1. Hotel’s Group Digital IQ
Maëva Dupont MBA 2A

2. Digital IQ touchpoints

6. W hotels
• Interactive, entertaining, design, attractive
website
• Promoting events
•Concierge service
•Mobile app
•Playlist of the W music
•Best rate program

7. Four seasons
•Static
•No innovation
•Classic
•Less interactivity than its competitors
•Consequence: lack of communication

8. Any Screen, Any time
• You can choose your mobile app, according to
your mobile (brand, size of the screen, ipad,
iphone, smartphone…)

9. 'more than a booking engine - brands as
travel experts'
• Social interactivity, create loyalty, same community
• Clients are more able to choose a hotel that suits their
habits, way of living and interests
• That’s why today those booking engine are multitasks !

10. 'more than a booking engine - brands as
travel experts'
• Social interactivity, create loyalty, same community
• Clients are more able to choose a hotel that suits their
habits, way of living and interests
• That’s why today those booking engine are multitasks !