by MediaCom, 00.00.0000What is social media at all?   If photo is taken from the MediaCom image bank, enter photo credits ...
„Social Media is like a „teen sex‟.Everybody wants to do it. Nobody knows how.When it‟s finally done there‟s a surprise it...
Officially, though, social media is not              like „teen sex‟.
It‟s also a fancyway to describethe zillions ofconversationspeople arehaving online24/7.
Presentation Title Here                   by MediaCom, 00.00.0000Chaos?Don‟t be scared.           :-)
Social Media landscape (familiar services in Hungary)                                             Discuss                 ...
Why should I care?
# Reason 1.Because 3 out of 4 Hungarians use social technology                                      Total of the users who...
# Reason 2.Because 2/3 of the global internet population visit social networks.                                (Nielsen , ...
# Reason 3.  Because visiting social sites is now the 4th most  popular online activity – ahead of personal email(Nielsen ...
# Reason 4.Because time spent on social networks is growing at 3Xthe overall internet rate, accounting for ~10% allinterne...
# Reason 5.Because social media is democratizingcommunications. Big time.                      „Technology is shifting awa...
Because social media   is a force to be   reckoned with.
Because social mediais like World of MouthOn Steroids
Word-of-Mouth is not a new phenomenon        In 1940 Paul F. Lazarsfeld discovers the „Two-         Step-Flow of Communic...
Word-of-Mouth is the key driver for Sales          People still believe more in people                    than in media!  ...
Okay, but too many people buzzing aboutsocial media, shall I get  clear informations?
Let‟s go guys „cause I                           Let‟s seehaven‟t got too many                         some majority! time...
First of all socail media is not free :-(
1. It takes people.
2. It takes technology.
3. It takes time.
Some principles in the      network reality
1. Less control -      Consumers select, avoid, actively comment on your post"The network has its own voice"
2. Focus on business value, everything else is just part of the show1. Choose a   good goal.2. Force   activity on   the  ...
3. Consumers are not stupid!                         ■ Show them how to                           make their life         ...
4. Change is constant. Adapt!Today, Web 2.0, tomorrow 3.0, and then 4.0Everything changesThe new is more exciting always -...
5. Data torelevantinformation,relevantinformationto an activeinformation
6. Just because its‟ digital, it‟s not sure that the              most appropriate
7. Understand the power of the term "immediate“Consumers are not waiting, but switching; close, cover it, etcIf the inform...
8. Subtract, do not disturb!TV spots, billboards, banners -> Can youcite even one of them?Don‟t buy, but look for the cons...
9. Takeadvantage ofthe networkWord of Mouth, viralfilms, blogs, social  networks are all possibilities to be     exploited
10. Theintegration isbased on theimpact whichis not merely    visual   Figure out newstuffs , be individual but be consist...
+1. Millions of people are creating content for the social webYour competitors                  Your customers haveare alr...
Presentation Title Here                  by MediaCom, 00.00.0000Social media is not just  another marketingchannel, in fac...
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Here                         by MediaCom, 00.00.0000So here comes what you need to do…
Presentation Title Hereby MediaCom, 00.00.0000
Stop thinking „campaigns” Presentation Title Here                             by MediaCom, 00.00.0000Start thinking „conve...
Presentation Title Hereby MediaCom, 00.00.0000
Listen!   Engage!   Measure!
Presentation Title Here                      by MediaCom, 00.00.0000       Let‟ go out!Take part of the social life!
Okay guys, let‟sstart!
Okay-okay start! But where?Which will be the best for us? Let‟s talk about the services           first, aboutblogging, tw...
Twitter
“I love how Twitter confirms my all-too-often-assaulted beliefthat most humans are kind, serious, knowledgeable, toleranta...
Twitter overall        ■ It‟s a social networking and microblogging          service        ■ Enabling its users to send a...
Twitter in (global) numbers
Twitter in (global) numbers
Twitter in (global) numbers –Gender, education, age                                http://www.ignitesocialmedia.co        ...
Facebook
Facebook overall■ Facebook is a social network service and website  launched in February 2004 that is operated and  privat...
Data source: Mashable.com http://cdn.mashable.com/wp-                                    content/uploads/2010/02/facebook-...
Data source: Facebakers.com:                                                              http://www.socialbakers.com/face...
Data source: Facebakers.com:                      http://www.socialbakers.com/facebook-statistics/hungary/last-           ...
Data source: Facebakers.com:                      http://www.socialbakers.com/facebook-statistics/hungary/last-           ...
Data source: Facebakers.com:                      http://www.socialbakers.com/facebook-statistics/hungary/last-           ...
Data source: Facebakers.com:                                     http://www.socialbakers.com/facebook-statistics/hungary/l...
Foursquare
Foursquare overall■ Foursquare is a location-based social networking website,  software for mobile devices. It is a web an...
Presentation Title Hereby MediaCom, 00.00.0000
Presentation Title Hereby MediaCom, 00.00.0000
Foursquare in (global) numbers –   Gender, education, agehttp://www.ignitesocialmedia.com/social-media-stats/2010-social-n...
