1. REASONS FOR HYUNDAI
SUCCESS IN INDIA AND LIFE
CYCLE STAGES OF SANTRO
SUBMITTED BY,
MEENU DEVASIA
AVISHKAR BATCH

2. Hyundai Motor India Limited is a wholly owned subsidiary
of the Hyundai Motor Company in India. It is the 2nd largest
automobile manufacturer in India was started in 1996

3. REASONS FOR HYUNDAI SUCCESS IN
INDIA
 Brand Name
 Large Distribution Network
 Wide Product offerings at different price points
 Cheapest cars in corresponding segments
 Increased exports
 Economy with technology
 Executive information system by using SAS
 Targeting
 Followed marketing strategy
 Product differentiation

4. Santro continues to be
the second largest selling
car in its sector and the
most preferred brand in
India. The success of
Santro was followed by
several other variants of
Santro like
ZipDrive, ZipPlus and
Xing
SANTRO

5. LIFE CYCLE STAGES OF
SANTRO

6. Introduction stage
 Sales grow slowly
 High production cost
 Frequent product
modification
 Skimming pricing
 High failure rate
 Profit is minimal or
negative
 Stimulate trial
 Limited product
models
 Penetration pricing
 Little competition
 High marketing costs

7. Growth stage
 Sales grow at an
increasing rate
 Large companies may
acquire small
pioneering firms
 Many competitors
enter the market
 Profits are healthy

8. Maturity stage
 Sales continue to
increase but at a
decreasing rate
 Annual models of
many products
 Product lines are
widened or extended
 Heavy promotions to
both the dealers and
consumers are
required
 The market place is
approaching
saturation
 An emphasis on
product style rather
than function
 Marginal competitors
begin dropping out of
the market
 Prices and profits
begin to fall

9. Decline stage
 Signaled by a long
run drop in sales
 The rate of decline is
governed by
a) How rapidly
consumer tastes
change or
b) How rapidly
substitute products
are adopted
 Falling demand forces
many competitors out
of the market
 Prices and profits
begin to fall