What Are The Reason For Hyundai Success in India? What are the life cycle stages of santro and creta?

1. What Are The Reason For
Hyundai Success in India?
What are the life cycle
stages of santro and creta?
HEERA MARIA
S2 MBA
MACFAST TVLA

2.  Hyundai Motor India Limited is a wholly owned subsidiary of
the Hyundai Motor Company in India. It is the 2nd largest
automobile manufacturer in India was started in 1996

3. REASONS FOR HYUNDAI SUCCESS IN INDIA
 Brand Name
 Large Distribution Network
 Wide Product offerings at different price points
 Cheapest cars in corresponding segments
 Increased exports
 Economy with technology
 Executive information system by using SAS
 Targeting
 Followed marketing strategy

4. Evolution strategy
 Unique positioning.
 Emerging market
 Luxury market growth
 Target segment – youth, family, car buffs
 Geographical focus – Brazil, India, China, Russia
 Advertising campaign

5. SANTRO
Santro continues to be the second largest selling car in its sector and
the most preferred brand in India. The success of Santro was followed
by several other variants of Santro like ZipDrive, ZipPlus and Xing.

7. Introduction stage
 Sales grew slowly
 High production cost
 Skimming pricing
 High failure rate
 Profit is minimal or negative
 Stimulate trial
 Limited product models
 Penetration pricing
 Little competition
Growth stage
 Sales grow at an increasing rate
 Large companies may acquire
small pioneering firms
 Many competitors enter the
market
 Profits are healthy

8. Maturity stage
 Sales continue to increase but at
a decreasing rate
 Annual models of many products
 Product lines are widened or
extended
 Heavy promotions to both the
dealers and consumers are
required
 The market place is approaching
saturation
 competitors started dropping out
of the market
Decline stage
 Signalled by a long run drop in
sales
 The rate of decline is governed by
a) consumer tastes change or
b) substitute products are adopted
 Falling demand forces many
competitors out of the market
 Prices and profits begin to fall
 Product was stoped.

9. CRETA
The Hyundai Creta is the first compact SUV launched by the automaker in
India. The Creta became instant hit in the Indian market soon after the
launch due to its desirable package. The baby SUV from Hyundai offers
good looks, practical and feature loaded interiors offering great quality. The
Hyundai Creta is one of the largest selling SUVs in the Indian market.
 SUV
 Electronic stability
 Hill-start assist
 Safety (6 air bags)
 Rear parking assist
 Height adjustable seatbelt anchor
 Spacious

10. THANK YOU