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In every successful technology businesses Jeff has worked in, the key challenge has been understanding how to scale technology and when to tackle the technical debt that inevitably accrues as a company runs ever faster and faster in pursuit of its business objectives. Jeff draws on his experience to help you understand what challenges emerge as a company moves from a Developer Centric environment to become more business focused. How can you get the business people to have influence on a developer centric environment? How can you manage the challenges that marketing will present?! What principles can you apply to be aware of problems early? How do you trade Agile Practioners vs Architectural Astronauts in a fast growing business? What are the technical debt trade-offs, what problems can you buy yourself out of? What problems will kill you if you don’t move now?
In every successful technology businesses Jeff has worked in, the key challenge has been understanding how to scale technology and when to tackle the technical debt that inevitably accrues as a company runs ever faster and faster in pursuit of its business objectives. Jeff draws on his experience to help you understand what challenges emerge as a company moves from a Developer Centric environment to become more business focused. How can you get the business people to have influence on a developer centric environment? How can you manage the challenges that marketing will present?! What principles can you apply to be aware of problems early? How do you trade Agile Practioners vs Architectural Astronauts in a fast growing business? What are the technical debt trade-offs, what problems can you buy yourself out of? What problems will kill you if you don’t move now?
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