Downloadable brochure giving introduction to Captive Media concept, our PTV Channels, Operation & Maintenance of the system etc.

1. What have you done lately to
Introducing the most surprising
interactive media system you have ever seen
your customers?
Captivate

2. 2
“An altogether different experience”
Yahoo News
“It’s re-writing the rule book”
London Evening Standard
“The Best of British Ingenuity”
Forbes
“Makes you wonder, ‘why didn’t I think of that?’”
Smart Planet
“The Next Great Leap In Motion Control”
Newsodrome
“Surely it has potential as an Olympic Sport”
Alan Hubbard, The Independent
“The next big leap in gaming is here”
Buzz 60

3. One day, all washrooms will look
like this … seriously
Captive Media is a world first.
Where you’d least expect it
In the image on this page, one of the
white objects is a standard porcelain urinal
bowl, as found in around 90% of public
washrooms in the UK.
The other is a revolutionary interactive
media system, with an HD screen capable
of displaying any digital media to the
person standing before it.
That person is – well – a captive audience,
who once had nothing to look at but the
wall. And the length of this ‘audience’,
according to research published in the UK,
is around 55 seconds – equivalent to two
TV advertising spots.
But that isn't the clever part.
The person watching the screen can
control what he sees on it.
Not by touching it.
But by directing his stream left or right.
So he can literally play video games!
Alpine skiing, brick-out, trivia quiz, voting;
you decide.
And in a world where people are exposed
to hundreds of messages every day, that’s
a sure way for you to surprise, delight and
– well – captivate them.
We’ve re-written the rule book on
interactive media.
Unbelievable?
Read on…

4. 4
Four years in development, Captive Media
is now available to venues in the UK, and,
from the second half of 2012,
internationally.
Simple to install to your Venue
The system does not require you to remodel
your entire washroom. As long as you have
space above your existing urinal bowls,
Captive Media’s screens are ‘retrofittable’;
meaning they require no modification to
existing plumbing or bowls. They can simply
be added – in most cases in a single
morning. It’s like hanging a flat screen TV
on the wall at home. And they’re already
compatible with 90% of urinals in the UK.
Clean lined and clean living
In operation, the units are entirely
contactless, with no physical connection to
the bowls below, using ingenious sensing
technology to detect the position of the
stream. So the user never needs to touch
anything – and has something to aim at!
Which means the units require, in the words
of our customers “minimal cleaning,
minimal hassle”.
Hear what venue owners say at
www.captive-media.co.uk/venues
Captive Media units look beautiful – so
much so that New Design Magazine
featured them as a case study. They give
any washroom a real lift – which everybody
likes – transforming the look and giving the
space a modern, high tech feel.
Extremely Rugged
They are also built to last: Industrial PC, LCD
screen and Captive Media-patented
‘stream-sensor’ technology are all packed
on board an aluminium chassis, encased
behind 6mm toughened glass and an
acrylic capped ABS casing. They are
completely water proof and humidity
resistant.
Captive Media installs the units and
provides 24 hour help desk support and
next day replacement (though it’s been
quiet so far)
Which means you can have confidence
that while you’re taking care of front of
house, Captive Media is running reliably,
day after day
Welcome to Captive Media…

5. 5
The World’s First Truly Hands-
Free Game Controller
When a user approaches,
Captive Media flips into
gaming mode, using patented
technology to detect not only
his presence … but the
direction of the stream.
Algorithms then allow the user
to do something simple, but
VERY engaging – controlling
the screen just by aiming left or
right!
Games Games Games
A starter pack of games is
already available for Captive
Media’s system, with more in
the pipeline.
• On The Piste. Speed your way
through the snowy mountains
and hit penguins on your
supercharged snowmobile.
Penguins? Up a mountain?
Hang on a minute…
• Clever Dick. How Clever is
your… trivia knowledge.
Answer 10 questions correctly
and go to the top of Miss Philips
class. Score more and you may
be asked to see her afterwards
• Artsplash. An exciting one in
development - create your
own work of art as you pee.
And best of all – email your
creation to the one you love!
Perfect for Valentines! Well if
that doesn’t make her swoon I
don’t know what will…
All games are custom-built for
our unique… user interface!
And we have learned to make
games that are100% intuitive.
Guys never read instructions
anyway.
All games last as long as you
do (about 55 seconds for a
male in the UK, in case you
were wondering).
Use your mobile to Tweet your
score
But the fun doesn’t stop there.
To enter your name on the hi-
score table – maybe become
the night’s ‘Peer of the Realm’
– you’re given a secret code.
Enter that with your
smartphone and up come the
leaderboards – for that venue
tonight, all time, or world-wide?
Tweet your score … and a link
to explain how you got it!
To see who’s currently atop the
Leaderboard, go to our
Captive Games website:
www.captivegames.co.uk
The World’s No.1
Video Game.
From top: On the Piste, Clever Dick,
Artsplash, Leaderboard, entering
scores, Local hero: “Channy”,
Cambridge peer of the Realm,
Opeenion Poll

