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Mis tue sponsored lunch adobe

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Mis tue sponsored lunch adobe

  1. 1. Adobe & Digital Marketing: Mobile experiences that drive business success Ray Pun | Senior Manager, Product Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 0
  2. 2. Digital Self: Ray and mobile© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
  3. 3. Agenda  Adobe and Digital Marketing  Adobe and Mobile  Case Study: GM© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  4. 4. Changing the world through digital experiences© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  5. 5. We help customers create, publish, promote and monetize their content – anywhere© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  6. 6. We help customers optimize their digital marketing and advertising investments© 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  7. 7. Adobe & Mobile OPTIMIZE Mobile Sites Mobile Apps Mobile Tactics QR Codes CREATE SMS MANAGE Display and Search Ads ANALYZE© 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  8. 8. GM and Adobe Digital Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  9. 9. © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  10. 10. Cadillac.com Visits by Device Type Current Usage Annual Growth +70% +76% iPad Visits 6% Mobile Visits 21% Desktop Visits 73% +3% Desktop Mobile Tablet© 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  11. 11. WORLD Platform for GM© 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  12. 12. Look, Tone, Feel: Before AdobeChevrolet China Chevrolet Singapore Chevrolet US Chevrolet UK Chevrolet South KoreaChevrolet Canada Chevrolet Egypt Chevrolet Peru Chevrolet Russia Chevrolet Mongolia© 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  13. 13. Consistent Look, Tone, Feel: After Partnering with Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved. 12
  14. 14. Seamless digital experience across multiple devices Right Message, Right Time, Right Place© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  15. 15. GM’s Solution: Adobe Digital Marketing Suite Content + Data + Optimization© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  16. 16. First Rolling-Out: North American Vehicle Brands (GMC, Buick)© 2012 Adobe Systems Incorporated. All Rights Reserved. 15 15
  17. 17. Smartphones and Mobile Website for Cadillac.com© 2012 Adobe Systems Incorporated. All Rights Reserved. 16
  18. 18. Tablet Experience: Optimize Cadillac.com Website for Touch© 2012 Adobe Systems Incorporated. All Rights Reserved. 17
  19. 19. Mobile Metrics: Upper Funnel Engagement Features and Specifications increased Gallery views 700% increased Model Overview views increased 400% 16%© 2012 Adobe Systems Incorporated. All Rights Reserved. 18
  20. 20. Mobile Metrics: Lower-Funnel Shopping Activities Completed Dealer Locate increased Views of Offers page increased 267% 650%© 2012 Adobe Systems Incorporated. All Rights Reserved. 19
  21. 21. Adobe & Mobile OPTIMIZE Mobile Sites Mobile Apps Mobile Tactics QR Codes CREATE SMS MANAGE Display and Search Ads ANALYZE© 2012 Adobe Systems Incorporated. All Rights Reserved. 20
  22. 22. We Help You Make Money! ADOBE Greater revenue Increased efficiency Loyal customers© 2012 Adobe Systems Incorporated. All Rights Reserved.
  23. 23. Ray Pun raypun@adobe.com For more info: http://www.adobe.com/solutions/digital-marketing.html© 2012 Adobe Systems Incorporated. All Rights Reserved.
  24. 24. © 2012 Adobe Systems Incorporated. All Rights Reserved.
  25. 25. Dynamic R - 255 R – 251 R - 255 R - 193 R-0 R - 131 G-0 G - 176 G - 221 G - 216 G - 164 G - 72 B-0 B - 52 B-0 B - 47 B - 228 B - 181 Neutral R - 218 R - 172 R - 107 R - 228 R - 192 R - 136 G - 221 G - 179 G - 115 G - 223 G - 181 G - 120 B– B - 185 B - 123 B - 217 B - 169 B - 104 224© 2012 Adobe Systems Incorporated. All Rights Reserved. 24

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