Sponsor Luncheon Presentation by VideoHubPresentation Transcript
Do you have what it takes for VIDEO SUCCESS?Anthony Risicato, General Manager
A capability that represents a minimumrequirement to have a credible competitivestarting position in a market or otherbusiness arrangement.
vv100%VIEWABLE75%VIEWABLE50%VIEWABLE25%VIEWABLE0%VIEWABLETHAT CAPABILITY FOR VIDEOIS VIEWABILITY
FIRST TO BE GRANTEDMRC ACCREDITATIONSPECIFICALLY FORVIDEO VIEWABILITYNEWLY ACCREDITED VIDEOHUB METRICSAverage Viewability PercentageEngagement RateClicksServed Digital Video ImpressionsUnique Cookies Reach
Data KnownThe sample size forwhich viewabilitydata was known%ofImpressionsViewable Portion (%) of your Ads40% of yourimpressions were60% viewable. Only 2% of yourimpressions werefully viewable for theduration of the adA VIEWABILITY METRIC THAT CAPTURES TIMEAverage Viewability %MRC accredited. Showsviewable ratio of videoover time.Impression Viewability %The viewable percentage ofan ad when the impressionis counted.
A SHIFT INPERCEPTIONIS TAKINGPLACE WITHINDIGITALADVERTISINGDRCTRENGAGEMENTRATETIME SPENTUNIQUE FREQUENCYUNIQUE REACHBRAND HEALTHEFFICIENCYDREFFECTIVENESSBRANDING
THE TOOLS HAVE TO CHANGE TOO
Source: Luma Partners LLC 2012
SO WHAT’S ABRAND MARKETERTO DO?
MEASURE ANDKNOW WHATMATTERS TODRIVE RESULTS
A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING
NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00016,000,00018,000,000June - July July Oct - Dec Oct - Dec Dec - AprilViewability: Trends over Time100% In-View Partially Viewable Non-ViewableQSR Benchmarks:• 80% Full Viewability• 13% Partial• 7% Non-viewableVH Benchmarks:• 70% Full Viewability• 21% Partial• 9% Non-viewableIMPRESSIONSBEFORE VIDEOHUB AFTER VIDEOHUBPUBLISHING PARTNERSHELD ACCOUNTABLEFOR 80%+ VIEWABILITY