Presented at the National Association of Exclusive Buyer Agents annual conference, this presentation teaches real estate agents how to increase leads and sales with online reviews.

1. Find Your Fan Factor
3 Slam Dunk Strategies to Rock Online Reviews

2. Zero Moment of Truth
#TheFanFactor @MeredithCSP

3. “Welcome to the new era of marketing
and service in which your brand is
defined by those who experience it.”
~Brian Solis
#TheFanFactor @MeredithCSP

4. Review Platforms
Most popular real estate portal on
the web. Accounts for 14% of all
real estate related website traffic.
Second most popular real estate
website. Easy to add existing client
reviews from other sites.
Placesetter.com

5. Review Platforms
Most popular consumer review
site. Powers Apple Maps’ local
business reviews.
Most popular search site for local
business listings. Powers Google Maps.
Important for Google search rankings.
Placesetter.com

6. Review Platforms
Most popular social media site on
the web. Most people have a
Facebook account.
Most trusted site for online
resumes and professional
references.
Third most popular real estate
portal on the web. Integrates with
LinkedIn.
Placesetter.com

7. Select Platforms
Strategically
✓ SEO - Google+
✓ Consumer Visibility -
Facebook or Yelp
✓ Career Focus - LinkedIn
✓ Advertise/Syndicate -
Zillow, Trulia, Realtor.com
#TheFanFactor @MeredithCSP

8. Strategy #1
It’s All About The “ASK”

9. Don’t Leave It To Chance

11. Ask For The Review,
Not The Rating

12. Check In Regularly
How are we doing so far?

13. Ask Promptly/Timely Manner
✓ Ongoing feedback
before closing.
✓ At closing verbally
mention and ask for
permission.
✓ Same-day send email
with links.
✓ Send follow-up email 5 -
7 days later.
#TheFanFactor @MeredithCSP

14. Don’t Overwhelm
✓ Give examples
✓ Ask for no more than
1 - 2 reviews
#TheFanFactor @MeredithCSP

15. ✓ Thank you email with links
✓ Links/badges on website
✓ Links in newsletter
✓ Post links on social media
✓ “Hold” message
✓ Email signature
Make It Easy

16. Incentivize For Reviews,
But Not For ONLY Good Reviews

17. Strategy #2
Give to Get on Social Media

18. Social Media Reviews
Extraordinary Service, PLUS
Engaging Social Media Presence

19. Stop the Vanity Madness!

20. What Is a Vanity Post?
✓ No value to the viewer.
✓ Purpose is to shock or
get attention.
✓ Idol chatter instead of
real communication.
#TheFanFactor @MeredithCSP

23. Local Things To Do

24. Seasonal Topics

25. HGTV Topics

26. Local Market News

27. Buying/SellingTips

28. Just Bought

29. Master the
Art of the
Shout-Out
#TheFanFactor @MeredithCSP

31. Feature Your
Fans
#TheFanFactor @MeredithCSP

32. Give The Gift Of
Your Attention
✓ Congratulations
✓ Special occasions
✓ Encouragement
✓ Likes & Shares
#TheFanFactor @MeredithCSP

33. Typical Approach to Content

38. Strategy #3
Build a Review Capture System

45. Available on Amazon &
MeredithSpeaks.com

46. Slides Available at
Slideshare.net/MeredithOliver

47. Text
WOW
to 44144

48. Connect With Me!
@MeredithCSP
@MeredithsShoes22
Facebook.com/MeredithCommunications

49. What’s Your
#FANFACTOR?