6. 6
While a unit is not being
played it shows PTV, the
world’s first digital washroom
media channels!
Captive Media is firstly
about fun, and so is PTV
Crammed with funny,
amazing and beautiful clips
– and organised to let you
choose whatever will
appeal most to your
audience.
There are 10 channels to
choose from – something for
everyone. Except ladies?
Well, no - Captive Media
also offers screens with PTV
in the ladies washrooms - to
entertain ladies who queue!
• PTV Awesomeness –
incredible stunts
• PTV Epic Fails – failures of
epic proportions!
• PTV Eye Candy 4 Boys –
supermodels aplenty
• PTV Randomly Funny –
some of our favourite, viral
videos
• PTV Sporting Classics –
those memorable sporting
moments
• PTV Favourite Ads – our
favourite ads past and
present
• PTV Bad Signs – whoever
wrote these wants shooting
– or a job as our scriptwriter
• PTV Eye Candy 4 Girls -
What 100+ girls told us they
wanted on screen. Cute
men, mostly
• PTV Tips. Short, practical
beauty tips for girls on the
go
• PTV Gossip. Celebrity
headlines, streamed by the
magic of RSS direct to the
ladies room
• PTV Fashion. You get the
idea by now…
• PTV Loo Tube. One we’re
working on and very
excited about; a channel
which will bring social
media into the washroom.
Text, upload photos, tweet
direct to a virtual cork
board on the screen. See
your posts appear in real
time
Introducing PTV

7. As the owner of a Captive
Media system, you can
really start to engage your
audience – whether to
promote special offers, share
news or encourage people
to join in elsewhere.
Under the bonnet of the
sleek units is a powerful
digital signage system,
capable of playing any
media at any time: photos,
posters, or movies
And washrooms turns out to
have some real advantages.
Most messages try to grab
people’s attention when
they are doing something
else – going from A to B,
driving, working, reading or
waiting (& on a mobile!).
Most are ignored, while
others are seen, but detract
from the experience … or
just intrude. In the washroom
people are delighted to
have something to occupy
them (it’s one of a very few
mobile-free zones!) So, they
are around four times more
likely to remember messages
there than on a poster
elsewhere.
And of course, everybody
goes!
Captive Media will make it
easy for you to raise the
tone of your in house
messages
• Design and schedule. We’ll
do the artwork and put it
on the screens for you
• Tailor your messaging to
the time of day. Let people
know about just what’s
relevant – whether it’s
break-time, half-time,
lunch-time or home time.
Promote your own
messages
And what you want to
say on a weekday may
be different to the
weekend – it can all be
scheduled in advance.
We can even vary
content depending on
the weather!
• Get detailed
performance analysis.
Unlike any other outdoor
digital signage, Captive
Media records each
impact, giving you a
weekly count of exactly
how many people saw
your message. You can
link that data to your
own, to continually
improve your campaigns
• Watch sales grow. And
because of where and
when they’re seen, they
work! In our field trials
uptake of promoted
items rose by up to 47%.
(see case studies
brochure)

8. 8
What can Captive Media do for your
venue? Don’t ask us…ask them
Customers, London
“That is awesome… I would come back
time and time again to play that”
See full video user interviews at
www.captive-media.co.uk/venue-owners
Venue owner: Drew Weatherhead, The Exhibit
“They [the units] will bring people into the venue.
New people – people who otherwise wouldn’t
come”.
“Even though they’ll boost sales and help with
offers, we haven’t put them in for that – we’ve
put them in because they’re fun”
General Manager. Elijah Newcombe. TaBouche
“The one thing I was worried about, was the
units themselves, as I know how guys can be
with games. I honestly thought they wouldn’t
last more than a month. But they have lasted -
very well. They are minimal hassle, minimal
cleaning… they are just there, and they work.
They have exceeded my expectations”
Commercial Director, La Raza Ltd: Graham
Horner
“Corona was our number 2 selling beer, and we
put a Corona promotion on [the system] for 8
weeks, and sales went up by 200 bottles a week,
which I was not expecting. I expected a small
increase but not that amount”
Cocktail Barman: Benn Todd
“The buzz it creates is phenomenal. Even at the
bar you can hear people talking about it, quite
a lot. People come up to me and say, “so
what [score] did you get?!” It basically gives
the bar staff something to talk to the clients
about”
Customer, George, Cambridge“It’s quite a talking point in town. It wasmentioned to me, actually, which is why I camedown here and tried it for the first time. I think itcould get very very big, as it is a bit different –I’ve remembered it massively”
1. Stand Out. Create Buzz!
3. Build Loyalty, !and repeat business!
2. Drive Footfall. Boost Sales!

