What are the reasons for Hyundai's success in India ? What are the life-cycle stages of Santro and Creta in your opinion ?

1. Hyundai’s Success & Lifecycle
Stages of Santro and Creta in India
Jerin Mathew Alex
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST)
Kerala, India
www.macfast.org

2. Hyundai Motor India Ltd. Is a wholly owned subsidiary of the Hyundai
Motor Company in India. It is the 2nd largest automobile manufacturer in
India. HMIL is India’s first smart mobility solutions provider and the
number one car exporter since inception in India It currently has 11 car
models across segments. It got established in 1996. HMIL’s fully
integrated state-of-the-art manufacturing plant near Chennai boasts of
advanced production, quality, and testing capabilities. Mr. Unsoo Kim is
the Managing Director and Chief Executive Officer of Hyundai Motor
India Limited.

3. Reasons for Hyundai Success in
India
 Brand Name
 Large Distribution Network
 Wide Product offerings at different price points
 Cheapest cars in corresponding segments
 Increased Exports
 Rise in economical technology
 Executing information system by using SAS
 Targeting System
 Followed Marketing Strategy

4. Strategy in Evolution of Hyundai
 Positioning statement is very unique
 Emerging Market
 Luxury growth in market
 Target segmentation
 Geographical Focus through India, Brazil, China and Russia
 Advertising terms of Campaign

5. Hyundai Santro
The Hyundai Santro has a mileage of
20.3 kmpl to 30.48 km/kg . The
original Santro redefined how people
perceived family cars in India by
bringing terms such as refinement,
technology, reliability etc. Santro
continues to be the 2nd largest selling
car in its sector and the most
preferred brand in India. The Santro is
genial, has decent equipment, is
easy, reliable and stress-free to drive.
This is a safe car, whether it be for a
mundane city commute or fun-filled
weekend trips.

6. Life Cycle stages of Hyundai Santro
INTRODUCTION
MATURITY
DECLINE
GROWT
H
TIME
SALE
S

7. 1. Introduction Stage
 Sales grew slowly
 High Production Cost
 Skimming Pricing
 High Failure Rate
 Minimal Amount of Profit
 Stimulation Trial
 Limited Product Models
 Penetration Pricing
 Little Competition
2. Growth Stage
 Sales grow at an increasing
rate
 Large companies may
acquire small pioneering
firms
 Many competitors enter the
market
 Profits are High in Rise

8. 3. Maturity Stage
 Sales continue to increase, but
at a decreasing rate
 Annual models of many
products
 Product lines are widened or
extended
 Heavy promotions to both the
dealers and consumers are
required
 The market place is approaching
saturation
 Competitors started dropping
out of the market
4. Decline Stage
 Signaled by a long run drop
in sales
 The rate of decline is
governed by
a) Consumer taste changes
b) Substitute products
adoption
 Falling demand forces many
competitors out of the market
 Prices and Profits begin to
fall
 Products were stopped.

9. Hyundai
Creta
Creta is a diverse and vibrant land
packed with ancient ruins, buzzing
cities and breathtaking beaches.
Creta comes with features like an
electrically adjustable driver's seat,
cruise control, fully digital instrument
cluster, drive modes, a panoramic
sunroof, a large 10.25-inch
touchscreen infotainment system,
connected car tech, etc. that make it
a top choice amongst modern
buyers. Creta is one of the largest
selling SUV’s in the Indian Market.

10. Life Cycle Stage of Hyundai Creta