http://scienceforseo.blogspot.com

What is Twitter? It’s a free social networking and micro-blogging tool (allows only short updates)‏ Updates (Tweets) are limited to 140 characters The user has a page where these are listed The user also follows other users, the other user’s updates appear in feed format on the user’s twitter homepage And that’s the extent of it in a nutshell

It’s a free social networking and micro-blogging tool (allows only short updates)‏

Updates (Tweets) are limited to 140 characters

The user has a page where these are listed

The user also follows other users, the other user’s updates appear in feed format on the user’s twitter homepage

And that’s the extent of it in a nutshell

How can it benefit my company? It allows you to communicate with customers and prospective customers It allows you to spread the word for new products and services By tracking you company on Twitter you can manage your reputation You can identify who is influencing your brand You can link Facebook and Twitter together to create a large community It promotes transparency

It allows you to communicate with customers and prospective customers

It allows you to spread the word for new products and services

By tracking you company on Twitter you can manage your reputation

You can identify who is influencing your brand

You can link Facebook and Twitter together to create a large community

It promotes transparency

How to Tweet Give value: offer something to the community and not just sales pitches and company info Answer questions Give feedback Follow those who follow you Offer context before showcasing products or services Ask people for their opinions Be involved

Give value: offer something to the community and not just sales pitches and company info

Answer questions

Give feedback

Follow those who follow you

Offer context before showcasing products or services

Ask people for their opinions

Be involved

Example Tweets (always preceded by user name )‏ Info: Emma “We’re knocking off 30% if you buy online : http://www/company.com/produ ct ” Poll: Emma “Are the roads frozen at your end?” Personal message: Emma “The roads are icy stay safe” Blog update: Emma “Find out how to change a tyre: http://www.company.com/b log/tyre

Example Tweet replies (always preceded by @name )‏ John My bike got stolen! @John Check out Kryptonite locks, your bike won’t get stolen again http://www.kryptonite.co m Kai I’ve just launched my new site – what do you think? @Kai It looks cool, but I don’t like the borders Lillian This is a great video about the history of hip hop http://www.video .com @Lillian cool – have you seen this one http://www.videocoo l.com Julie I’m looking for a good web designer – get in touch if you can help @Julie I’m a web design ninja and I need a job – I’ll send you a message

What it looks like & How it works

Follower info Tweets Add to People You follow Info People Starbucks follows

Companies that make the most of Twitter

Setting up a Twitter account Click here to join

Fill in the form

Add your site URL

Get updates on your mobile

Add a profile picture

Change your background design and personalise the page

Followers Twellow is the Twitter yellow pages – find people with interests that match your Product or service.

Other methods Follow people back – it helps grow the Twitter community and creates friendly ties Put a link to your Twitter profile on your site and in your email signature. Tell everyone about it!

Follow people back – it helps grow the Twitter community and creates friendly ties

Put a link to your Twitter profile on your site and in your email signature.

Tell everyone about it!

Tools & useful things Allows you to track mentions of specific keywords and URLs Allows you to add your RSS feed to your Twitter profile

Get stats on your tweets

http://www.twitter.com