E-brochures

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Presentation by Paul de Waal of SMARTGUIDES at the E-Tourism Africa Summit 2010

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  • Not standalone but a product that can be Integrated into tourism products.
    Provide them with
    Interactive platform
    Quality content
    Can customise/ personalise and integrate into website
    The tourism business can focus on their core business and rest assured that SG will continue to improve the map – expensive and evolving
  • *
  • Ability to zoom in and find out more
    AS YOU CAN SEE
  • Ability to zoom in and find out more
    AS YOU CAN SEE
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  • Icons highlight main destinations
    Recommendations change
    Guides
    Search
  • Icons highlight main destinations
    Recommendations change
    Guides
    Search
  • Multiple Links
  • We have done the hard work to develop and populate this map but to take it to the next level and to represent Africa better I need assistance from the industry. What you see we have built with very little help – with a bit of help we could map regions very quickly.
  • We have done the hard work to develop and populate this map but to take it to the next level and to represent Africa better I need assistance from the industry. What you see we have built with very little help – with a bit of help we could map regions very quickly.
  • It is an honor to be invited
    - dynamic people and Companies pushing the boundary of technology to promote the continent
    - Hopefully this presentation is useful to you, provide you with some insight as to what you can do with maps and assist you in approving your e-Marketing
  • E-brochures

    1. 1. eMarketing & the eBrochure 13 & 14 October 2010 Inspirational Places Mini Indaba
    2. 2. Computer Age We live in the age of the computer • No longer the age of the printed brochure • Online marketing • Rise of direct marketing • Social media • Online Travel Agents This is where everybody is telling you to invest And they are right, you should be
    3. 3. Travel Agent But the agent is still alive The ‘pipeline’ still provides the majority of business from overseas into the top end of the Southern African travel market
    4. 4. The Pipeline Client Travel Agent Tour Operator Product
    5. 5. The Problems The Economy Change Marketing Focus Competition
    6. 6. The Economy Sadly there is not much that SmartGuide can do on its own to fix the global economy. But we believe that by changing the way we market we can significantly increase Africa’s share of the world travel market. The whole of Africa constitutes only 4% of this $8 Trillion market.
    7. 7. Direct Marketing The trick to the ever growing monster of direct marketing is CONTENT Africa suffers from a lack of quality content on the internet What is it that this lack of information, especially the lack of accessible rich media, does: • Difficult to visualise and plan your holiday in Africa • Lets other continents get ahead of us • Leaves us with the stigma of the “dark continent”
    8. 8. The “Dark Continent” This does not just apply to direct marketing What about the Pipeline?
    9. 9. Competition So where have we marketed Africa and our products to? We have marketed them to the Tour Operators We are now marketing them directly to the Clients We have never marketed them to the Travel Agents And it is the Travel Agents who are the face of the Pipeline
    10. 10. Geo-locate Input (Create & Aggregate) SmartGuide Approach Distribution Text and Audio Images Tourism Organisations (National, Regional, Local) Map Tour Operators Tourism Products (Accommodation, Activities, etc) Hotel Groups Marketing GroupsVirtual Tours (360 pictures) Videos User Generated (You Tube, Flickr and Reviews) Travel Agents Providing a powerful platform that the industry can use to promote Africa
    11. 11. The Power of Mapping
    12. 12. e-Mapping The latest interactive mapping technology has the power to: • Support rich media • Shed light onto the “unknown” • Be an extremely powerful marketing platform
    13. 13. e-Mapping Why is this? • Geo located information says a whole lot more • Geo located information is more relevant • Easy and logical to search and access information • Maps provide a spatial understanding in a glace • Maps are synonymous with travel and travel planning • Interactive
    14. 14. Africa on the Map Cape Town 15 000
    15. 15. Resort Layout vs Interactive Map Which one represents and sells the product better ?
    16. 16. The SmartGuide Solution
    17. 17. Zoom In – The Cape
    18. 18. Geo-Located Guides Geo-located – relevant Easy to create / customise
    19. 19. Each Icon Carries Content Images Videos Audio Flickr Text 360s Zoom in
    20. 20. Zoom In
    21. 21. Tour Operator Integration Click on the Link to Map
    22. 22. Distribution of Map Websites Provides: • Destination / Location Guide • Interactive Experience • Large library of Rich Content Websites Provides: • Destination / Location Guide • Interactive Experience • Large library of Rich Content Sales Agents Assists with: • Providing information • Education • Empowering them to Sell • A sales tool Sales Agents Assists with: • Providing information • Education • Empowering them to Sell • A sales tool Social Media Used in: • Blogs • Twitter • Facebook Social Media Used in: • Blogs • Twitter • Facebook Email Uses: • Insert in all correspondence • Include in Signature • Attach to Quote Email Uses: • Insert in all correspondence • Include in Signature • Attach to Quote THE MAP VIRTUAL ITINERARY
    23. 23. Revolutionising the way travel itineraries are presented The Virtual Itinerary
    24. 24. Virtual Itinerary Interactive Virtual Itineraries • Represent an itinerary in an appealing manner • Provide a spatial understanding • Are interactive • Allow potential travellers in-depth research • Provide depth to an itinerary (Rich Media) • Provide confidence in recommendations • Provide confidence in the itinerary
    25. 25. The Virtual Itinerary Car Scheduled Flight Charter Flight
    26. 26. The Virtual Itinerary
    27. 27. The Virtual Itinerary
    28. 28. The Virtual Itinerary
    29. 29. The Virtual Itinerary
    30. 30. Standard Popup
    31. 31. eBrochure
    32. 32. eBrochure
    33. 33. What is the eBrochure An online presentation that can be used by you and more importantly others to sell your property • Not a website • Designed for presentations • No contact details • A one stop shop for all the information the pipeline wants • Instant distribution • Allows the pipeline to eMarket your property • Save on brochure spend
    34. 34. eBrochure & the Pipeline The Pipeline wants your content but it wants it on its terms The eBrochure allows Tour Operators and Travel Agents to: • Market your property • In the computer age • With all of your content and information
    35. 35. SmartGuide and the Pipeline With the free distribution of the SmartGuide Map, Virtual Itinerary and eBrochure to 1000s of Travel Agents SmartGuide will: • Improve their knowledge and therefore confidence to sell Africa • Give them the tools to let Africa compete in the computer age • Increase Africa’s share of the world travel market
    36. 36. Our Aim To provide an Online Interactive Map that the industry can use to promote and sell travel in Africa To provide a cutting edge Interactive Virtual Itinerary that the industry can use to promote and sell travel in Africa To provide content rich eBrochures that the industry can use to promote and sell travel in Africa
    37. 37. Inspirational Places The Deal As with all properties you will have the basic listing on the Map and for use in the Virtual Itineraries for free Unlike the others Inspirational Places members will receive the set up and use of the eBrochure for a year, for free With the only responsibility of providing feedback
    38. 38. Contact Details www.smartguide.co.za View the Map www.africantourismportal.com

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