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Social Media Marketing for Event Planners

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Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered …

Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.

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  • 1. social media done with purpose mana ionescu, lightspandigital.com mana@lightspandigital.com @manamica
  • 2. What’s YourRoutine? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 3. The Problem 73% of planners say social media is important for their events* YET only 53% of event organizers said social media increased the familiarity of their events***AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 4. The WHY Studies show* most focus goes to creative tools and channels not on process (getting bang for the buck) or strategySTRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 5. The Truth MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 6. The ChallengePrepareOut-Teach (or outrun)TargetExecuteEvaluate MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 7. The Warm-upPick your channelsSearch your targetsFind your focusRally the troops MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 8. The HashtagShortMemorableEasy to type on mobileTimelessInclude it in EVERYTHING MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 9. Your Lighthouse Goal ChannelFind and invite salesexecutives in the LinkedIn, Twitter, Google+advertising space Increase event Twitter, Blog, YouTube, local awareness within a event sites/directories specific community MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 10. Find Your Targets:Google+ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 11. Find Your Targets:Twitter MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 12. Find Your Targets:LinkedIn MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 13. Get Lists and ListedGoogle+ EventsPlancastEventbriteMeetUpEventotList.ly MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 14. Other Lists to BuildSpeakersSponsorsBloggers and MediaAttendeesBlogs/RSS Feeds MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 15. The Core Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 16. Focus: YourAttention MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 17. Focus: Your PitchWhy should I attend your event?Why should I listen to you?Why should I help you?Why should I cover your event?Why, why, why? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 18. Focus: Small Bites,Big ImpactBig Impact MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 19. Focus: YourNarrativePhotosInteraction - It’s About People MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 20. Crowdsource YourSpeakersCall for speakersPopular voting period = big crowd pull MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 21. Social All AroundGive bloggers press passesHave presenters with good social pullOrganize weekly twitter chats leading up to theevent, co-hosted by social influencersDrive the social conversation, don’t wait for it tomagically happen MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 22. Endurance Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 23. The Daily SocialMedia Workouts(tm) MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 24. Validate+State+Ask20% promotion80% monitor and engage in conversationAskFollow upFollow upFollow up MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 25. Ask for HelpAnd Help OutAnd Help OutMake it easy for people to help you MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 26. At the EventHave designated “tweeps”Make sure they can tweet...Encourage all to tweet, snap, share MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 27. Tell the StoryStorifyBlogPhotos MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 28. Trends to Watch ForCrowdsourced eventsFacebook is testing “Buy Tickets” option MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  • 29. Tweet me your answer@manamica#mpitechcon MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon