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Improve Your LearningEnvironment Today         Kimberly Lewis      U.S. Green Building Council         Melinda Kendall    ...
Poll: What is your favorite style of session t...
Learner Outcomes:  • Better set conference rooms to inspire    speakers and engage attendees  • Incorporate innovative ses...
Creating Dynamic ConferenceSessions1. Session formats2. Room sets
What session formats are there?
Panel
TV Panel Discussion
Event Panel Discussion
TV Interview
Event Interview
Short Topics
Short Topics  • Lightning Talks: 5 to 10 minute limit  • TED Conference: 18 minutes  • PCMA 2012: 3 Twenty-minute keynotes
ASHP Clinical Pearl Sessions    One idea, concept, or fact that has been useful    in day-to-day practice, and may not be ...
Pecha Kucha        20 seconds per slide        20 slides
Engage the Audience
Engage the Audience • Town Hall • Fireside Chat • Salon • Structured Discussions • Working Group • Campground
Town Hall
Fireside Chat
Fireside Chat
Structured Discussion
Structured DiscussionBrainstormingProblem solvingExecutive roundtablesIndustry issues
Working Groups
Working GroupsAIHA Breakthrough Thinking Challenge• Important issue in Industrial Hygiene• Panel of experts  – Introduces ...
Campgrounds
Case StudyExpert outlines the situationAudience quizzes the expertAudience figures out the solution
Case StudyIndustrial HygieneUnsolved Mysteries
Hands-On Training
Hands-On Training
Hands-On Training
Demonstrations
Engage the AudienceTapping the expertise in the roomGetting details from expertsNews-related informationQuestion and answe...
Salon
Reality TV
Car Talk
Project Runway
Setting the record straight.Preparing for new regulations in the industry.
TV Debate
Are Debates Appropriate for                Association Events?“The Great Debate” DebateModeratorPro              Melinda K...
Poll: Who won the debate?
Talking Head
How do we get there?      • Session formats      • Call for proposals      • Best speakers      • Industry experts      • ...
Creating Dynamic ConferenceSessions1. Session formats2. Room sets
What room set options are out there?
Poll: What room set does your event most commo...
Interview     Special Sets Program
Susan Szenasy                                                Metropolis Magazine“…this luminous modern structure was ideal...
“But as the session wound down…I realized that the only thingAnnette and her cohorts could accomplish...were smart butpiec...
“Instead of assuming that PowerPoint presentations will bemade, why not talk to graphic designers about the newest ways of...
Design + Innovation• LEED (Leadership in Energy & Environmental Design)• It’s about the People in the building• Break out ...
Hospitality Industry Pulse – Meeting, Convention, Event Planner    • # 14 on the best business jobs list    • # 66 on the ...
Challenge to the Hospitality Industry – “Outsourcing of meeting expertise is a real and steadily   growing phenomenon as o...
Video – Greenbuild Special Sets ProgramInsert Greenbuild Special Sets VideoThe Good
What Did Work?• Taking a Risk – But starting small• Leveraging Volunteers (Use what you have) – Special Programs Working G...
Special Set Speaker Testimony              Jennifer Dolan, Osram Sylvania           “Once we got over our initial grumblin...
Video – Greenbuild Special Sets ProgramInsert Greenbuild Special Sets VideoThe Bad
What Didn’t Work?• Not allowing presenters to opt-in  – Speakers weren’t invested  – Solution: Added a question to the CFP...
Let’s Talk $$$ - Use What You Have• Know the Value of Your Show  –   Innovation & Inspiration  –   B to B  –   Tent Reviva...
Let’s Talk $$$• Low-Tech Solutions  – Charrette Room     • Rented standard stage, added a banner wrap     • rearranged cha...
How We Got There  • Stakeholders    –   Volunteers    –   Presenters    –   Set Designer    –   AV Company    –   General ...
Where We Are Now• Call for Proposals – Opt-in & Presentation Style Questions• Special Programs Working Group –   11 Volunt...
Where We Are Now         4 Special Set Rooms           (40% of sessions)          And more to come!
Where We Are Now
Where We Are Now - Straight Stage
Where We Are Now – Theater in the Round
Where We Are Now – Charrette Room
Where We Are Now – Dogbone Stage
Creating Dynamic Conference Sessions• Biggest Takeaways  – It’s all about the People  – Use what you have  – Don’t be afra...
Thank you for participating!Please complete your session evaluation online!Did you scan your badge? This is for CEU credit...
Improve your learning environments today wip revised
Improve your learning environments today wip revised
Improve your learning environments today wip revised
Improve your learning environments today wip revised
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Improve your learning environments today wip revised

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Presented to PCMA Convening Leaders 2013

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Improve your learning environments today wip revised

  1. 1. Improve Your LearningEnvironment Today Kimberly Lewis U.S. Green Building Council Melinda Kendall Freeman
  2. 2. Poll: What is your favorite style of session t...
  3. 3. Learner Outcomes: • Better set conference rooms to inspire speakers and engage attendees • Incorporate innovative session formats and help speakers to be more effective • Look for non-traditional spaces that will make learning more meaningful
  4. 4. Creating Dynamic ConferenceSessions1. Session formats2. Room sets
  5. 5. What session formats are there?
  6. 6. Panel
  7. 7. TV Panel Discussion
  8. 8. Event Panel Discussion
  9. 9. TV Interview
  10. 10. Event Interview
  11. 11. Short Topics
  12. 12. Short Topics • Lightning Talks: 5 to 10 minute limit • TED Conference: 18 minutes • PCMA 2012: 3 Twenty-minute keynotes
  13. 13. ASHP Clinical Pearl Sessions One idea, concept, or fact that has been useful in day-to-day practice, and may not be widely known, understood, published, or taught. Overall Session Topic 5-minute Introduction Five 5-minute Pearls Ten-minute Q & A Two-Hour Session Five 5-minute Pearls Ten-minute Q & A Five 5-minute Pearls Ten-minute Q & A
  14. 14. Pecha Kucha 20 seconds per slide 20 slides
  15. 15. Engage the Audience
  16. 16. Engage the Audience • Town Hall • Fireside Chat • Salon • Structured Discussions • Working Group • Campground
  17. 17. Town Hall
  18. 18. Fireside Chat
  19. 19. Fireside Chat
  20. 20. Structured Discussion
  21. 21. Structured DiscussionBrainstormingProblem solvingExecutive roundtablesIndustry issues
  22. 22. Working Groups
  23. 23. Working GroupsAIHA Breakthrough Thinking Challenge• Important issue in Industrial Hygiene• Panel of experts – Introduces issue – Sets guidelines• Break-out groups solve issue• Compete to present to board
  24. 24. Campgrounds
  25. 25. Case StudyExpert outlines the situationAudience quizzes the expertAudience figures out the solution
  26. 26. Case StudyIndustrial HygieneUnsolved Mysteries
  27. 27. Hands-On Training
  28. 28. Hands-On Training
  29. 29. Hands-On Training
  30. 30. Demonstrations
  31. 31. Engage the AudienceTapping the expertise in the roomGetting details from expertsNews-related informationQuestion and answerProblem solvingHands-on trainingDemonstrations
  32. 32. Salon
  33. 33. Reality TV
  34. 34. Car Talk
  35. 35. Project Runway
  36. 36. Setting the record straight.Preparing for new regulations in the industry.
  37. 37. TV Debate
  38. 38. Are Debates Appropriate for Association Events?“The Great Debate” DebateModeratorPro Melinda Kendall 1 minuteCon Kimberly Lewis 1 minuteRebuttal Pro Melinda Kendall 30 secondsRebuttal Con Kimberly Lewis 30 seconds
  39. 39. Poll: Who won the debate?
  40. 40. Talking Head
  41. 41. How do we get there? • Session formats • Call for proposals • Best speakers • Industry experts • Industry journalists/moderators • Timely or controversial topics – Trends – Technology – Regulations – Challenges
  42. 42. Creating Dynamic ConferenceSessions1. Session formats2. Room sets
  43. 43. What room set options are out there?
  44. 44. Poll: What room set does your event most commo...
  45. 45. Interview Special Sets Program
  46. 46. Susan Szenasy Metropolis Magazine“…this luminous modern structure was ideal for everyfunction cited in the promotional materials. But not forthe people who congregated in the halls…and meetingspaces (a gray, sleep-inducing pall fell over everything,turning important after-noon sessions into flaccidsnoozefests).”
