Image: Philipp Boy of Germany, London 2012 Olympics. (Mike Blake/Reuters)
Agile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence
using social media Jess Owens, @FaceResearch
Our clients are already engaging
in "agile marketing"…
Can research keep up?
1. Able to think and understand quickly.
2. Able to move quickly and easily.
Using social media research,
insight can keep up in real-time
We tracked the UK horsemeat
crisis as soon as it started
Key stats in 2 hours:
email at 23:39
There's already buzz about agile
Matt Warta of GutCheckit, working with Proctor & Gamble
What does social media research
add to the mix?
When crisis hits, the value of an
agile response is immediate
How fast does news travel?
Wed 08 1 AM
Conversations about Alex Ferguson
retirement by the hour by country
10 AM 11 AM
What's the process?
'What it all meant'
story for press or
Network analysis of
Strategic plans for
1. To change (something) so that it functions better or is better suited for
2. To change your behavior so that it is easier to live in a particular place