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Creating Dynamic Conference
Sessions
JoAnn Harris
Director, Educational Services
Division
American Society of Health-System
Pharmacists
Melinda Kendall
Vice President, Business Solutions
Freeman
Polling question
What piece of the industry do you represent?
Event management
Exhibit management
Vendor/Hotel
Other
What we will cover
• Learning and accreditation standards
• Engagement techniques
• Session formats that engage
• How do we get there?
Learning:
Accredited Healthcare Providers
ACE AARC CCMC CME CNE CPE PACE etc.
Standards in Place
• Needs Assessment
• Practice Gaps
• Active Learning
Learning: Cognitive Psychology
The brain doesn’t pay attention to boring things.
1. Emotions get our attention
2. Meaning before details
3. The brain cannot multitask
4. The brain needs a break
Brain Rules, by John Medina
Audience Response
• Hand Raising
• Response Cards
• Technology
– Audience Response System
– Event App
– Poll Everywhere
Audience Engagement
• Think, Pair, Share
• Table break-out discussions
• Full-room discussions
• Games, activities
Session Formats
Discussion:
What session formats are there?
Poll: What session formats does your
event currently use?
• Single presenter
• Panel
• Workshop
• Town Hall
• Interview
• Debate
(hand raising)
Panel
TV Panel Discussion
Event Panel Discussion
TV Interview
Event Interview
Likelihood to Implement Interview?
A. Very Likely
B. Maybe
C. I’ll think about it
D. Probably not
E. Not on your life
(Audience participation cards)
Short Topics
Short Topics
• Lightning Talks: 5 to 10 minute limit
• TED Conference: 18 minutes
• PCMA 2012: 3 Twenty-minute keynotes
ASHP Clinical Pearl Sessions
One idea, concept, or fact that has been useful in
day-to-day practice, and may not be widely
known, understood, published, or taught.
Overall Session Topic
5-minute Introduction
Five 5-minute Pearls
Ten-minute Q & A
Five 5-minute Pearls
Ten-minute Q & A
Five 5-minute Pearls
Ten-minute Q & A
Two-Hour Session
Pecha Kucha
20 seconds per slide
20 slides
Engage the Audience
Begin
Pecha
Kucha
Engage the Audience
• Town Hall
• Fireside Chat
• Salon
• Structured Discussions
• Working Group
• Campground
Town Hall
Town Hall Q&A
Fireside Chat
Fireside Chat
Structured Discussion
Structured Discussion
Brainstorming
Problem solving
Executive roundtables
Industry issues
Working Groups
Working Groups
AIHA Breakthrough Thinking Challenge
• Important issue in Industrial Hygiene
• Panel of experts
– Introduces issue
– Sets guidelines
• Break-out groups solve issue
• Compete to present to board
Campgrounds
Campgrounds
Case Study
Expert outlines the situation
Audience quizzes the expert
Audience figures out the solution
Case Study
Industrial Hygiene
Unsolved Mysteries
Hands-On Training
Hands-On Training
Hands-On Training
Demonstrations
Engage the Audience
Tapping the expertise in the room
Getting details from experts
News-related information
Question and answer
Problem solving
Hands-on training
Demonstrations
End of Pecha Kucha
Salon
Reality TV Theme
Setting the record straight.
Preparing for new regulations in the industry.
Becoming a scientific writer
Winning methods for
solving therapeutic
dilemmas
Car Talk
Project Runway
TV Debate
Are Debates Appropriate for
Association Events?
Moderator: Chris Metzger
Pro JoAnn Harris 1 minute
Con Melinda Kendall 1 minute
Rebuttal Pro JoAnn Harris 30 seconds
Rebuttal Con Melinda Kendall 30 seconds
“The Great Debate” Debate
Who Won?
Yes, debates are appropriate to my event!
No, certainly not!
Talking Head
Powerpoint Principles
• Healthcare presenters like lots of data
• Healthcare presenters need guidance
• Provide guidance to presenters
For example:
• Fewer words on slides
• Font size
• Use graphs, incorporate pictures
How do we get there?
• Session formats
• Call for proposals
• Best speakers
• Industry experts
• Industry journalists/moderators
• Timely or controversial topics
– Trends
– Technology
– Regulations
– Challenges
Summary
Think about engagement
Design your sessions
Invite great speakers
Invite real discussion
Don’t be boring
Presenters:
jharris@ashp.org
melinda.kendall@freemanco.com

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Creating dynamic conference sessions hcea 2013

Editor's Notes

  1. Shout-outs from audience
  2. Anecdotes and stories, fear, noveltyOutline the session first, and tell where each new idea fits in the outline HierarchySpotlight one thing at a time10 minute rule
  3. What it tends to be: 3 15-minute ppt presentations
  4. A true panel discussion. No ppt; moderator encouraging discussion
  5. How do we get there?
  6. Matt Lauer and Bobby Brown
  7. Brian Polis at PivotEvery industry has journalists you can tap to be an interviewerTwo peersFire-side chat
  8. grouping by topic several speakers who each present
  9. First slide of PechaKucha section
  10. West Hartford, CT Town Hall about Healthcare Reform
  11. Gertrude Stein and Alice B. Toklas
  12. Melinda: