Twitter for business
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Twitter for business



Describes how Twitter can work for online businesses.

Describes how Twitter can work for online businesses.



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Twitter for business Twitter for business Presentation Transcript

  • What is Twitter?
    • It’s a free social networking and micro-blogging tool (allows only short updates)‏
    • Updates (Tweets) are limited to 140 characters
    • The user has a page where these are listed
    • The user also follows other users, the other user’s updates appear in feed format on the user’s twitter homepage
    • And that’s the extent of it in a nutshell
  • How can it benefit my company?
    • It allows you to communicate with customers and prospective customers
    • It allows you to spread the word for new products and services
    • By tracking you company on Twitter you can manage your reputation
    • You can identify who is influencing your brand
    • You can link Facebook and Twitter together to create a large community
    • It promotes transparency
  • How to Tweet
    • Give value: offer something to the community and not just sales pitches and company info
    • Answer questions
    • Give feedback
    • Follow those who follow you
    • Offer context before showcasing products or services
    • Ask people for their opinions
    • Be involved
  • Example Tweets (always preceded by user name )‏ Info: Emma “We’re knocking off 30% if you buy online : http://www/ ct ” Poll: Emma “Are the roads frozen at your end?” Personal message: Emma “The roads are icy stay safe” Blog update: Emma “Find out how to change a tyre: log/tyre
  • Example Tweet replies (always preceded by @name )‏ John My bike got stolen! @John Check out Kryptonite locks, your bike won’t get stolen again m Kai I’ve just launched my new site – what do you think? @Kai It looks cool, but I don’t like the borders Lillian This is a great video about the history of hip hop .com @Lillian cool – have you seen this one http://www.videocoo Julie I’m looking for a good web designer – get in touch if you can help @Julie I’m a web design ninja and I need a job – I’ll send you a message
  • What it looks like & How it works
  • Follower info Tweets Add to People You follow Info People Starbucks follows
  • Companies that make the most of Twitter
  • Setting up a Twitter account Click here to join
  • Fill in the form
  • Add your site URL
  • Get updates on your mobile
  • Add a profile picture
  • Change your background design and personalise the page
  • Followers Twellow is the Twitter yellow pages – find people with interests that match your Product or service.
  • Other methods
    • Follow people back – it helps grow the Twitter community and creates friendly ties
    • Put a link to your Twitter profile on your site and in your email signature.
    • Tell everyone about it!
  • Tools & useful things Allows you to track mentions of specific keywords and URLs Allows you to add your RSS feed to your Twitter profile
  • Get stats on your tweets