social media done with              purpose  mana ionescu, lightspandigital.com         mana@lightspandigital.com         ...
What’s YourRoutine?  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Problem           73% of planners say social media is important for           their events*    YET           only 53% ...
The WHY   Studies show* most focus goes to creative tools   and channels not on process (getting bang for the   buck) or s...
The Truth  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The ChallengePrepareOut-Teach (or outrun)TargetExecuteEvaluate   MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Warm-upPick your channelsSearch your targetsFind your focusRally the troops      MANA IONESCU, @manamica LIGHTSPANDIGI...
The HashtagShortMemorableEasy to type on mobileTimelessInclude it in EVERYTHING        MANA IONESCU, @manamica LIGHTSPANDI...
Your Lighthouse         Goal                             ChannelFind and invite salesexecutives in the             LinkedI...
Find Your Targets:Google+   MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Find Your Targets:Twitter  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Find Your Targets:LinkedIn  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Get Lists and ListedGoogle+ EventsPlancastEventbriteMeetUpEventotList.ly          MANA IONESCU, @manamica LIGHTSPANDIGITAL...
Other Lists to BuildSpeakersSponsorsBloggers and MediaAttendeesBlogs/RSS Feeds     MANA IONESCU, @manamica LIGHTSPANDIGITA...
The Core Training  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: YourAttention  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: Your PitchWhy should I attend your event?Why should I listen to you?Why should I help you?Why should I cover your e...
Focus: Small Bites,Big ImpactBig Impact  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Focus: YourNarrativePhotosInteraction - It’s About People      MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Crowdsource YourSpeakersCall for speakersPopular voting period = big crowd pull      MANA IONESCU, @manamica LIGHTSPANDIGI...
Social All AroundGive bloggers press passesHave presenters with good social pullOrganize weekly twitter chats leading up t...
Endurance Training  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
The Daily SocialMedia Workouts(tm)  MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Validate+State+Ask20% promotion80% monitor and engage in conversationAskFollow upFollow upFollow up      MANA IONESCU, @ma...
Ask for HelpAnd Help OutAnd Help OutMake it easy for people to help you    MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #m...
At the EventHave designated “tweeps”Make sure they can tweet...Encourage all to tweet, snap, share   MANA IONESCU, @manami...
Tell the StoryStorifyBlogPhotos    MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
Trends to Watch ForCrowdsourced eventsFacebook is testing “Buy Tickets” option   MANA IONESCU, @manamica LIGHTSPANDIGITAL....
Tweet me your answer@manamica#mpitechcon        MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
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Social Media Marketing for Event Planners

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Here is your social media bootcamp! Practical tips to get in tip top social media shape. Ideal for social media marketers and promoters in the event planning industry, this presentation was delivered at #MPITechCon in Chicago, Feb 19, 2013.

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Transcript of "Social Media Marketing for Event Planners"

  1. 1. social media done with purpose mana ionescu, lightspandigital.com mana@lightspandigital.com @manamica
  2. 2. What’s YourRoutine? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  3. 3. The Problem 73% of planners say social media is important for their events* YET only 53% of event organizers said social media increased the familiarity of their events***AMIANDO 2012 SOCIAL MEDIA & EVENTS REPORT: http://blog.amiando.com/2012-07-25/social-media-events-report-2012-how-does-the-event-industry-use-social-networks/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  4. 4. The WHY Studies show* most focus goes to creative tools and channels not on process (getting bang for the buck) or strategySTRATA SURVEY, NOV 29, 2012: http://www.gotostrata.com/news-article/strata_survey_finds_91.9_of_ad_agencies_using_social/ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  5. 5. The Truth MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  6. 6. The ChallengePrepareOut-Teach (or outrun)TargetExecuteEvaluate MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  7. 7. The Warm-upPick your channelsSearch your targetsFind your focusRally the troops MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  8. 8. The HashtagShortMemorableEasy to type on mobileTimelessInclude it in EVERYTHING MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  9. 9. Your Lighthouse Goal ChannelFind and invite salesexecutives in the LinkedIn, Twitter, Google+advertising space Increase event Twitter, Blog, YouTube, local awareness within a event sites/directories specific community MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  10. 10. Find Your Targets:Google+ MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  11. 11. Find Your Targets:Twitter MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  12. 12. Find Your Targets:LinkedIn MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  13. 13. Get Lists and ListedGoogle+ EventsPlancastEventbriteMeetUpEventotList.ly MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  14. 14. Other Lists to BuildSpeakersSponsorsBloggers and MediaAttendeesBlogs/RSS Feeds MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  15. 15. The Core Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  16. 16. Focus: YourAttention MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  17. 17. Focus: Your PitchWhy should I attend your event?Why should I listen to you?Why should I help you?Why should I cover your event?Why, why, why? MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  18. 18. Focus: Small Bites,Big ImpactBig Impact MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  19. 19. Focus: YourNarrativePhotosInteraction - It’s About People MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  20. 20. Crowdsource YourSpeakersCall for speakersPopular voting period = big crowd pull MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  21. 21. Social All AroundGive bloggers press passesHave presenters with good social pullOrganize weekly twitter chats leading up to theevent, co-hosted by social influencersDrive the social conversation, don’t wait for it tomagically happen MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  22. 22. Endurance Training MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  23. 23. The Daily SocialMedia Workouts(tm) MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  24. 24. Validate+State+Ask20% promotion80% monitor and engage in conversationAskFollow upFollow upFollow up MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  25. 25. Ask for HelpAnd Help OutAnd Help OutMake it easy for people to help you MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  26. 26. At the EventHave designated “tweeps”Make sure they can tweet...Encourage all to tweet, snap, share MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  27. 27. Tell the StoryStorifyBlogPhotos MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  28. 28. Trends to Watch ForCrowdsourced eventsFacebook is testing “Buy Tickets” option MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon
  29. 29. Tweet me your answer@manamica#mpitechcon MANA IONESCU, @manamica LIGHTSPANDIGITAL.COM #mpitechcon

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