9. Benefit
The venues which have already installed Captive
Media, have experienced tangible business
benefits. The statistics below are from research
conducted in actual venues
Creating Buzz.
Sample: 170 interviews over 4 months. Game players can
tweet their scores. Tweets incorporate the venue’s hash
tag – heightening buzz.
Boost Sales. Drive footfall
Figures using venue’s own EPOS data for product
promoted over 8 weeks. Similar promotion resulted in 47%
sales increase for brand featured
Build Loyalty
Sample: 170 interviews over 4 months. On last
night of interviewing, one respondent in four said
they were there specifically because of the
Captive Media system
81%
16%
3%
Talkability:
97%
tell
friends
Definitely tell friends
May tell friends
Would not tell friends
9
Cost
When a user approaches, Captive Media
flips into gaming mode, using patented
technology to detect not only his presence
… but the direction of his stream. Algorithms
then allow the user to do something simple,
but VERY engaging – controlling the screen
just by aiming their stream left or right!
Games Games Games
A Starter Pack of games is already available
for Captive Media’s system, with more in the
pipeline.
• On The Piste. Speed you way through the
snowy mountains and avoid the penguins
on your supercharged snowmobile.
Penguins? Up a mountain? Hang on a
minute…
• Clever Dick.
Investment Details
500
700
900
1100
1300
1500
1700
1900
04-Jun 18-Jun 02-Jul 16-Jul 30-Jul 13-Aug 27-Aug
Unitssold
Week ending
Pre-­‐trial
avg
:
1208
units
8
week
trial
avg:
1472
units
22%
21%
47%
32%
Encouraging
Customers
to
Return
68%
likely
to
return
Definietely
Maybe
No
Cost
Units are supplied on a purchase or lease rental
basis (up to 3 years).
Rates
A monthly service fee covers software licensing,
PTV and game updates, remote monitoring &
service. Screens are warranted for 1 year,
extendable up to 3 years.
Guests have unlimited use of our web-based
score-sharing service.
Installation is simple and we will provide remote
support and online training videos. It is your
responsibility to have the units installed.
Advertising
One 10-second advertising slot is permanently
allocated for your in-house use. The others are
available for sale by Captive Media to mutually
agreed 3rd parties, with various revenue sharing
options available.
Ad slots can also be acquired for a monthly fee, if
you prefer to retain all ad revenues.
An online portal is available for you to upload
fresh content and promotions.
Options
There are many opportunities to customise the
on-screen content to suit the venue’s objectives.
Below are some examples, for which we will be
happy to provide a detailed quote :
• Dedicated, branded web page with hi-scores
• Customized & themed games
• Vouchering to reward hi-scores / loyalty
• Reporting on game usage by timeslots
• Creation of animated on-screen promotions
• Tailored PTV content
42%
37%
21%
Retain
Customers
on
Site
79%
would
stay
longer
Definitely stay longer to play
May stay longer to play
Would not stay longer to play
Element
Pricing
Lease
Rental
rate
per
week
POA
No.
of
screens
per
venue
2
Weekly
cost
per
venue
POA
No.
of
venues
1
Monthly
cost
per
venue
POA

10. Captive Media has been
covered by news organizations
in over 50 countries, from the
BBC to Forbes Magazine. And
not just for its novelty. Its
patented technology also
represents a breakthrough in
gaming and in location-based
digital media.
In the week of its launch,
Captive Media was the most
read story on the BBC News
website, and over a million
people clicked on the story.
Your customers have already
heard of our system, and, as we
hear every day, they want to
know where they can
experience it for themselves.
View global coverage of the Captive
Media story at www.captive-
media.co.uk/media-centre/world-
press-coverage/
World Famous

11. Easy to Install
and Fully Supported
 Installation is easy. As easy as
mounting a flat panel TV in your
home. Captive Media provides a
self-service survey, and works with a
professional, national IT installer of 33
years standing to ensure you get the
best possible on-site service
 Our units are made in the UK to
military grade levels of ruggedisation,
and humidity resistance. They also
have approvals for Europe (CE), North
America (FCC) and Japan (VCC).
 They require connection only to a
regular power-socket, and an
ethernet hub
 Each unit is green, consuming less
power than a light bulb
 Once installed, our service package
fully supports you. For your ads or
messaging, we format & schedule
content. For facilities, we provide
24/7 technical support and next-day
on-site repairs. And for IT & Legal – we
provide all the necessary licences.
Unit
Dimensions
• 297
(min)
336
(max)
mm
width
• 298
(min)
410
(max)
mm
height
Weight
• Approx
3.5
kg
Power
• 240VAC
35W
supply,
12v
DC
supplied
to
unit
• Power
consumpXon
30-­‐50W.
Data
ConnecXvity
• Networked
via
Cat
5
cable
connecXon
to
local
Ethernet
hub
• Bandwidth
requirements
minimal:
score
upload,
periodic
overnight
updaXng
of
media
files
Safety
• EMC
cerXfied
and
CE
marked
Humidity
Resistance
• IP
65
RuggedisaXon
• Toughened
Glass
fascia
and
white
acrylic
capped
ABS
case
work
• Designed
in
Cambridge.
Engineered
and
Manufactured
in
the
UK
11
Technical data

12. Captive Media Ltd
Hallfield House
Back Lane, Little Waltham
Chelmsford, CM3 3LX
CAPTIVE
MEDIA
www.captive-media.co.uk
enquiries@captive-media.co.uk
captive.media
@captive_media
youtube.com/user/captivevideos
Linkedin
0208 123 1543
Captive Media Ltd
Surprising. Shocking. Amazing.