5. FIRST TO BE GRANTED
MRC ACCREDITATION
SPECIFICALLY FOR
VIDEO VIEWABILITY
NEWLY ACCREDITED VIDEOHUB METRICS
Average Viewability Percentage
Engagement Rate
Clicks
Served Digital Video Impressions
Unique Cookies Reach
6. Data Known
The sample size for
which viewability
data was known
%ofImpressions
Viewable Portion (%) of your Ads
40% of your
impressions were
60% viewable. Only 2% of your
impressions were
fully viewable for the
duration of the ad
A VIEWABILITY METRIC THAT CAPTURES TIME
Average Viewability %
MRC accredited. Shows
viewable ratio of video
over time.
Impression Viewability %
The viewable percentage of
an ad when the impression
is counted.
7.
8. A VIEWER VISITS A WEBPAGE…
AD BEGINS IN
MEDIUM-SIZED
PLAYER
VALUE = .9
AD ENDS
PUBLISHER
CONTENT
BEGINS TO
PLAY
100
100%
0 SEC
100
100%
7.5 SEC
100
100%
15 SEC
50
50%
22.5 SEC
0
20%
30 SECQUARTILE:
AD VIEWABILITY:
ASSIGNED VALUE:
eQ
SCORE:
.9 [( + + + / 4 ] = 67.5100% 100% 75% 25%
9. A SHIFT IN
PERCEPTION
IS TAKING
PLACE WITHIN
DIGITAL
ADVERTISING
DR
CTR
ENGAGEMENT
RATE
TIME SPENT
UNIQUE FREQUENCY
UNIQUE REACH
BRAND HEALTH
EFFICIENCY
DR
EFFECTIVENESS
BRANDING
15. NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
June - July July Oct - Dec Oct - Dec Dec - April
Viewability: Trends over Time
100% In-View Partially Viewable Non-Viewable
QSR Benchmarks:
• 80% Full Viewability
• 13% Partial
• 7% Non-viewable
VH Benchmarks:
• 70% Full Viewability
• 21% Partial
• 9% Non-viewable
IMPRESSIONS
BEFORE VIDEOHUB AFTER VIDEOHUB
PUBLISHING PARTNERS
HELD ACCOUNTABLE
FOR 80%+ VIEWABILITY
Play it… while they are eating.Who saw this? Who paid attention. If you don’t care that seeing this matters to make an impact, you can stop listening.
Only VideoHub’s proprietary Viewability technology measures the position of the video ad at FIVE different points through the ad.
TRANSITION VIEWABILITY INTO EQ
HOW IT WORKS. VISUALIZING EQ SCORE.
BUT. All these providers in the way. We at VideoHub wrap around the clients problem, not wrap the client around our solution, which is a lot of what you see in the landscape.
Measure and know what matters todrive results.
THAT’S WHERE WE COME IN. A video ad platform designed to make your video marketing more measurable, transparent, and effective.
Here is what happens when an advertiser implements
