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Digital Media Now for Yogis: 11-4-2012
1. Presents:
Personal Branding on
Social Media
Presented by: Melodie Tao
TWITTER @MyMelodie
Event Hashtag: #DMNYogi
2. About Melodie Tao
Professional:
• Company- Marketing Melodie
• My Role- Marketing Consultant, International Public Speaker, Educator
• Services- Consulting, Speaking, Seminars, Workshops
• Instructor- National University (Interactive Strategies, Interactive
Campaigns), Platt College San Diego (Marketing and Communication)
Background:
• Traditional Media Experience- Radio, outdoor advertising, event
production, promotions
• Online/Digital agency experience- SEO, PPC, Affiliate Marketing, Social
Media, Project Management
Expertise:
• Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Yoga:
• Certified Yoga Instructor
• Teaching Styles- Vinyasa, Hatha, Gentle
• Experience- Instructor at YMCA San Diego, Creator of Yoga for the Busy
Body Workshops, Tao of Yoga
TWITTER @MyMelodie, Event Hashtag: #DMNYogi
4. Today’s Topic
Personal Branding on Social Media
Intention: Learn how to optimize your personal brand so it’s cohesive
with your business brand.
Questions:
• What comes to mind when you hear the word brand or branding?
• What to you hear in the topic?
• How many people have Googled themselves? What did you find?
• Why is it so important to have a strong personal brand be cohesive with their
company brand?
• Does anyone know the origin of the term branding?
5. Important Terms
What do I mean when I say…
Brand: Name, term, design, symbol, or any other feature that identifies
one seller's good or service as distinct from those of other sellers.
Branding began as a way to tell one person's cattle from another by means
of a hot iron stamp.
Social Media: Web and mobile technologies to turn communication into
an interactive dialogue. Creates a 2 way conversation between the
business and consumer and allows consumers to create user generated
content by contributing.
Personal Brand: The process where people and their careers are marked
as brands. The personal branding concept suggests that success comes
from self promotion.
Marketing Strategy: A foundation for executing your
marketing campaigns. This process allows an
organization to concentrate its resources on the
greatest opportunities to increase sales and achieve
a sustainable competitive advantage. Important to
have a strategy before jumping into social media.
6. Importance of Today’s Topic
• In the past, people would keep their personal lives completely separate from their
business lives. Now this is virtually impossible, so today we’ll learn how to
embrace social media to ensure we’re using it effectively for our business.
• Working in an industry such as health and fitness is such a personal profession
because you’re really helping the lives of many. Therefore it’s important to build a
personal connection with our clients, students and customers.
• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill
your class
• People buy from other people
7.
8. Update Your Personal Profile
• Facebook is more personal but there are many opportunities to
optimize your profile for your professional brand.
• When logged on to your personal Facebook profile you can
create and run a business page.
• Check your privacy settings to ensure you’re only providing
public information you intend to.
• Check your privacy settings on each photo album.
• Facebook constantly changes their privacy features so make a
habit of regularly checking your settings.
9. Personal Profile vs Business Page
Personal Profile:
• If connecting with prospective clients on Facebook include your
company and a brief description so client associate you with the
company’s brand
• Link personal page to your business page.
Business Page:
• Company information
• Link back to your website
• Links to your other social networks
10. DO NOT use a personal profile as a business page
Correct business page: https://www.facebook.com/thepbrealityshow
15. • Ensure your profile is linked back to your company’s LinkedIn
profile
• Include your company’s website. Under website listings choose
“other” and write in the specific name for your company rather
than just listing “Company”
• Under your job descriptions list specific accomplishments and
actions that will benefit prospective clients
• Utilize applications such as Wordpress, Reading List by Amazon,
TripIt
16.
17. What is Twitter?
Twitter is a social networking known as
microblogging. It enables its users to send
and read text-based messages of up to
140 characters, known as "tweets".
18.
19.
20. • Brand your background
• Brand your Twitter bio
• Provide value to your followers by posting useful information related to your
company
• Post educational tips related to your company
• Retweet and reply to others so you’re actively engaging in conversation
• Live Tweets: Post a tweets and photos during events
• Job openings
• Examples:
https://twitter.com/creditexperts
https://twitter.com/stevecotterikff
21.
22. What is Instagram?
• Photo sharing program and social network
• Mobile based application. To sign up you must download Instagram on your smart
phone
• Enables users to take a photo, apply a digital filter and then share it with other
Instagram users they are connected on the social network.
• Confines photos to a square shape, similar to Polaroid images.
23. Instagram Tips
• Best to use the same username for Instagram that you have on Twitter. Easier for people to
tag you.
• Utilize a few hashtags for each image to optimize exposure. You can comment with
hashtags.
• Take photos related to your brand that give people a glimpse of what you’re doing real
time.
26. Blogs
• Search Engine Optimization (SEO)
• Fresh new content
• Humanizes your brand
• Most flexible form of Social Media because you can incorporate your
own posts, social media insights, personal information in addition to
information about your company
• Opportunity to post insightful resources that may be useful to
prospective students and customers
• Opportunity to add a personal element to your posts in addition to
information that can’t be found on your website
27. Sample Blog Topics
• Tips for different levels
• Beginner tips
• Advanced tips
• Tips for instructors
• Healthy recipes
• Community Events
• Posts about your own promotions
• Music playlists
• YourBuddhi- http://www.yourbuddhi.com/buddhi.php
How many have a personal page?How many have a business page?
How many have a personal page?How many have a business page?
How many have a personal page?How many have a business page?
How many have a personal page?How many have a business page?
What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
What about their personal brand is working? What about their business brand is working? Is this cohesive?Activity: What do you need to add or change on your LinkedIn profile?
Why is it important to have a blog?What should be you be blogging about?
