Sponsor Luncheon Presentation by VideoHub
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  • Play it… while they are eating.Who saw this? Who paid attention. If you don’t care that seeing this matters to make an impact, you can stop listening.
  • Only VideoHub’s proprietary Viewability technology measures the position of the video ad at FIVE different points through the ad.
  • TRANSITION VIEWABILITY INTO EQ
  • HOW IT WORKS. VISUALIZING EQ SCORE.
  • BUT. All these providers in the way. We at VideoHub wrap around the clients problem, not wrap the client around our solution, which is a lot of what you see in the landscape.
  • Measure and know what matters todrive results.
  • THAT’S WHERE WE COME IN. A video ad platform designed to make your video marketing more measurable, transparent, and effective.
  • Here is what happens when an advertiser implements
  • HERE COMES THE MEAT.

Transcript

  • 1. Do you have what it takes for VIDEO SUCCESS?Anthony Risicato, General Manager
  • 2. A capability that represents a minimumrequirement to have a credible competitivestarting position in a market or otherbusiness arrangement.
  • 3. vv100%VIEWABLE75%VIEWABLE50%VIEWABLE25%VIEWABLE0%VIEWABLETHAT CAPABILITY FOR VIDEOIS VIEWABILITY
  • 4. FIRST TO BE GRANTEDMRC ACCREDITATIONSPECIFICALLY FORVIDEO VIEWABILITYNEWLY ACCREDITED VIDEOHUB METRICSAverage Viewability PercentageEngagement RateClicksServed Digital Video ImpressionsUnique Cookies Reach
  • 5. Data KnownThe sample size forwhich viewabilitydata was known%ofImpressionsViewable Portion (%) of your Ads40% of yourimpressions were60% viewable. Only 2% of yourimpressions werefully viewable for theduration of the adA VIEWABILITY METRIC THAT CAPTURES TIMEAverage Viewability %MRC accredited. Showsviewable ratio of videoover time.Impression Viewability %The viewable percentage ofan ad when the impressionis counted.
  • 6. A VIEWER VISITS A WEBPAGE…AD BEGINS INMEDIUM-SIZEDPLAYERVALUE = .9AD ENDSPUBLISHERCONTENTBEGINS TOPLAY100100%0 SEC100100%7.5 SEC100100%15 SEC5050%22.5 SEC020%30 SECQUARTILE:AD VIEWABILITY:ASSIGNED VALUE:eQSCORE:.9 [( + + + / 4 ] = 67.5100% 100% 75% 25%
  • 7. A SHIFT INPERCEPTIONIS TAKINGPLACE WITHINDIGITALADVERTISINGDRCTRENGAGEMENTRATETIME SPENTUNIQUE FREQUENCYUNIQUE REACHBRAND HEALTHEFFICIENCYDREFFECTIVENESSBRANDING
  • 8. THE TOOLS HAVE TO CHANGE TOO
  • 9. Source: Luma Partners LLC 2012
  • 10. SO WHAT’S ABRAND MARKETERTO DO?
  • 11. MEASURE ANDKNOW WHATMATTERS TODRIVE RESULTS
  • 12. A VIDEO PLATFORM DESIGNED FOR BRAND MARKETING
  • 13. NATIONAL QSR CHAIN: IMPLEMENTING VIEWABILITY02,000,0004,000,0006,000,0008,000,00010,000,00012,000,00014,000,00016,000,00018,000,000June - July July Oct - Dec Oct - Dec Dec - AprilViewability: Trends over Time100% In-View Partially Viewable Non-ViewableQSR Benchmarks:• 80% Full Viewability• 13% Partial• 7% Non-viewableVH Benchmarks:• 70% Full Viewability• 21% Partial• 9% Non-viewableIMPRESSIONSBEFORE VIDEOHUB AFTER VIDEOHUBPUBLISHING PARTNERSHELD ACCOUNTABLEFOR 80%+ VIEWABILITY
  • 14. MEASUREVIEWABILITYUNDERSTANDENGAGEMENTKNOW WHEN& WHEREKNOW WHY ITWORKED
  • 15. REMEMBER.
  • 16. Do you have what it takes? THANK YOU.