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© 2012 Digital Generation Inc. All rights reserved.
BlueTooth
                                             2-way Audio
                                             Comms     Visual
                                                        WiFi
                                                         NFC

                                                          ?
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
Client-Side Solution                                   >10 Secs



                                                      Spot ID = Ad ID




© 2012 Digital Generation Inc. All rights reserved.
Server-Side Solution                                      <2 Secs



                                                      Spot ID = Ad ID




© 2012 Digital Generation Inc. All rights reserved.
115k
                                                      17+% WATCHED FULL 4 MIN VIDEO

                                                          2.34% CTR



© 2012 Digital Generation Inc. All rights reserved.
next?


© 2012 Digital Generation Inc. All rights reserved.
=mc2
         E
 consumer = clicks




© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
design vs
                                             desire
© 2012 Digital Generation Inc. All rights reserved.
coming
 home
© 2012 Digital Generation Inc. All rights reserved.
convenience
                                                       at the
                                                                center


© 2012 Digital Generation Inc. All rights reserved.
comfortable
  consumer
© 2012 Digital Generation Inc. All rights reserved.
cold concepts




© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
warm & inviting




© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
connected
         internet of things

                                                         >
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
technology
                     is but a twinkle in the eye




© 2012 Digital Generation Inc. All rights reserved.
eted + Relevant
            Targ




                                                      Personalized


© 2012 Digital Generation Inc. All rights reserved.
FUNCTION
                                     FORM
© 2012 Digital Generation Inc. All rights reserved.
© 2012 Digital Generation Inc. All rights reserved.
moving on up
© 2012 Digital Generation Inc. All rights reserved.
convergence



                                                      w    ev
                                                         at er
                                                       h v    er
                                                           ne
                                                        he er
                                                      w ev
                                                      w h er
© 2012 Digital Generation Inc. All rights reserved.
focus
                     on
                                       data
© 2012 Digital Generation Inc. All rights reserved.
chart a course to

                                                      future
                                                      the




© 2012 Digital Generation Inc. All rights reserved.
tech in
                                                      harmony



© 2012 Digital Generation Inc. All rights reserved.
convergence, data &
         the role of technology


© 2012 Digital Generation Inc. All rights reserved.

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Inspire 2012 - Lollapalooza