Presentacion AMDIA RSS

How can content syndication help advertisers? Buenos Aires - October 25, 2006

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct from the Source 360° of content News Business Investing Politics Technology Entertainment Sports Environment

Reuters is the world’s largest producer and owner of content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Reuters delivers impact and value to clients Mobile Video Online iTV Outdoor

What is Content Syndication? ,[object Object],[object Object],[object Object],[object Object]

How can Content Syndication help advertisers? ,[object Object],Creating a dedicated content feed that suits and enhances advertisers brand Driving the right audience to the right user/brand experience through syndication Case Study

[object Object],On A Lighter Note Media Reuters Sign Mobile

Campaign Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Reuters Sign Mobile Dedicated Video Channel

Campaign Elements Fully branded home page content module

Campaign Elements Custom Branded Landing Pages

Dedicated Video Channel Campaign Elements

Custom Downloadable Mobile Application Campaign Elements

Campaign Elements The Reuters Sign

Source: MediaPost Online All Stars – The Brightest Creative, Marketing and Media Minds 2005 October 2005 Supplement “ MediaVest’s crowning achievement in the digital space over the last year, however, may be its pairing of Diet Coke with Reuters. The agency put forward an ambitious program for a customized newswire . It meant creating an algorithm of sorts to retrieve and display lighter Reuters fare that aligned with the Diet Coke brand. MediaVest coordinated delivery of the Reuters content via and RSS feed, a mobile application, and a ticker-like device for online ads." Quoted from MediaPost’s profile of Scott Witt Group Director-Digital, Coca-Cola City A Unit of Starcom, MediaVest Group Campaign Elements

Case Study Earnings Season Sponsorship ,[object Object],[object Object],[object Object],Loyal users Syndicated Content

Syndicated content constitutes an important source of Reuters traffic Blogs Smaller Specialized Sites RSS Feeds Reuters Video Player Reuters Headline Wizard Tool Special Deals

How good is to use syndicated content to drive traffic? The Good Targeted The Bad Promiscuity Viral Unknown profile Reliability – Opt in Tracking User Anonymity Easy Unsubscribe

How does syndicated content manifest itself?

Fastest growing in uniques among leading news sites Source: Nielsen//NetRatings June 2006. US Only Home/work panel. *Among Financial News & Information Category Washingtonpost.com New York Times USA Today.com ABC News CNN -20% 58% 25% 17% 7% 4% Reuters has 58% growth year over year according to Nielsen//NetRatings June 2006 vs. June 2005 Unique Users (% Change)

Redesigned Article Page exposes all relevant content for an investor +50% Engagement 1 4 5 3 2

Campaign Elements Earnings Season Sponsorship Investing Article Page Dedicated Video Channel Investor Update Newsletter Earnings Season Card Earnings Calendar Market Commentary

In summary… ,[object Object],[object Object],[object Object],[object Object],RSS benefits to advertising

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