10. POSITIONING
UNIQUE
CREDIBLE
SUSTAINABLE
Constant evolution of topics covering business & consumer interests
The only portal with a specific focus on the 5 emerging verticals in WT
Content providers sourced from key influencers in the wearable industry
11. MISSION STATEMENT
WearableFOMO is the go-to web publication for tech enthusiasts, decision
makers, and disruptive innovators who want to revolutionize the wearables
industry.
WearableFOMO brings a clear voice to the wearable movement by driving the
conversation between business and consumer interests.
WearableFOMO helps bridge communication and collaboration between businesses
and consumers by delivering a clear understanding of the design and use of wearable
technology.
16. NEWS INSIGHTS GEAR INFLUENCERS COMMUNITY ABOUT
LATEST NEWS
Health
Lifestyle
Fashion
Fitness
Gaming
TRENDING TOPICS
17. Description
Featuring the latest news and trending
topics in the wearables industry in the
emerging verticals.
Type of Content
Content in areas of Healthcare, Fitness,
Gaming, Lifestyle, Fashion for viewers
interested in B2B as well as in B2C.
Generating Content
By monitoring wearable tech news;
use internal source to write new articles;
attract external editors,
and get in touch via Twitter and LinkedIn.
NEWS
18. NEWS GEAR INFLUENCERS COMMUNITY ABOUT
INSIGHTS
SOFTWARE
DEVELOPERS
C-LEVEL EXECUTIVES
INVESTORS
LATEST
RESEARCH
HOW-TO
19. Description
Showcase interesting articles & topics
targeted to software developers,
investors and C-level executives.
Type of Content
How-to guides that cover Responsive
Web/Wearable Design, Wearable
Privacy and Wearable Etiquette.
Generating Content
Using social media networks and
Reddit r/programming subreddit will
bring experienced users for RWD.
Being active in LinkedIn groups
such as wearable technology and IOT.
B2B SECTION
20. NEWS INFLUENCERS COMMUNITY ABOUT
LATEST GADGETS
Health
Lifestyle
Fashion
Fitness
Gaming
REVIEWS
Expert
User
INSIGHTS GEAR
21. B2C SECTION
Description:
This segment will have extreme impact on
the market and the objective is to
produce fun and shareable content.
Type of Content:
Content will speak to the interests of the
target audience, the tech enthusiasts
interested in product reviews,
how-to guides, conversational, and
shareable pieces.
Generating Content:
Content will be generated through
the use of WearableFOMO’s internal
writers, experts in the industry,
and user reviews.
23. Description
Feature informative content that can
synergize key influencers’ brand equity
with WearableFOMO in the wearable tech
space.
Type of Content
Thought leader generated content and
guest content on topics such as:
- Product Information
- Featured interviews with start-ups and
influencers in the Wearable Community
- Promotional Videos
Generating Content
Twitter lists - invite key influencers who can
serve as content providers for guest
articles and interviews.
INFLUENCERS
25. COMMUNITY
Description
A user forum & event section on the site
providing a unique opportunity to engage with
the user base.
Type of Content
Drive conversations among users by including
topics that create involvement,
showing expertise in niche topics and
sharing thought leadership ideas.
List big WT events in emerging tech cities
in the US.
Top 5 evolving tech cities:
San Francisco, Austin, New York, Seattle
& Las Vegas
Generating Content
Discussion topics generated by monitoring
news websites, & by searching for tech events
in above mentioned cities on MeetUp.com &
EventBrite.com.
26. NEWS
COMPANY
CONTACT
ADVERTISE
LEGAL
RESOURCES
INSIGHTS GEAR INFLUENCERS COMMUNITY ABOUT
Who?
A place where site visitors, looking for
information on who is behind
WearableFOMO, can evaluate if the site
can be trusted.
What?
Provide information on who is behind the
website and the purpose of this website
through a clear mission statement.
Why?
For future potential to monetize the website;
include information about advertising and
legal issues
28. 1. Software Developers: in the Reddit/r/programming forum, post relevant information
to make developers’ jobs easier (RWDs, SDKs, and APIs)
2. Investors and C-Level Executives: with a LinkedIn paid search. The paid search will be
segmented into specific audiences, their income, demographics, job title etc. This is
cheaper than a Google campaign and we will be able to target the specific audience.
GENERATING TRAFFIC
33. DISCOVERY CONVERSATION ENGAGEMENT
CONTENT AGGREGATOR SITES:
“What do you think…?”
Campaign
Target thought leaders
+ major players
#WDYT #WearableFOMO
“Ask Me Anything”
User-Generated Content
15 sec clips about gadgets
Photos: #mywearable
Videos: #wearablehacks
SOCIAL MEDIA PRESENCE:
35. TWITTER:
The main analytics to measure are reach & engagement using
a tool called TweetReach. WearableFOMO can also use basic
Twitter Analytics as a free tool instead of TweetReach.
Reach Analytics Goals:
• Reach over 1000 followers within the first month
Engagement Analytics Goals:
• Get 5 favorites per tweet a day
LINKEDIN:
LinkedIn is not that effective in bringing referral traffics so
WearableFOMO will only focus on tracking one goal.
LinkedIn Analytics Goals:
1. Visitors from LinkedIn bring 10% of referral traffic
KPIs: SOCIAL MEDIA ANALYTICS
36. FACEBOOK
One of the largest social networks in the world that brings
37% of all social referral traffic to websites (Wong, 2014)
Facebook Analytic Goals:
• 55% of referral traffic to wearableFOMO comes from Facebook
PINTEREST
After Facebook, Pinterest brings the highest amount of social media traffic
(Wong, 2014). There is currently no wearable topic on Pinterest.
Pinterest Analytics Goals:
• 15% of social media referral traffic comes from Pinterest
KPIs: SOCIAL MEDIA ANALYTICS
37. KPIs: WEB ANALYTICS
NEWSLETTER SUBSCRIPTIONS
Objective: build data base
Goal: 2% Growth rate per month
VISITOR LOYALTY & RECENCY
Objective: Measure level of actual engagement on site
Goal: Average page depth = 2 page views; Time spent on news site:
average 1.5 minutes;
Bounce rate: under 50% (measured over 1 month)
CLICKS ON SITE
Objective: Measure number of qualitative visitors
Goal: 3% growth rate in total clicks on B2B section
SOCIAL SHARING
Objective: Measure engagement of millennials
Goal: 10% increase in traffic to B2C section from social media sources (measured over 1 month);
2% increase in interactions on comments
39. CONCLUSION
• Focus on the 5 trending verticals: Health,
Fitness, Fashion, Gaming, Lifestyle)
• Health and Fitness industries currently
dominate in Wearable Tech
• Focus on: branding, a clear content strategy,
generating traffic to website, and user
engagement
• Quality, relevant and shareable articles
• Make use of industry experts and influencers
40. SOCIAL SHARING CALENDAR
Share Site Post 3-5
days a week:
Mon-Fri
(for B2B audience)
between 4-6pm
Wed-Sun
(for B2C audience)
between 12-6pm
Share Site Posts
Twice a Week:
Thurs-Fri
between 1-3pm
Share Posts 2-3 Times
a Week:
Tue-Thurs
between 10-11am for
Tuesdays
between 5-6pm for
Wed-Thurs
Post videos/photos
once a week:
Mondays
between 4-8pm
(off-hours works best)
43. Information Included in Report
1. Key Influencers on Twitter.
2. Companies that drive conversation about wearable tech on Twitter.
3. Social media channel comparison of the top seven competitors.
4. Academic Contacts.
5. Emerging Companies by Industries.
6. Websites for sources of news.
7. Brand Resonance Pyramid.
8. LinkedIn Target Audience.
9. List of emerging companies in wearable tech by different industries.
10. Detailed competitor analysis table.
11. Competitive positioning of WearableFOMO’s competitors, mapped
according to niche/broad, B2B/B2C focus.
12. Websites which should be monitored to generate content in the news
section.
13. Searcher intent blueprint.
14. Examples of ads for targeting C-level Executives.
