A business plan for those who want to start an boutique business

3. MISSION STATEMENT:
“Angel Boutique encourages the creativity
and promotion of individualism through style
and fashion at affordable prices.”
VISION STATEMENT:
“Angel Boutique will efficiently, competitively,
and technologically provide quality and
fashionable t-shirts at affordable prices for
teenagers and young adults, while growing
from a small start-up business to a
household brand name.”

4. OBJECTIVES
 To provide women with a boutique that offers an
elegant and classy clothing designs.
To identify fashion trends
To showcase quality, well constructed fashions from
prominent and cutting – edge designers
To offer a variety of beautiful and high-end fashion
accessories
To help women learn what clothing and styles go
best with their unique personalities.
To generate buzz and sales through top-notch
exclusive

5. TARGET MARKET
Costumers between 17 to 30 years old
Middle class costumers
The colleges, corporate houses, public
events, games, etc.
Expansion of business in all over the
country and to export in near future

6. Direct & Indirect Competition:
Advantages and Capabilities
 DIRECT: threadless
 Companies that provide similar products and services as our
company, and can order tees online
Variety in customer basis and accessible
 INDIRECT: retailers
Have much more money and ability to advertise Angel’s fashion
brand
Customer can easily pick up a shirt they want instead of going
online and searching for one.
Retailers are working in correspondence with us, but they could
steal our business
 May not want to carry our product, which is lost marketing.
Differentiation (Competitive Advantages): Social networking,
college campuses, low prices, updated websites.

7. LOCATION
SM Sta. Mesa Branch
2nd Level, SM City Sta. Mesa
Aurora Blvd. corner Araneta Ave., Quezon City
Metro Manila, Philippines
ANGEL
BOUTIQUE

8. ANGEL BOUTIQUE DESIGN

10. PRODUCTS
•Latest trends at the best prices
•Dresses, jeans, tops, accessories,
swimwear, shoes and sandals.
•Unique and exclusive selection of
merchandise (per size– S, M,L)

11. DRESSES & SHIRTS

12. SHOES AND SANDALS

13. Bags and Accessories

14. SWIMWEARS

15. FINANCIAL PLAN
Bank Investment: 1,000,000.00
ANGEL’S BOUTIQUE STARTUP REQUIREMENT
• LICENSES AND PERMITS ₧10,000.00
• SPACE RENTALS ( 1ST 3 MONTHS)
₧100,000.00 per month
₧ 300,000.00
• RENOVATIONS ₧ 200,000.00
• ELECTRICITY ₧ 20,000.00
• SALES PRODUCTS
dress and shirts,
Shoes and sandals
Bags and accessories
Swimwears
₧ 1,000,000.00
• ADVERTISING AND PROMOTIONS ₧150,000.00
•SALARY ₧621,450.00
•OFFICE AND STORE SUPPLIES ₧ 37,000.00
TOTAL EXPENSES ₧2,338,450.00

16. SALARY OF PERSONNEL
POSITION PAY RATE
TOTAL
MONTHLY
COST
X 3 MONTHS X PER PERSONS
 1 MANAGER ₧950.00 per day ₧29,450.00 ₧88,350.00 ₧88,350.00
 1 ASSISTANT
MANAGER
₧700.00 per day ₧21,700.00 ₧65,100.00 ₧65,100.00
 4 SALESLADY ₧500.00 per day ₧13,000.00 ₧39,0000.00 ₧156,000.00
 2 CASHIER ₧500.00 per day ₧13,000.00 ₧39,000.00 ₧156,000.00
2 STOCK
CLERKS
₧500.00 per day ₧13,000.00 ₧39,000.00 ₧156,000.00
TOTAL PERSONNEL EXPENSE ₧ 621,450.00

17. SALES INCOME PER DAY
50,000 – sales income per day
x 7 - day
350,000
x 4 weeks
1,400,000
x 3 months
4,200,000 (3 months sales income )
-2,000,000 (bank investment)
2,200,000 (store income for 3 months)