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Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video

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Adobe VP, Monetization Jeremy Helfand presentation titled "5 Reasons to Be Bullish on Digital Video." Presented at the VideoNuze 2012 Online Video Advertising Summit, June 19, 2012, NYC.

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Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video

  1. 1. 5 Reasons to Be Bullish on Digital Video Jeremy Helfand, VP Monetization, former Auditude CEO© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  2. 2. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  3. 3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  4. 4. 5 Reasons to Be Bullish on Digital Video© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  5. 5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  6. 6.  Devices to outpace # of HHs with TVs  Over 75% of adults will watch video online monthly  Professional content consumption now growing at 3x UGC© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  7. 7. The Challenges for Digital Video are Known and Evident© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  8. 8. The Challenges for Digital Video are Known and Evident 5:1: The ratio of mobile programmers to desktop programmers for digital video, as disclosed by a Top 3 media company in the U.S.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  9. 9. Monetization Possibilities are Evident, and Evolving© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  10. 10. Monetization Possibilities are Evident, and Evolvingeo %eo %line © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  11. 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  12. 12. 93%: Current Rate of Adobe Pass Penetration Among Major Operators© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  13. 13. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  14. 14. US Consumers’ Aided Recall of a Video Ad, by Completion Rates by Spot Position, Platform Sept. 2011 January – July, 2011 TV only 50% TV, PC, phone and tablet 74% 0% 20% 40% 60% 80% Source: Nielson, “Cross-Platform Ad Effectiveness Study” Source: Adobe Auditude, “2012 Adobe Digital Video Advertising Report”© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  15. 15. 5 Reasons to Be Bullish on Digital Video The Challenges for Digital Video Monetization Possibilities are are Known and Evident Evident, and Evolving Advertising Follows Engaged audiences – and Digital Video Engages© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  16. 16. Primetime Helps Media Companies Monetize More Effectively Adobe Media Server Media SDKs NG L ISHI PU B ATIO ETIZ N MON Adobe SiteCatalyst Pass AudienceManager Test + Target© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  17. 17. Adobe & Digital Video: Partnering with Media Companies to Drive Digital Transformation© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  18. 18. Thank You Jeremy Helfand | jhelfand@adobe.com© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  19. 19. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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