"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)

3,395 views

Published on

Présentation faite (en français) pour ouvrir les Assises des Medias Sociaux à Innovation Napoleon. La presentation avait comme objectif de planter le décor et de donner quelques consignes pour que les publicités fonctionnent au mieux.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,395
On SlideShare
0
From Embeds
0
Number of Embeds
1,212
Actions
Shares
0
Downloads
3
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)

  1. 1. All rights reserved - The Myndset Company Le Spot Social Media Topo  sur  la  publicité  sur  les  réseaux  sociaux Wednesday, September 18, 13
  2. 2. All rights reserved - The Myndset Company UN CHOIX PLETHORIQUE ADVERTISING Wednesday, September 18, 13
  3. 3. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power avant 15è Siècle (middle French) 1580 18è Siècle 20è Siècle 21è Siècle avertissement - avertir inciter interrompre informer interagir... Wednesday, September 18, 13
  4. 4. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power “Nous sommes passés de l’ère de l’incitation à l’ère de l’interaction” Wednesday, September 18, 13
  5. 5. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power BIA/Kelsey “Argent dépensé sur des plateformes de publicité à travers les réseaux sociaux.” la publicité social media? Wednesday, September 18, 13
  6. 6. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power source: BIA/Kelsey http://www.biakelsey.com/ Publicité Social Media USA 2017e : $11Md entre 0% et 10% des budgets marketing Wednesday, September 18, 13
  7. 7. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power 2016 : $9.2Md Publicité Social Media USA #e.g. Facebook’s Marketplace Ads, YouTube’s multiple display units (video pre roll, bannières traditionnelles) * Contenu de “marque” intégré au sein de l’expérience social media (e.g., le mur ou le feed de news) dont: social display advertising# 59% (66%en 2012) (CAGR: 15%) native social advertising* 41% (CAGR 26%) Wednesday, September 18, 13
  8. 8. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Les formes de la Pub Native: Facebook Twitter Youtube Spotify Tumblr Foursquare Sponsored stories, Page Post Ads Promoted tweets / trends / accounts TrueView ads (in-search & in-display), featured channels... Brand playlists, Advertiser pages Sponsored radar, spotlight (directory), sponsored web/mobile posts Promoted check-ins Source: Defining and Mapping the native advertising landscape, Altimeter Group, Sept 2013 ‘Contenu de “marque” intégré au sein de l’expérience social media’ Wednesday, September 18, 13
  9. 9. All rights reserved - The Myndset Company commençons au début le consommateur... Wednesday, September 18, 13
  10. 10. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power L e b l i z z a r d http://sethgodin.typepad.com/seths_blog/2010/08/the-blizzard-of-noise-and-the-good-news.html Wednesday, September 18, 13
  11. 11. All rights reserved - The Myndset Company UN CHOIX PLETHORIQUE Wednesday, September 18, 13
  12. 12. All rights reserved - The Myndset Company LA PUBLICITÉ Wednesday, September 18, 13
  13. 13. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power la transparence l’histoire? la pertinence Wednesday, September 18, 13
  14. 14. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Wednesday, September 18, 13
  15. 15. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://www.youtube.com/watch?v=ErpNpR3XYUw Google Glass - Augmented Reality Wednesday, September 18, 13
  16. 16. All rights reserved - The Myndset Company http://www.youtube.com/watch?v=_mRF0rBXIeg Google Glass - Admented Reality Wednesday, September 18, 13
  17. 17. All rights reserved - The Myndset Company et le “marketing du contenu” ? storytelling viralité engagement émotion expérience échange essence Wednesday, September 18, 13
  18. 18. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Wednesday, September 18, 13
  19. 19. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://boingboing.net/2013/05/29/the-economists-bizarre-buzzf.html Wednesday, September 18, 13
  20. 20. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://www.buzzfeed.com/theeconomist/9-things-you-didnt-know-about-some-of-the-biggest-stories-of Wednesday, September 18, 13
  21. 21. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Quel est le but? # de fans pour faire quoi? 1 Wednesday, September 18, 13
  22. 22. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Fidelité versus Acquisition Wednesday, September 18, 13
  23. 23. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Quel est le ROI? versus quel objectif avec quelles unités de mesure? 2 Wednesday, September 18, 13
  24. 24. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Prix Les yeux Attention Demande Wednesday, September 18, 13
  25. 25. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power De quelle histoire? rôle de l’employé valeur pour le consommateur 3 Wednesday, September 18, 13
  26. 26. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power PDG Pour réussir le pari de la pub social media, la PDG a-t-elle la capacité d’être dans les pompes du client et l’humilité de vouloir apprendre ? Wednesday, September 18, 13
  27. 27. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power @mdialFR minter@themyndset.com +33 6 23 65 76 61 @mdialwww.themyndset.com Wednesday, September 18, 13
  28. 28. 2013 © Minter Dial™ - All rights reserved "Coming together is a beginning. Keeping together is progress. Working together is success." - HENRY FORD - Wednesday, September 18, 13

×