Sponsor Luncheon Presentation by VideoHub

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  • Play it… while they are eating.Who saw this? Who paid attention. If you don’t care that seeing this matters to make an impact, you can stop listening.
  • Only VideoHub’s proprietary Viewability technology measures the position of the video ad at FIVE different points through the ad.
  • TRANSITION VIEWABILITY INTO EQ
  • HOW IT WORKS. VISUALIZING EQ SCORE.
  • BUT. All these providers in the way. We at VideoHub wrap around the clients problem, not wrap the client around our solution, which is a lot of what you see in the landscape.
  • Measure and know what matters todrive results.
  • THAT’S WHERE WE COME IN. A video ad platform designed to make your video marketing more measurable, transparent, and effective.
  • Here is what happens when an advertiser implements
  • HERE COMES THE MEAT.
  • Sponsor Luncheon Presentation by VideoHub

    1. 1. Do you have what it takes for VIDEO SUCCESS?Anthony Risicato, General Manager
    2. 2. A capability that represents a minimumrequirement to have a credible competitivestarting position in a market or otherbusiness arrangement.
    3. 3. vv100%VIEWABLE75%VIEWABLE50%VIEWABLE25%VIEWABLE0%VIEWABLETHAT CAPABILITY FOR VIDEOIS VIEWABILITY
    4. 4. FIRST TO BE GRANTEDMRC ACCREDITATIONSPECIFICALLY FORVIDEO VIEWABILITYNEWLY ACCREDITED VIDEOHUB METRICSAverage Viewability PercentageEngagement RateClicksServed Digital Video ImpressionsUnique Cookies Reach
    5. 5. Data KnownThe sample size forwhich viewabilitydata was known%ofImpressionsViewable Portion (%) of your Ads40% of yourimpressions were60% viewable. Only 2% of yourimpressions werefully viewable for theduration of the adA VIEWABILITY METRIC THAT CAPTURES TIMEAverage Viewability %MRC accredited. Showsviewable ratio of videoover time.Impression Viewability %The viewable percentage ofan ad when the impressionis counted.
    6. 6. A VIEWER VISITS A WEBPAGE…AD BEGINS INMEDIUM-SIZEDPLAYERVALUE = .9AD ENDSPUBLISHERCONTENTBEGINS TOPLAY100100%0 SEC100100%7.5 SEC100100%15 SEC5050%22.5 SEC020%30 SECQUARTILE:AD VIEWABILITY:ASSIGNED VALUE:eQSCORE:.9 [( + + + / 4 ] = 67.5100% 100% 75% 25%
    7. 7. A SHIFT INPERCEPTIONIS TAKINGPLACE WITHINDIGITALADVERTISINGDRCTRENGAGEMENTRATETIME SPENTUNIQUE FREQUENCYUNIQUE REACHBRAND HEALTHEFFICIENCYDREFFECTIVENESSBRANDING
    8. 8. THE TOOLS HAVE TO CHANGE TOO
    9. 9. Source: Luma Partners LLC 2012
    10. 10. SO WHAT’S ABRAND MARKETERTO DO?
    11. 11. MEASURE ANDKNOW WHATMATTERS TODRIVE RESULTS
    12. 12. A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING
    13. 13. NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00016,000,00018,000,000June - July July Oct - Dec Oct - Dec Dec - AprilViewability: Trends over Time100% In-View Partially Viewable Non-ViewableQSR Benchmarks:• 80% Full Viewability• 13% Partial• 7% Non-viewableVH Benchmarks:• 70% Full Viewability• 21% Partial• 9% Non-viewableIMPRESSIONSBEFORE VIDEOHUB AFTER VIDEOHUBPUBLISHING PARTNERSHELD ACCOUNTABLEFOR 80%+ VIEWABILITY
    14. 14. MEASUREVIEWABILITYUNDERSTANDENGAGEMENTKNOW WHEN& WHEREKNOW WHY ITWORKED
    15. 15. REMEMBER.
    16. 16. Do you have what it takes? THANK YOU.

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