60% 80% %DifferencefromUSPopulation In-Store Couponing - Smartphone Preferences Scan barcode/QR code Visit coupon website/app Visit grocery store website/app
  16. 16. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCETV TO BRICK AND MORTAR
  17. 17. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCETV TO BRICK AND MORTAR
  18. 18. PLACED TARGETING FOR YOUR CAMPAIGNGO BEYOND THE GEO-FENCEAPPS TO RETAIL
  19. 19. PLACED TARGETING FOR YOUR CAMPAIGNAD TARGETING Location Based Behavioral Targeting – Move Past Proximity to Reach Target Audiences
  20. 20. MEASURE OFFLINE IMPACT OF ADS
  21. 21. BUSINESS AFFINITIES
  22. 22. QUESTIONS? Andrea Eatherly Head of Operations andrea@placed.com www.placed.com
  23. 23. APRIL 1-3, 2014 TORONTO Organized by Workshop Sponsors Association & Media Partners
  24. 24. APRIL 1-3, 2014 TORONTO

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