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The Death
of TV
As we know it.
There are forces at work that
will make broadcast
television a thing of the past.
To see the future of the TV we
need to understand the one
obvious truth of the media in
the internet age.
Everything is
coming out of
its containers.
For example:



The Music
industry before
Steve Jobs.
Need I say more? Didn’t think so.
Kaboom!
Give us data
not matter.
The central challenge to the folks running the
traditional aspects of content businesses is
that their business models are based on
moving the containers around. No containers
means no business model. Chaos.
A Broadcast
schedule is
a container.
That’s not good is it? Nope.
A schedule for non live events in an on-
demand world is an arcane idea. No schedule
and again no business model. The PVR was
only the start.
Choice is at
the center of
my media
universe.
This is an actual picture of my living room.
W



What’s my
            Windows Media Center.


blend?      Boxee

            Xbox Live


            Google

            iTunes Store


            Safari for everything else.

            My Imagination
Crazy thing is that there is no
single revolutionary at the core
but rather a bunch of
revolutionaries who are
meeting a massive pent up
consumer demand which is
simply....
Give us access to
what we want
not what you
think we want.
Or we will continue to figure it out without your help.
The killer app for mass
adoption may simply be how
we control it.
Who would have predicted what would
happen when someone put an
accelerometer into a game controller.
It’s not rocket science. It’s
adoption of what we already
have. That’s what makes it
so compelling and
disruptive.
You want this to happen. You
want your own version of the
mash-up. You want the channel
of you. Thats what will fuel the
revolution.
Viva la
Revolution!
We will buy the best content, surf the rest,
entertain, educate and connect ourselves in
ways we have not yet imagined.
We will shift between narrative and
connective content seamlessly.
Definition: Narrative content tells a story. Connective content
make your actions part of the story.
The future of
television may very
well be built on an
AppStore model.
Who wins this is up for grabs but
it’s an awesome opportunity.
Most of the bits are already here
all it needs is a platform for us
entrepreneurs.
When we are
             here the
           traditional
           broadcast
        model is done.



This will happen faster than the traditionalist
think. Once the current economic crisis
starts to abate. The shift will be fast.
                         We are here.
Inevitable.
You don’t need the mass
market only the meaningful
market to screw up advertising
models.
Advertisers like consumers with
money. Consumers with money value
their time. It only takes 15% of the
population to shift and today’s game
is over.
As the money shifts the 30 second spot
model will finally fall and as it does all those
that depend on it shall fall with it.
Innovate now or die later - Please invent!
can’t say it any clearer.
Of course the people who really need to understand this point
will never see this presentation - they don’t even know what
slideshare is. Irony
BTW I can’t believe the impact of the PVR has been successfully ignored for so
long an effort definitely worth some sort of award...somewhere. Perhaps a
Darwin...just a thought.
The business model
which favors consumer
supported content will
emerge.
New empires will be built
and old empires will
vanish. New days will
dawn.
Join the revolution!
Marry your
TV to the
Internet.
It’s the perfect romance that is good for your brain.
It’s great news for those of us interested in
generating new wealth both figuratively and
culturally. Goodbye containers.
One last point....
How do you kill
a Dinosaur?
You don’t,
evolution does.
:-)
PS. If you liked this presentation and are a
marketer you might also like this one.




http://www.slideshare.net/Bradygilchrist/marketing-wargames
Admodo




Disruptfully yours, Brady.      BradyGilchrist
I love a blue ocean strategy.

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The Death of TV

  • 1. The Death of TV As we know it.
  • 2. There are forces at work that will make broadcast television a thing of the past.
  • 3. To see the future of the TV we need to understand the one obvious truth of the media in the internet age.
  • 4. Everything is coming out of its containers.
  • 5. For example: The Music industry before Steve Jobs. Need I say more? Didn’t think so.
  • 8. The central challenge to the folks running the traditional aspects of content businesses is that their business models are based on moving the containers around. No containers means no business model. Chaos.
  • 9. A Broadcast schedule is a container. That’s not good is it? Nope.
  • 10. A schedule for non live events in an on- demand world is an arcane idea. No schedule and again no business model. The PVR was only the start.
  • 11. Choice is at the center of my media universe. This is an actual picture of my living room.
  • 12. W What’s my Windows Media Center. blend? Boxee Xbox Live Google iTunes Store Safari for everything else. My Imagination
  • 13. Crazy thing is that there is no single revolutionary at the core but rather a bunch of revolutionaries who are meeting a massive pent up consumer demand which is simply....
  • 14. Give us access to what we want not what you think we want. Or we will continue to figure it out without your help.
  • 15. The killer app for mass adoption may simply be how we control it. Who would have predicted what would happen when someone put an accelerometer into a game controller.
  • 16. It’s not rocket science. It’s adoption of what we already have. That’s what makes it so compelling and disruptive.
  • 17.
  • 18. You want this to happen. You want your own version of the mash-up. You want the channel of you. Thats what will fuel the revolution.
  • 20. We will buy the best content, surf the rest, entertain, educate and connect ourselves in ways we have not yet imagined. We will shift between narrative and connective content seamlessly. Definition: Narrative content tells a story. Connective content make your actions part of the story.
  • 21. The future of television may very well be built on an AppStore model. Who wins this is up for grabs but it’s an awesome opportunity. Most of the bits are already here all it needs is a platform for us entrepreneurs.
  • 22. When we are here the traditional broadcast model is done. This will happen faster than the traditionalist think. Once the current economic crisis starts to abate. The shift will be fast. We are here.
  • 24. You don’t need the mass market only the meaningful market to screw up advertising models. Advertisers like consumers with money. Consumers with money value their time. It only takes 15% of the population to shift and today’s game is over.
  • 25. As the money shifts the 30 second spot model will finally fall and as it does all those that depend on it shall fall with it. Innovate now or die later - Please invent! can’t say it any clearer. Of course the people who really need to understand this point will never see this presentation - they don’t even know what slideshare is. Irony BTW I can’t believe the impact of the PVR has been successfully ignored for so long an effort definitely worth some sort of award...somewhere. Perhaps a Darwin...just a thought.
  • 26. The business model which favors consumer supported content will emerge.
  • 27. New empires will be built and old empires will vanish. New days will dawn.
  • 29. Marry your TV to the Internet. It’s the perfect romance that is good for your brain.
  • 30. It’s great news for those of us interested in generating new wealth both figuratively and culturally. Goodbye containers.
  • 32. How do you kill a Dinosaur?
  • 34. PS. If you liked this presentation and are a marketer you might also like this one. http://www.slideshare.net/Bradygilchrist/marketing-wargames
  • 35. Admodo Disruptfully yours, Brady. BradyGilchrist I love a blue ocean strategy.

Editor's Notes