Cna yuo raed tihs? Olny 55 plepoe out of 100 can.
i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was
rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig
to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in
waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is
taht the frsit and lsat ltteer be in the rghit pclae. The rset can be
a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is
bcuseae the huamn mnid deos not raed ervey lteter by istlef, but
the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot
slpeling was ipmorantt!
Kelley’s Model of Attribution
Example of Organizational
Behavior (poor performance of
Types of information /
Co-workers are also performing poorly on this task.
The associate dose not do well on this task during only
one time period
The associate does well on other tasks, but not this one.
Co-workers are performing very well on this task.
The associate does not do well on this task at any one
The associate does poorly on other task as well as this
Questions for Discussion
Discuss how differences in the experiences of students and professors might
affect their perceptions of students’ written work and class comments.
Discuss the occupational stereotypes that you hold of computer
programmers, clerks, mini wagon drivers, waiters, bankers. How do you think
these stereotypes have developed? Has an occupational stereotype ever caused
you to commit a socially embarrassing error when meeting someone for the first
Suppose an employee does a particularly poor job on an assigned project. Discuss
the attribution process that this person’s manager will use to form judgments
about this poor performance. Be sure to discuss how the manager will use
consistency, consensus, and distinctiveness cues.
Questions for Discussion
4. What kind of things people might do to be able to enhance the impressions they
leave on others in organizations?
5. Describe an organizational situation in which it would be important to judge
whether someone’s behavior stems primarily from internal or external causes.
6. How do stereotypes influence the way we judge others in organizations? How
may stereotypical judgments be overcome?
7. Differentiate Sensation and Perception. Explain how does Halo Effect impact our
8. Define perception. Explain the various factors that affect perception.
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