The future of television is nothing short of amazing. It's time we all take control of mass media before it completely takes control of us. This is my take on what's about to pummel traditional broadcasters.
The central challenge to the
folks running the traditional aspects of content businesses is that their business models are based on moving the containers around. No containers means no business model. Chaos.
We will buy the best
content, surf the rest, entertain, educate and connect ourselves in ways we have not yet imagined. We will shift between narrative and connective content seamlessly. Deﬁnition: Narrative content tells a story. Connective content make your actions part of the story.
The future of television may
very well be built on an AppStore model. Who wins this is up for grabs but it’s an awesome opportunity. Most of the bits are already here all it needs is a platform for us entrepreneurs.
When we are here the
traditional broadcast model is done. This will happen faster than the traditionalist think. Once the current economic crisis starts to abate. The shift will be fast. We are here.
You don’t need the mass
market only the meaningful market to screw up advertising models. Advertisers like consumers with money. Consumers with money value their time. It only takes 15% of the population to shift and today’s game is over.
As the money shifts the
30 second spot model will ﬁnally fall and as it does all those that depend on it shall fall with it. Innovate now or die later - Please invent! can’t say it any clearer. Of course the people who really need to understand this point will never see this presentation - they don’t even know what slideshare is. Irony BTW I can’t believe the impact of the PVR has been successfully ignored for so long an effort deﬁnitely worth some sort of award...somewhere. Perhaps a Darwin...just a thought.