9. In a typical workplace, we need a critical mass of 15% Influencers to move things forward Innovators 2.5% Early adopters 12.5% Early majority Late majority Laggards
13. There are 3 key elements needed for significant social change to occur Significant change occurs Malcolm Gladwell – Tipping Point “ Law of the Few” A receptive environment A “sticky” message
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Editor's Notes
Generating motivation is often omitted – how we “FEEL” about something is paramount!
2degrees video! We bought iPod for people to get some of this stuff