[Note: During this talk Peldi asked for part of the talk to be private to only those attending the conference. I did not take notes for this portion of the talk.] 2008 – The 1st Plan Started in 2008. Original business plan was to just be a plugin into Atlassian Confluence. No desktop, no SaaS. (Desktop is still the best seller in 2015). Plan didn’t work: Had to do desktop Randomly chose price of tool based on what a beta customer said In 8 months, grew rapidly to 3,000 customers Had to ask wife for help Had to hire programmer 2009 – The 2nd Plan Decided to start hiring people, but no more than 6 people. Got to 6 people and decided he was satisfied and wanted the company to stay exactly the same for the next 2 years.so