Successful Fundraising in a RecessionSupporting your cause when most giving is going downMarc A. Pitman, FundraisingCoach.com

The bad news seems to keep on comingThe bad news seems to keep on coming

And the media needs to fill timeAnd the media needs to fill time

StressStress is increasing for all of us – for donors AND fundraisers!

Keep proper hygieneBut with proper hygiene—mental and physical—will save the day

We can succeed But we can proceed with confidence and see our missions funded!

The Present ConditionBeen in “recession” for almost a year and a half now.

No news is stil news, aer we out, are we notPundits have lots of fodder to sell issues of magazines.

After a free fall, stocks feel like they are on a roller coasterHuge DNA picture strandLots of things are connected, in tandem

Odd characteristics of this recessionCaMore people across, degreesMen and womenEven fundraisers are getting fired!mpfire picture with people talking

Media has LOTS of space to fill24 hours a day, 7 days a week. Print, radio, tv, online100’s of channels1000’s of magazines and radio stationsMillions of blogs, and tweets, and podcasts

This situation is really tough For businesses and small businesses: Employment IS helping our community. Ask anyone that’s lost employers.Assets aren’t equal to cash flowNO ROOM FOR ENTITLEMENT! It’s ugly

Media, businesses, even our friends getting impacted—This stuff is catchy. ANYTHING we’re exposed to THAT much would be catchy!!Effects on Giving?Annual funds are seeing more gifts but smaller ones – people really do help others in needSolicitations are taking longer – 30-40% more activities to yield same resultsMajor gifts & sponsorships less “sure” – wait and see approach (retirements have shrunk)Lead gifts still coming inThis stuff is catchy.A trip to the grocery store

Because you had a bad day, I should suffer?Remember Fiddler on the Roog?

Homelessness is on the rise

More and more people are hungry—not not just here, but around the GLOBE.Our mission is as needed as ever!WE MUST BE OUT THERE RAISING FUNDS FOR OUR CAUSES!

Let’s get fundraising!

THE BASICS ARE EXTREME!

Get R.E.A.L.!

RESEARCH

Organizational Google ProfileGoogle allows you free advertising:Edit your profileUpload photos, logos, times, tons of informationTricking out your orgs Google profile helps your donors find you (even if YOU don’t Google things, you donors DO!)

Personal Google Profile

ENGAGEENGAGENow’s the time!Have you noticed: 30-60 minute appointments now taking 90-120! People seem to have lots more time.Show donors that you really do value the relationship – Engaging is 2-way, it’s dating

Free publicity

Your words or theirs

These are words they’re interested in!

Social media

ASK

Even on a post-it note

Not asking is not an optionThere’s nothing compassionate about not asking!

Enage about cuts Ask them how they’re dealing with the recession

LOVEThe final step in REAL: LoveHow many times are you supposed to say “thank you” between asks? SEVENFlexible with pledge payments: be proactive- even if donors don’t take you up on this, they’ll be grateful.All the things FP “Dust Picture” – to all last year’s sponsors, advertisers, & ticket purchasers AND – to all in any previous yearMessage: We’re investing your gift right now

Communicate with your top 100Top 100 gives 84% of moneyOne page AnecdotesMonthlyFrom CEO

The bad news probably will keep on coming!

And we’ll keep hearing about it

It will be stressful

Keep up the hygiene!

We can proceed with confidence!

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