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Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
Session two social media
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Session two social media

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Transcript

  • 1. How to Increase Attendance and Membership, Raise Money and Reach New Audiences through Social Media Marketing
  • 2. Welcome to Getting Started with Social Media Marketing Fundraising through Social Media?
  • 3. Welcome to Getting Started with Social Media Marketing
  • 4. Welcome to Getting Started with Social Media Marketing Conventional Fundraising 1.Cultivating donors 2.Asking for contributions Social Media = Cultivating Donors
  • 5. Welcome to Getting Started with Social Media Marketing Cultivating Donors through Social Media Potential donors learn more about your organization Potential donors joins discussion about your cause Potential donors can easily share information about you Potential donors become more involved with your cause
  • 6. Welcome to Getting Started with Social Media Marketing Today’s Program Cultivating Donors, Members and Supporters through Social Media
  • 7. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Drive Traffic to Social Media Platforms Fundraising Integration Call to Action Campaign Coordination Message Development Social Media Plan
  • 8. Welcome to Getting Started with Social Media Marketing Increase Online Visibility
  • 9. Welcome to Getting Started with Social Media Marketing Start a Blog Increase Online Visibility
  • 10. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Embed Images and Videos
  • 11. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Enable Sharing Options
  • 12. Welcome to Getting Started with Social Media Marketing Tag Increase Online Visibility
  • 13. Welcome to Getting Started with Social Media Marketing Increase Online Visibility
  • 14. Welcome to Getting Started with Social Media Marketing Increase Online Visibility Participate in Groups
  • 15. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  • 16. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  • 17. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  • 18. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms www.facebook.com/toyota
  • 19. Welcome to Getting Started with Social Media Marketing Drive Traffic to Social Media Platforms
  • 20. Welcome to Getting Started with Social Media Marketing Fundraising Integration
  • 21. Welcome to Getting Started with Social Media Marketing Fundraising Integration
  • 22. Welcome to Getting Started with Social Media Marketing
  • 23. Welcome to Getting Started with Social Media Marketing
  • 24. Welcome to Getting Started with Social Media Marketing
  • 25. Welcome to Getting Started with Social Media Marketing
  • 26. Welcome to Getting Started with Social Media Marketing A specific call to action An immediate means to donate funds A social media sharing tool
  • 27. Welcome to Getting Started with Social Media Marketing “thanks to 2,104 generous donors we’d reached our next target of £30,000!”
  • 28. Welcome to Getting Started with Social Media Marketing
  • 29. Welcome to Getting Started with Social Media Marketing
  • 30. Welcome to Getting Started with Social Media Marketing
  • 31. Welcome to Getting Started with Social Media Marketing Call to Action
  • 32. Welcome to Getting Started with Social Media Marketing Call to Action Stay Connected
  • 33. Welcome to Getting Started with Social Media Marketing Call to Action Stay Connected
  • 34. Welcome to Getting Started with Social Media Marketing Call to Action Generate Attendance
  • 35. Welcome to Getting Started with Social Media Marketing Call to Action Generate Interest and Contact
  • 36. Welcome to Getting Started with Social Media Marketing Call to Action Generate Interest and Contact
  • 37. Welcome to Getting Started with Social Media Marketing Effective: Visit our Fan Page at Facebook to download a family discount coupon. Visit our Facebook page for a behind-the-scenes tour of our upcoming exhibit. “Like” our Facebook Page for a chance to win tickets to the opening of our next exhibit. Ineffective: Visit us at Facebook. Follow us at Twitter
  • 38. Welcome to Getting Started with Social Media Marketing Campaign Coordination
  • 39. Welcome to Getting Started with Social Media Marketing Campaign Coordination Multiple Platforms - One Message
  • 40. Welcome to Getting Started with Social Media Marketing Message Development
  • 41. Welcome to Getting Started with Social Media Marketing Message Development Audience-Driven Content All Audiences • Donors • Members • Businesses • Employees • Volunteers • Elected Officials • Neighbor • Media Representatives • Vendors • Employers
  • 42. Welcome to Getting Started with Social Media Marketing Consistent Givers Driven by Conscience Top Givers Committed to Giving Not There Yet Waiting for the right opportunity Spirit Gives Occasional – motivated by circumstance
  • 43. Welcome to Getting Started with Social Media Marketing • Choose the media most likely to reach your target audience • Do not forget conventional media channels • Focus on gaining advocates first and donors second • Do not treat social as a substitute to other fundraising techniques
  • 44. Welcome to Getting Started with Social Media Marketing
  • 45. Welcome to Getting Started with Social Media Marketing • Highlight Donors and Sponsors • Share a story of someone who’s benefitted from the organization’s support • Share pictures from previous events • Post information about upcoming events • Tell of other ways to support than by giving money
  • 46. Welcome to Getting Started with Social Media Marketing • Tell how donations make a difference – in great detail. • Where does the money go? • Tell how your organization meets its mission • Provide seasonal tips, i.e. tax season advice • Give information on charitable giving tax news from the IRS
  • 47. Welcome to Getting Started with Social Media Marketing
  • 48. Welcome to Getting Started with Social Media Marketing
  • 49. Welcome to Getting Started with Social Media Marketing
  • 50. Welcome to Getting Started with Social Media Marketing
  • 51. Welcome to Getting Started with Social Media Marketing
  • 52. Welcome to Getting Started with Social Media Marketing
  • 53. Welcome to Getting Started with Social Media Marketing
  • 54. Welcome to Getting Started with Social Media Marketing
  • 55. Welcome to Getting Started with Social Media Marketing
  • 56. Welcome to Getting Started with Social Media Marketing Social Media Plan Know your Objectives Awareness - Attendance – Membership – Volunteers - Engagement
  • 57. Welcome to Getting Started with Social Media Marketing Social Media Plan Know your Audience
  • 58. Welcome to Getting Started with Social Media Marketing Social Media Plan Determine Calls to Action
  • 59. Welcome to Getting Started with Social Media Marketing Social Media Plan Tools and Resources Choice of Platforms • Knowledge • Staff
  • 60. Welcome to Getting Started with Social Media Marketing Social Media Plan Execute & Experiment
  • 61. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 62. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 63. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 64. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 65. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 66. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 67. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 68. Welcome to Getting Started with Social Media Marketing Social Media Plan Measure
  • 69. Welcome to Getting Started with Social Media Marketing Social Media Plan Adapt
  • 70. Welcome to Getting Started with Social Media Marketing Social Media Plan Slideshare.net: Search for “Museum Social Media Planning Worksheet” Minnesota Historical Society

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