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Author Authority for Advanced Search Marketers

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My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.

My presentation at SMX Advanced 2014 in Seattle will help you understand what Google is doing with author authority and how you can take advantage of it.

Published in: Marketing, Education, Technology

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  • 1. Author Authority @marktraphagen #smx #12c +MarkTraphagen
  • 2. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen
  • 3. @marktraphagen #smx #12c +MarkTraphagen
  • 4. @marktraphagen #smx #12c +MarkTraphagen
  • 5. @marktraphagen #smx #12c +MarkTraphagen
  • 6. @marktraphagen #smx #12c +MarkTraphagen Author Authority: Rel=author & Beyond
  • 7. @marktraphagen #smx #12c +MarkTraphagen
  • 8. December 2013 Authorship Purge @marktraphagen #smx #12c +MarkTraphagen
  • 9. @marktraphagen #smx #12c +MarkTraphagen Factors in Authorship Retention 1. Site authority & history 2. Content quality 3. Author trust
  • 10. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  • 11. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  • 12. @marktraphagen #smx #12c +MarkTraphagen Present Powers of rel=author
  • 13. @marktraphagen #smx #12c +MarkTraphagen Beyond rel=author
  • 14. @marktraphagen #smx #12c +MarkTraphagen Google Must Go Beyond rel=author
  • 15. @marktraphagen #smx #12c +MarkTraphagen
  • 16. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  • 17. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  • 18. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  • 19. @marktraphagen #smx #12c +MarkTraphagen Every Brand Needs a Badass
  • 20. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority
  • 21. @marktraphagen #smx #12c +MarkTraphagen How to Build Author Authority BE the “anyone” they WANT to listen to!
  • 22. @marktraphagen #smx #12c +MarkTraphagen Be Productive
  • 23. @marktraphagen #smx #12c +MarkTraphagen Be Authoritative
  • 24. @marktraphagen #smx #12c +MarkTraphagen Know Your Stuff Better than Anyone Else
  • 25. @marktraphagen #smx #12c +MarkTraphagen
  • 26. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  • 27. @marktraphagen #smx #12c +MarkTraphagen Be Thorough
  • 28. @marktraphagen #smx #12c +MarkTraphagen Be Different
  • 29. @marktraphagen #smx #12c +MarkTraphagen Say What No One Else Is Saying
  • 30. @marktraphagen #smx #12c +MarkTraphagen Find Your Own Voice
  • 31. @marktraphagen #smx #12c +MarkTraphagen Be Ubiquitous
  • 32. @marktraphagen #smx #12c +MarkTraphagen Expand Your Networks & Mediums
  • 33. @marktraphagen #smx #12c +MarkTraphagen Build Your Social Following
  • 34. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  • 35. @marktraphagen #smx #12c +MarkTraphagen Keep Sharing Your Best Content
  • 36. @marktraphagen #smx #12c +MarkTraphagen
  • 37. Mark Traphagen Sr. Director Online Marketin Stone Temple Consulting @marktraphagen +MarkTraphagen @marktraphagen #smx #12c +MarkTraphagen Thanks!

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