Presentation to HAPPEN, the largest executive network - Toronto, Canada. Learn the GoTo social network sites for professionals and why you want a digital profile.

1. Your Digital Profile
Social Networking for Professionals
HAPPEN Toronto, June 11, 2009

2. Michelle Corsano
 Web Marketer
 Writer
 Instructor
 20+ years Marketing & Sales experience
 Information Communication and Technology Specialty
Helping build and manage brand awareness and
demand generation with quality, on demand
marketing services

3. My Digital Profile
@mcorsano
www.burstmarketing.ca
www.linkedin.com/in/mcorsano
www.visualcv.com/mcorsano

4. www.BurstMarketing.ca

8. Deliverables
 Why You Want a Digital Profile
 Digital Tools for Professional Networking
1. VisualCV
2. LinkedIn
3. Twitter
 Start Now !!!

9. Canadians: Serious Web Surfers
 Spend 45 hours per month online
 Spend more than 25% of their leisure time online
 Most popular Canadian online activities:
1. Search
2. Banking
3. Reading news
4. Researching products
5. Checking weather
Source: TNS Canadian Facts, December, 2008

10. Canada: A Wired Nation
 72% of all Canadians across all regions and demographics
 Canada has the highest Internet penetration among G7
 Social Networking reaches over 20 million Canadians
 Growing 4X the Internet growth rate
Source: Comscore Media Metrix Canada, June, 2008

11. Social Networking Up 83%!!!!!

12. What is Social Networking?
Source: CommonCraft

13. So What?
 70% of jobs are found through networking, or career marketing
 It’s not who YOU know, it’s who THEY know
 Connecting with new people is the most reliable route to a
satisfying job – and a rewarding career
Expand your network !!!!!
(isn’t that also why you are here today?)

14. Old School vs. Social Networks
Business clubs Social networks
Social clubs LinkedIn
Job clubs Twitter
Events VisualCV
 Local, sometimes regional  Local, regional, national, global
 Mostly peers  Peers, influencers, decision makers
 When schedule allows  Immediate
 Delayed feedback  Real-time feedback

15. Says Who?

16. “Corporate Web 2.0 Tipping Point”
 ENGAGE directly with customers, employees, investors, suppliers
 Instigate ACTION
 Boost MORALE
 LEADERSHIP role model
 Infuse corporate CULTURE with openness, transparency

17. Stay in the Cave? ……… OR

18. Catch The Wave?

20. Top 10 Reasons
Why You Want a Digital Profile
1. Existence !!!!!
2. Visibility
3. Competition
4. Leadership
5. Validation
6. Relevance
7. Demonstration
8. Testimony
9. Education
10.Confidence

21. Online interactive resume creation and sharing
site that reaches 25,000 people with 123,000
unique visits every month

22. Who is Using
Average Age 40
70% College and Post Grads
Source: Quantcast, May, 2009

23. What You Can Do On
1. Create and control your online interactive resume
2. Showcase accomplishments with portfolio
3. Demonstrate success with video, audio, photos
4. Stand out from the crowd with references and awards
5. Share your resume with recruiters, employers and colleagues
6. Google search allows others to find your resume
7. Track who is viewing your resume
8. Update and enhance your resume in real-time
9. Search and apply for jobs

24. Barack Obama’s

25. CEO Resume

26. Job Search and Alerts

27. Top Tips For
 Professional Photo
 How to Contact
 Links
 Keep it current
 Portfolio items
– Published, written materials
– Diagrams, illustrations
– Awards
– Recommendations
– Speeches (video, audio)

28. The world’s largest professional network with
more than 40 Million members and 7.7 Million
unique visits per month

29. Who is Using
49% Business Decision Makers 6.5% Executive Management
Average Age 41
80% College or Post Grad
Source: Quantcast, May, 2009

30. What You Can Do On
1. Create and control your professional profile
2. Google search allows others to find you
3. Choose contacts to keep up to date, communicate with
4. Search and apply for jobs
5. Connect with recruiters, influencers and employers
6. Join groups to engage and exchange with
7. Post and answer questions and discussions to experts
8. Learn of events in your industry
9. Research companies and professionals
10.Get references and professional testimonials

31. Professional Profile

32. Groups

33. Jobs

34. Top Tips For
 Keywords for description
 Ask for references
 Update status often
 Join 50 groups
 Post discussions
 Answer questions

35. Microblogging with more than 23 Million visitors
and 160 Million unique visits every month

36. Who is Using
Average Age 31
Source: Quantcast, May, 2009

38. What You Can Do On
1. Post text, links and photos
2. Follow people, employers, recruiters, associations, news,
organizations etc.
3. Respond and engage in professional related topics
4. Establish yourself as an expert
5. Build network of like-minded people
6. Develop relationships with peers, influencers, opinion leaders,
recruiters
7. Promote your professional activities
8. Favorite posts and information for recall
9. Search for answers and referrals
10.Search jobs

39. Twitter Profile

40. Search Anything and Anybody

41. Job Search On
 Twitter Search www.search.twitter.com
 Job Search Accounts
– By Company, Field, Job Type, Location, General
 @Microjobs
 #TweetMyJobs
 @JobAngels
 @Simplyhired
 @twithire

42. Twitter Job Search

43. Top Tips For
 Use Profile to Sell
 Search and Follow
 Read and listen
 Post
 Tweetdeck
 One a Day !!!!

44. Start Now !!!!!
1. Google Yourself
2. Dispose of opposing content, photos
3. Start with one professional network site
4. Make your profile professional
5. Participate often

45. Your Future…Looks Bright!

46. Thank You !!!!!
Michelle Corsano
Burst Technology Marketing
www.burstmarketing.ca