Futureproof Your Business For The Next Disruption #SXSW2018

1. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW GENAIRGY FUTUREPROOF Futureproof Your Business for the Next Disruption All rights reserved - DigitalProof Consultancy MINTER DIAL AND CALEB STORKEY FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT @mdial #futureproofSXSW Book co-authored with Caleb Storkey

2. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW WHO IS INNOVATING? 0% 15% 30% 45% 60% 3%6%9% 31% 51% Startups NGOs Digital giants Universities /Institutes Big corporations Source: Netexplo 2017

6. @mdial #futureproofSXSW CREDIBILITY Issue of trust Business Executives Marketing http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx USA - Gallup, Dec 2015

7. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW INTERNAL CUISINE ORGANISATIONAL  CULTURE MANAGEMENT R&D SYSTEMSKPI’S POLICIES COMMUNICATIONS PUSH MARKETING ONE-WAY CONTROLLED STOREFRONT

10. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW MoMobile AiArtificial Intelligence CsCyber Security SdSelf Driving 3d3D Printing WrWeb Related ClThe Cloud GeGenomics IotInternet of Things BcBlockchain EsEnergy Storage BgBig Data Analytics Yourself Against These   12 Technologies FUTUREPROOF

12. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. Get reading!   Create flipboard with #artificialintelligence. See AI list on @mdial 2. Invest in an AI home assistant 3. Try out BBC Robot Risk calculator or willrobotstakemyjob.com 1. Keep customer needs central. Where can AI be valuable? 2. How can AI help gather useful insights and improve customer interactions? 3. Explore possible grants and align with complementary partners. 1. Find activities that could be aided by AI. Focus on the results. 2. Aligned with strategy, review data collection and analysis. 3. Enhance decision-making capabilities (eg forecasting, financial modeling)

14. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW P I E 1. How could you beneﬁt if you had information on your own genes? 2. Read up on genetic edits and take a position on your ethics 3. Take a genetic test : 23andme or AncestryDNA and take personal development programme with Karmagenes 1. Ethical stand on DNA data? Is it right for marketers to use? 2. Could genetic data enable more meaningful communication with customers 3. How will you protect sensitive data? 1. How could you company beneﬁt from shared genetic information 2. How would you ensure responsibility and care? Insurance consequences? 3. Company initiatives you could support? Help in collaborative and diversity training?

16. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW meaningfulness PEOPLE PLANET PURPOSE PRIZE Engagement Belonging Attitude Sustainability Legitimacy Project Pleasure Play Promotion Mission Making a Difference A Better Place PROFIT Strategy ESG

17. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW Jim Stengel CMO 2001-2008 Procter & Gamble This is not corporate social responsibility, it’s not cause marketing, and it’s not a strategy for philanthropy; it’s a business strategy. …once you choose your purpose – everything else should come out of that.”

18. @mdial All rights reserved - DigitalProof Consultancy #futureproofSXSW Responsibility Cyber Security Ethics Learning Personal Branding Auto-instruction Attention Transparency Congruency Engagement Network Experience Self-development

22. All rights reserved - DigitalProof Consultancy @mdial #futureproofSXSW FUTUREPROOF.LY thelastringhome.com MINTER DIAL AND CALEB STORKEY “Both eye-opening and educative, yet ﬁercely practical. No one in business should be without it..” ROD BANNER, ENTREPRENEUR, ADVISOR, BOARD MEMBER AND INVESTOR FUTUREPROOF HOW TO GET YOUR BUSINESS READY FOR THE NEXT co-authors: Caleb Storkey Minter Dial