2. INTRODUCTION
A billboard (also called a "hoarding" in the UK and many other
parts of the world) is a large outdoor advertising structure typically
found in high traffic areas such as alongside busy roads.
Billboards present large advertisements to passing pedestrians
and drivers.
Typically showing large, witty slogans, and distinctive visuals,
billboards are highly visible in the top designated market areas.
Bulletins are the largest, most impactful standard-size billboards.
Located primarily on major highways, expressways or principal
arterials, they command high-density consumer exposure (mostly
to vehicular traffic).
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3. Bulletins afford greatest visibility due not only to their
size, but because they allow creative "customizing"
through extensions and embellishments.
Posters are the other common form of billboard
advertising, located chiefly in commercial and industrial
areas on primary and secondary arterial roads.
Posters are a smaller format than bulletins and are
viewed principally by residents and commuter traffic,
with some pedestrian exposure.
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4. TYPES OF BILLBOARDS
DIGITAL BILLBOARDS
A digital billboard is a billboard that is created from computer
programs and software.
Digital billboards can be designed to display running text,
display several different displays from the same company, and
even exist to provide several companies a certain slot of time
during the day.
Because of the versatility and increased potential revenue for
these signs, they are likely to become the standard for the
future.
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5. INFLATABLE BILLBOARDS
• An inflatable billboard is an inflatable framework with an
attached banner ad. Most of them famously appear near
sports events or exhibitions. Inflatable billboards can be
installed nearly everywhere standing free. They are
secured with counter weights and tensioning ropes.
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6. VISUAL & ENVIRONMENTAL CONCERNS
• Billboards on highways cause excessive clearing of trees and
intrude on the surrounding landscape.
• With billboards' bright colors, lights and large fonts making it
difficult to focus on anything else, making them a form of
VISUAL POLLUTION.
• Billboards and advertising in general contribute negatively to
the mental climate of a culture by promoting products as
providing feelings of completeness, wellness and popularity to
motivate purchase.
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7. ROAD SAFETY CONCERNS
• Billboards cause driver distractions which
leads to accidents.
• Drivers may fixate on a billboard which
unexpectedly appear in a monotonous
landscape, and drive straight into it.
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8. BENEFITS
• Billboards present large advertisements to passing
pedestrians .
• It is possible that advertising signs in rural areas
reduce driver boredom, which many believe is a
contribution to highway safety.
• Surveys of drivers and road users show that the
lighting provided by billboards provide security and
visibility to many motorists.
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