Positioning

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Positioning

  1. 1. ThinDesk Inc. Messaging Framework July, 2008
  2. 2. Agenda <ul><li>Framework Purpose & Use </li></ul><ul><li>Positioning Summary </li></ul><ul><li>Differentiators </li></ul><ul><li>Target Markets </li></ul><ul><li>Boilerplates </li></ul><ul><li>Full Framework </li></ul>
  3. 3. Messaging Framework <ul><li>Play Book for ThinDesk Corporate and Marketing Communications </li></ul><ul><ul><li>Repeat, repeat, repeat… </li></ul></ul><ul><ul><li>Use consistently across all media and materials </li></ul></ul><ul><ul><li>Story and themes for all marketing communications and PR </li></ul></ul><ul><ul><li>Lead and headlines for collateral, Web copy, case studies, marketing programs etc. </li></ul></ul><ul><ul><li>Update to reflect opportunities/threats etc </li></ul></ul>
  4. 4. Positioning Summary <ul><li>Thin Computing Managed Services </li></ul><ul><ul><li>Differentiated as new category </li></ul></ul><ul><ul><li>Clear and descriptive </li></ul></ul><ul><ul><li>Brand carry-over </li></ul></ul><ul><li>Tag line: Just Turn IT On  </li></ul><ul><li>Powered by TELUS </li></ul><ul><li>Always On Guarantee </li></ul>
  5. 5. Benefits of ThinDesk Approach <ul><ul><ul><li>Reduces the total cost of computing </li></ul></ul></ul><ul><ul><ul><li>Improves business continuity and worker productivity </li></ul></ul></ul><ul><ul><ul><li>Ensures data security and compliance </li></ul></ul></ul><ul><ul><ul><li>Supports Green Computing </li></ul></ul></ul>
  6. 6. ThinDesk Differentiation <ul><ul><li>ThinDesk has the expertise, technical skills and knowledge to audit, plan, deploy and support enterprise-class thin computing operations. </li></ul></ul><ul><ul><li>ThinDesk thin computing managed services are powered by TELUS for enterprise-class reliability, bandwidth, speed and support. </li></ul></ul><ul><ul><li>ThinDesk delivers an Always On Guarantee  to ensure your business is up and running when you need it </li></ul></ul><ul><ul><li>ThinDesk employs a consultative approach to understand your business and provide cost-effective, reliable and secure thin computing managed services to meet your current and future business needs. </li></ul></ul>
  7. 7. Target Sectors in SMB <ul><ul><ul><li>Health Care – private and NFP health care service providers </li></ul></ul></ul><ul><ul><ul><li>Financial Services – credit unions, insurance brokers, financial planners </li></ul></ul></ul><ul><ul><ul><li>Public Sector – municipalities, fire departments, libraries </li></ul></ul></ul><ul><ul><ul><li>Education – school boards, colleges, universities </li></ul></ul></ul><ul><ul><ul><li>Business Services – legal, real estate brokers </li></ul></ul></ul>
  8. 8. Boilerplates - SHORT <ul><li>ThinDesk Inc. provides enterprise-class thin computing managed services to significantly reduce computing costs for small and medium-sized business. </li></ul><ul><li>ThinDesk Inc. provides enterprise-class thin computing managed services to small and medium-sized business for reliable, secure computing at a fraction of the cost to manage IT on your own. </li></ul>
  9. 9. Boilerplates - MEDIUM <ul><li>ThinDesk Inc. provides reliable, secure thin computing managed services to Canadian small and medium-sized business at significantly lower costs than managing IT on your own. ThinDesk is powered by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24. </li></ul>
  10. 10. Boilerplates - LONG <ul><li>ThinDesk Inc. provides reliable, secure thin computing managed services to small and medium-sized business at significantly lower costs than managing computing on your own. Thin computing solutions can save up to 40% of the annual total cost of ownership of standard PC environments. ThinDesk supports your entire IT environment, from the desktop to the back office, across wide area networks and the Internet – for all locations and mobile workers. ThinDesk’s thin computing platform is hosted by TELUS delivering enterprise-class reliability, security and support with an Always On Guarantee  to ensure your business is running 7/24. Canadian small and medium-sized businesses in the health care, financial services, education and business services industries trust in ThinDesk managed services. To learn more about ThinDesk visit www.thindesk.com or call 1-877-613-1212. </li></ul>
  11. 11. Business Issues <ul><li>Business Challenges </li></ul><ul><ul><li>High cost of computing </li></ul></ul><ul><ul><li>Limited IT staffing, skills and consistency </li></ul></ul><ul><ul><li>Data security & privacy compliance </li></ul></ul><ul><ul><li>Hardware upgrade, replacement & theft </li></ul></ul><ul><ul><li>Workforce productivity </li></ul></ul><ul><ul><li>Growth, M&A </li></ul></ul><ul><li>Business Requirements </li></ul><ul><ul><li>Reduce cost of computing </li></ul></ul><ul><ul><li>Enable business continuity and worker productivity </li></ul></ul><ul><ul><li>Secure proprietary data </li></ul></ul><ul><ul><li>Comply with privacy regulations </li></ul></ul><ul><ul><li>Focus on core business functions rather than IT complexity </li></ul></ul>
  12. 12. Technology Issues <ul><li>Technology Challenges </li></ul><ul><ul><li>HW and SW maintenance , support costs and staffing </li></ul></ul><ul><ul><li>Data security and compliance </li></ul></ul><ul><ul><li>Software licensing </li></ul></ul><ul><ul><li>Network bandwidth and reliability </li></ul></ul><ul><ul><li>Hardware upgrades / obsolescence </li></ul></ul><ul><ul><li>Growth in mobile users and Web applications </li></ul></ul><ul><ul><li>Multiple and New locations </li></ul></ul><ul><li>Technology Requirements </li></ul><ul><ul><li>Reduce TCO of computing </li></ul></ul><ul><ul><li>Ensure reliability (up time) of systems, network and connectivity </li></ul></ul><ul><ul><li>Enable serviceability and support across locations and mobile workers </li></ul></ul><ul><ul><li>Ensure data and network security </li></ul></ul><ul><ul><li>Manage software licensing </li></ul></ul><ul><ul><li>Provide scalability as users and locations grow or are consolidated </li></ul></ul><ul><ul><li>Green Computing </li></ul></ul>
  13. 13. Next Steps <ul><li>HP Call Campaign Readiness </li></ul><ul><ul><li>Edit call script based on messaging </li></ul></ul><ul><ul><li>Create supporting materials </li></ul></ul><ul><ul><ul><li>Case study </li></ul></ul></ul><ul><ul><ul><li>Solution brochure </li></ul></ul></ul><ul><ul><ul><li>Review Website for updates to messaging </li></ul></ul></ul>

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