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Poster Design

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This slide stack was presented to UCSB Bren School students in a poster design workshop.

This slide stack was presented to UCSB Bren School students in a poster design workshop.

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  • you have to attract people to view your poster and disseminate as much as possible in a maximum of 3-5 minutes... you’ll probably get waaaay less than that










  • PowerPoint at least used to limit you to 56 by 56 inches, you can 2x your poster though!
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF
  • Go to the printer with the ability to change the original on-site, a PDF, a JPG, and a TIFF













  • When choosing complementary colors, fully saturated colors will offer the highest level of contrast.
  • Choose good quality images that will not pixelate when you enlarge them.
  • Choose good quality images that will not pixelate when you enlarge them.

  • Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  • Yellow text on a white background or blue text on a black background, are difficult to read due to the low level of contrast between figure and ground.
  • An occurrence known as 'simultaneous contrast' may happen when opposing colors are placed in close proximity to each other. Text may appear to vibrate, or cast a shadow. Eye strain and fatigue will result if a viewer focuses on a document displaying similar properties for an extended time period.
    Some color combinations, such as red text on a blue background, cause illusions when positioned together.
    Sensitivity to Colorblind Deficiencies. The Design of visual documents or signage without thought to the overall contrast level between figure and ground can be problematic for people with sight deficiencies. Can not distinguish between RED and GREEN. If a visual document uses color to relate important information, insure that no information is lost, or potentially misunderstood, when the color is not available.
















  • white space
  • white space


  • Online Heat Map Estimation Software


  • 3 last tips
  • 3 last tips
  • 3 last tips
  • 3 last tips
  • 3 last tips


Transcript

  • 1. Poster Design Aaron Sobel Bren School, UCSB
  • 2. If the viewer remembers only one idea about my work, what do I want that idea to be?
  • 3. If the viewer remembers only one idea about my work, what do I want that idea to be?
  • 4. artists need tools
  • 5. Photoshop/InDesign Mac/PC Most flexibility Learning Curve
  • 6. PowerPoint Mac/PC Familiarity Least Flexible
  • 7. Pages Macintosh Only User-Friendly Polished
  • 8. Bren Sez:
  • 9. Bren Sez: Poster Size Limitations
  • 10. Bren Sez: Poster Size Limitations Due March 19th
  • 11. 4’x3’
  • 12. 4’x3’
  • 13. 4’x6’ 4’x3’
  • 14. 4’x6’ 4’x3’
  • 15. Demo
  • 16. Demo Page Setup
  • 17. Compromise of Quality and Size
  • 18. Compromise of Quality and Size High Quality, Huge File
  • 19. Compromise of Quality and Size Compatible High Quality, Huge File
  • 20. FONT CHOICE
  • 21. Gill Sans Times New Roman FONT CHOICE Courier New Helvetica Neue
  • 22. dafont.com fontsquirrel.com
  • 23. FONT SIZE FONT SIZE FONT SIZE FONT SIZE
  • 24. Complementary Analogous
  • 25. friends don’t let friends pixelate
  • 26. Red: Passion, Love, Anger Orange: Energy, Happiness, Vitality Yellow: Happiness, Hope, Deceit Green: New Beginnings, Abundance, Nature Blue: Calm, Responsible, Sadness Purple: Creativity, Royalty, Wealth Black: Mystery, Elegance, Evil Gray: Moody, Conservative, Formality White: Purity, Cleanliness,Virtue Brown: Nature, Wholesomeness, Dependability Tan or Beige: Conservative, Piety, Dull Cream or Ivory: Calm, Elegant, Purity
  • 27. yellow blue
  • 28. simultaneous contrast
  • 29. Use Your Photos
  • 30. Use Your Photos Consider a Theme (think simple™)
  • 31. Images are absorbed easier than text -- Architecture 2030: http://www.architecture2030.org
  • 32. -- Architecture 2030: http://www.architecture2030.org
  • 33. -- Yes! A Journal of Positive Future, Summer 2006, p. 39
  • 34. Draw the viewer’s -- Presentation Zen http://www.presentationzen.com
  • 35. Draw the viewer’s attention -- Presentation Zen http://www.presentationzen.com
  • 36. -- Presentation Zen http://www.presentationzen.com
  • 37. -- Presentation Zen http://www.presentationzen.com
  • 38. -- Presentation Zen http://www.presentationzen.com
  • 39. why is this better? -- Presentation Zen http://www.presentationzen.com
  • 40. create white space
  • 41. Ostriches are scary looking!
  • 42. Ostriches are scary looking!
  • 43. know your hot spots
  • 44. Hot spots draw the eyes -- Crazy Egg: Heat Maps http://crazyegg.com/
  • 45. Demo feng-gui.com
  • 46. Demo Heat Map Estimation software feng-gui.com
  • 47. use more tools
  • 48. Visio Windows microsoft.com OmniGraffle Macintosh omnigroup.com Kivio Mac • Win • Linux koffice.org/kivio/
  • 49. Sketch Your Poster
  • 50. Sketch Your Poster Spell Check
  • 51. Sketch Your Poster Spell Check Print a Color Proof
  • 52. tools www.feng-gui.com software www.koffice.org/kivio/ www.apple.com/iwork www.microsoft.com/visio www.omnigroup.com/omnigraffle white space www.logoorange.com/white-space.php colors http://www.smashingmagazine.com/2010/01/28/color-theory-for- designers-part-1-the-meaning-of-color/