Future marketing trends 2014-2015 - and where are the big challenges for brands?


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Invited by my old friend and colleague, Rodrigo Padilla (on behalf of Canada Post), I gave this webinar about the Future Marketing Trends. While most of the Top Ten Trends will hardly come as a suprise, per se, the big challenge is in how companies and brands are facing them. No one can escape the importance of mobile or social; but it's why and how you use them that will be the distinguishing factor.

To listen to the webinar, please visit: http://themyndset.com/?p=13687

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Future marketing trends 2014-2015 - and where are the big challenges for brands?

  1. 1. THE MAJOR MARKETING TRENDS AND CHALLENGES FOR 2014-2015! A Canada Post Webinar! ! March 12, 2014!
  2. 2. Marketing Trends 2014-2015
  3. 3. SILENCE the new luxury 2014
  4. 4. THE BIG DIVIDE for against
  5. 5. Privacy Security Personal Professional Confidential Open Short term Long term BIG BROTHER BIG DATA
  6. 6. what is not going to happen? Reports of my death have been greatly exaggerated
  7. 7. Social Offline Email signature Events Blog
  8. 8. the art of storytelling…
  9. 9. newsjacking involves posting free content such as a blog post, video, or Tweet to get the attention or the media and your buyers for free
  10. 10. 2 4I0 TOP I0 20I4
  11. 11. the new kid in town
  12. 12. Marketing! Technology! Human Resources
  13. 13. Mobile 1 real estate notifications service(s)! 2
  14. 14. In the U.S., 25% of mobile Web users are mobile- only (rarely use a desktop to access the web) http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobile-only Mobile first or mobile only?
  15. 15. VIDEO & GIF gif is the gift! 2
  16. 16. Leveraging images…
  17. 17. Are your marketing managers proficient on iMovie? Live Movie Maker Final Cut Pro
  18. 18. DATA 3
  19. 19. DATA SMALL DATA who owns the data? SMART DATA
  20. 20. Marketing Automation 4 Are you engaging with customers in ways you would like to be treated?
  21. 21. Marketing! Technology! Human Resources
  22. 22. 5 Security / Privacy Have you strategically identified what needs to be kept secretive?
  23. 23. Wearable 6
  24. 24. Half Empty or Half Full? Glass
  25. 25. 3D Printing 7 What problem can you solve or service can you render?
  26. 26. Coding 8 Who in your organization knows enough geekery to recruit the best programmers? CHECK: “For CEOs Who Want To Keep Coding” http://blog.newrelic.com/2014/03/11/sxsw-coding-ceo-recap/
  27. 27. Marketing! Technology! Human Resources
  28. 28. Talent Copywriting! Photo! Video… C r e a t i v i t y ! 9 To what extent is creativity identified and recognized in your organization?
  29. 29. Learning 10 How to create an environment of ongoing learning?
  30. 30. > 200,000 subs