ADV 420 FINAL PRESENTATION BY JIAYING ZHANG

2. COMPANY BACKGROUND
FOREVER 21 has been some remarkable
accomplishments over the past 30 years. With a goal to
become an $8 million company by 2017 and open 600
stores in the next three years, it’ll be exciting to see the
company achieve in three years what it initially took 300
years to do.

3. TARGET MARKET ANALYSIS
• Utilizes viral marketing and modern media like the internet
• AGES 16-30
• Trends towards healthier lifestyle
• Online marketing can promote lower prices

4. TARGET AUDIENCE
• Anyone and everyone (women, men, teens, adults, plus size, fashion
lovers)
• A small wallet
• Online shoppers

5. PRODUCTS & SERVICES
• Current fashion at the greatest value
• Forever 21
• XXI Forever
• 21Men
• Department store-sized stores

6. MAIN COMPETITORS
• SPANISH
• Extremely trendy
• No advertisement
• SWEDISH
• Huge customer &
vendor base

7. • AMERICAN
• The largest specialty apparel
retailer in the U.s
• AMERICAN
• Strong brand portfolio and
promotion

8. 14,776,705 Followers
15,061,304 likes
65,190 Followers
FACEBOOK YOUTUBE
SOCIAL MEDIA HUB

9. 14,50000 Followers
INSTAGRAM TWITTER
23,00000 Followers

10. • Smart phone app provides consumers with more and more convenience
• Find fresh outfit inspiration, save your faves, and get connected
• Access awesome features, the latest scoop from social media
• Get instant info on F21 newest sales
• Discount for iPhone and Android
NEW MOBILE APP