Define your Target Audience• Who are you selling to?• Where do they congregate? Online? Offline?• Where do they spend time?
Learn to speak metric• CPA• Customer LTV• Net margin
Paid Versus Viral model• Decide early on how you’re going to get noticed and grow• It’s okay to pay• Going viral is hard• Usually know within the first few hours• Color = $40 million failure in 45 minutes
An ongoing experiment• Never stop testing• Platforms• Media• Paid Vs Earned Vs Owned mix• Ads - copy, imagery, content• Targeting• Budgets/bids
“Adapt what isuseful, reject whatis useless, and addwhat is specificallyyour own.”- Bruce Lee "Adapt what is useful, reject what is useless, and add what is specifically your own.”