Quadraincorpp is a leading innovation on Web design & development and Internet marketing company located in Bangalore, India. We are providing an excellent work deliver to the client.
2. QuadraIncorp
What is a Search Engine?
How Do Search Engines Work?
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Ranking factors
Basic tips for optimization
http://www.quadraincorp.com
3. What is a Search Engine?
Definition: An internet-based tool that searches an index of documents for a particular
term, phrase or text specified by the user. Commonly used to refer to large web-based
search engines that search through billions of pages on the internet.
Different than a Directory
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to relevance
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than competitors
http://www.quadraincorp.com
4. How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by
following hyperlinks from websites already in their database.
Search engines indexes the content (text, code) in these documents by adding it to their
databases and then periodically updates this content.
Search engines search their own databases when a user enters in a search to find related
documents (not searching web pages in real-time).
Search engines rank the resulting documents using an algorithm (mathematical formula) by
assigning various weights and ranking factors.
http://www.quadraincorp.com
6. Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top 10)
Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
http://www.quadraincorp.com
7. What is a SEO Algorithm?
http://www.quadraincorp.com
8. Ranking factors
On-Page Factors (Code & Content)
Off-Page Factors
Title tags <title> #3
Link Popularity (“votes” for your site) – adds credibility #2
Header tags <h1> #5
Anchor text #1
ALT image tags #4
Content, Content, Content (Body text) <body> #1
Hyperlink text #6
Keyword frequency & density #2
http://www.quadraincorp.com
9. Feel Free Contact Us
Headquarters:
Sittappa building ,
10th cross ,central main road ,
Ramamurthy nagar ,
Bangalore,16
Website: http://www.quadraincorp.com
Mobile: 91-9591505948
Phone: +91-80-42005771
www.metasenseusa.com
10. Feel Free Contact Us
Headquarters:
Sittappa building ,
10th cross ,central main road ,
Ramamurthy nagar ,
Bangalore,16
Website: http://www.quadraincorp.com
Mobile: 91-9591505948
Phone: +91-80-42005771
www.metasenseusa.com