  47. 47. “But as the session wound down…I realized that the only thingAnnette and her cohorts could accomplish...were smart butpiecemeal fixes…The visual drone of PowerPoint presentations…the overrelianceon mechanical ventilation…the standard lecture-hall-stylearrangement of a podium looking out to a mass ofdisciplined, uncomfortable chairs…all told me that the user, onceagain, was left out of the design solution.
  48. 48. “Instead of assuming that PowerPoint presentations will bemade, why not talk to graphic designers about the newest ways ofpresenting information?Instead of assuming that rooms need to be 65˚F, why not consultwith health specialists to discover new attitudes toward comfort inan age keen on natural light?Instead of stiff chairs, why not ask ergonomists about new learningenvironments? At a conference that’s all about positive change, old assumptionsreveal themselves to be hopelessly inadequate.”
  49. 49. Design + Innovation• LEED (Leadership in Energy & Environmental Design)• It’s about the People in the building• Break out of doing things the same way – Organizational/ Conference Priority
  50. 50. Hospitality Industry Pulse – Meeting, Convention, Event Planner • # 14 on the best business jobs list • # 66 on the overall top 100 list. US News & World Report – The Bureau of Labor Statistics (BLS) projects meeting, convention, and event planner employment growth of 43.7% between 2010 and 2020, adding 31,300 more jobs.” Bureau of Labor Statistics
  51. 51. Challenge to the Hospitality Industry – “Outsourcing of meeting expertise is a real and steadily growing phenomenon as organizations focus more on their core competencies.” – “some of the most successful and talked about meetings and events in the world today (TED, South by Southwest, etc.) do not have a single meeting professionals on their staffs.” – “meeting professionals need to be adding new, more valued skills to their bag of tricks. Skills like project management, experience design, content curation...” John Nawn
  52. 52. Video – Greenbuild Special Sets ProgramInsert Greenbuild Special Sets VideoThe Good
  53. 53. What Did Work?• Taking a Risk – But starting small• Leveraging Volunteers (Use what you have) – Special Programs Working Group • Time, expertise, work directly with speakers• Video Taping Sessions – Resource for Future Years
  54. 54. Special Set Speaker Testimony Jennifer Dolan, Osram Sylvania “Once we got over our initial grumbling, we committed to making our presentation an “experience.” Being in a special set was the best thing that could have happened to our presentation. It pushed us to be more creative and it ultimately benefitted the attendees and the show.”
  55. 55. Video – Greenbuild Special Sets ProgramInsert Greenbuild Special Sets VideoThe Bad
  56. 56. What Didn’t Work?• Not allowing presenters to opt-in – Speakers weren’t invested – Solution: Added a question to the CFP• A New Brand – Took (3) years to gain traction• Technical Hiccups – Stages, Screens,
  57. 57. Let’s Talk $$$ - Use What You Have• Know the Value of Your Show – Innovation & Inspiration – B to B – Tent Revival – Entertainment: Maroon 5• Leverage Partnerships – Champion (General Contractor): 3 Year Payment Plan – PRG (AV Contractor): 3 Year Contract
  58. 58. Let’s Talk $$$• Low-Tech Solutions – Charrette Room • Rented standard stage, added a banner wrap • rearranged chairs • cardboard, paper and markers – Straight Stage • Greenhouse pieces – Online Polling • High Engagement > Low Cost
  59. 59. How We Got There • Stakeholders – Volunteers – Presenters – Set Designer – AV Company – General Contractor – Labor – USGBC Staff
  60. 60. Where We Are Now• Call for Proposals – Opt-in & Presentation Style Questions• Special Programs Working Group – 11 Volunteers – Calls with Presenters – PPT Review – Rehearsals
  61. 61. Where We Are Now 4 Special Set Rooms (40% of sessions) And more to come!
  62. 62. Where We Are Now
  63. 63. Where We Are Now - Straight Stage
  64. 64. Where We Are Now – Theater in the Round
  65. 65. Where We Are Now – Charrette Room
  66. 66. Where We Are Now – Dogbone Stage
  67. 67. Creating Dynamic Conference Sessions• Biggest Takeaways – It’s all about the People – Use what you have – Don’t be afraid to Take a Risk!
  68. 68. Thank you for participating!Please complete your session evaluation online!Did you scan your badge? This is for CEU credits andalso helps PCMA develop education for YOU!Improve Your Learning Environments TodayPresenters:Kimberly Lewis, USGBCMelinda Kendall, Freeman

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