Youtube
Youtube overall       ■ YouTube is a video-sharing website on which users can         upload, share, and view videos.     ...
412.3 YearsThe length of time it would take to view every YouTube video
100,000,000The number of YouTube videos viewed per day
Farmville
Farmville overall      ■ FarmVille is a farming social network game developed by        Zynga.      ■ It is available on t...
Farmville daily page impressions - Global                       http://www.appdata.com/apps/facebook/102452128776-farmville
Farmville daily unique users - Global                        http://www.appdata.com/apps/facebook/102452128776-farmville
Wikipedia
Wikipedia overall■ Wikipedia is a free, web-based, collaborative, multilingual  encyclopedia project supported by the non-...
Flickr
Flickr overall■ Flickr is an image hosting and video hosting website, web  services suite, and online.■ In addition to bei...
Those were well known services all around the world however there are hundreds and thousand of other                     s...
Mekkora az arcod?
Mekkora az arcod?
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Mekkora az arcod?

  1. 1. by MediaCom, 00.00.0000What is social media at all? If photo is taken from the MediaCom image bank, enter photo credits here: first name, last name, MediaCom city
  2. 2. „Social Media is like a „teen sex‟.Everybody wants to do it. Nobody knows how.When it‟s finally done there‟s a surprise it‟s not better.” Avinash Kaushik, Analytics Evangelist, Google
  3. 3. Officially, though, social media is not like „teen sex‟.
  4. 4. It‟s also a fancyway to describethe zillions ofconversationspeople arehaving online24/7.
  5. 5. Presentation Title Here by MediaCom, 00.00.0000Chaos?Don‟t be scared. :-)
  6. 6. Social Media landscape (familiar services in Hungary) Discuss Sharing Social (video, pics, p Networks laces, docs, e tc) Publish Social Social Games Media Collabirative Wikis Tools Microblogging
  7. 7. Why should I care?
  8. 8. # Reason 1.Because 3 out of 4 Hungarians use social technology Total of the users who use one of the following tools: networking, discuss, sharing, blogging, collaborative, microblogging, wikis, games
  9. 9. # Reason 2.Because 2/3 of the global internet population visit social networks. (Nielsen , Global Faces & Network Places)
  10. 10. # Reason 3. Because visiting social sites is now the 4th most popular online activity – ahead of personal email(Nielsen , Global Faces & Network Places)
  11. 11. # Reason 4.Because time spent on social networks is growing at 3Xthe overall internet rate, accounting for ~10% allinternet time (Nielsen , Global Faces & Network Places)
  12. 12. # Reason 5.Because social media is democratizingcommunications. Big time. „Technology is shifting away from the power of editors, the publishers, the establishment, the media elite. Now its the people whoRupert Murdoch are in control.”
  13. 13. Because social media is a force to be reckoned with.
  14. 14. Because social mediais like World of MouthOn Steroids
  15. 15. Word-of-Mouth is not a new phenomenon In 1940 Paul F. Lazarsfeld discovers the „Two- Step-Flow of Communication‟. Key insight: the media do not influence the majority of people. Most people‟s attitudes and decisions are influenced by opinion leaders in their personal environment. However, opinion leaders are intensive media users.
  16. 16. Word-of-Mouth is the key driver for Sales People still believe more in people than in media! Family and Friends 77% TV 66% Newpaper 52% Internet 48% Magazines 40% Radio 31% Special Interest Magazines 24% Books 19% Companies and Insitutions 18% Library 14%
  17. 17. Okay, but too many people buzzing aboutsocial media, shall I get clear informations?
  18. 18. Let‟s go guys „cause I Let‟s seehaven‟t got too many some majority! time for that social thing... Of course Mr Washington
  19. 19. First of all socail media is not free :-(
  20. 20. 1. It takes people.
  21. 21. 2. It takes technology.
  22. 22. 3. It takes time.
  23. 23. Some principles in the network reality
  24. 24. 1. Less control - Consumers select, avoid, actively comment on your post"The network has its own voice"
  25. 25. 2. Focus on business value, everything else is just part of the show1. Choose a good goal.2. Force activity on the consumer.3. Less can be more.
  26. 26. 3. Consumers are not stupid! ■ Show them how to make their life better, but listen and pay attention to them. ■ Take account of privacy. ■ Build trust and connection.
  27. 27. 4. Change is constant. Adapt!Today, Web 2.0, tomorrow 3.0, and then 4.0Everything changesThe new is more exciting always - Fear of Missing Out
  28. 28. 5. Data torelevantinformation,relevantinformationto an activeinformation
  29. 29. 6. Just because its‟ digital, it‟s not sure that the most appropriate
  30. 30. 7. Understand the power of the term "immediate“Consumers are not waiting, but switching; close, cover it, etcIf the information is not impulsive enough or not fast enough to download - nomatter how good it is - consumers do not open and not waiting for it
  31. 31. 8. Subtract, do not disturb!TV spots, billboards, banners -> Can youcite even one of them?Don‟t buy, but look for the consumersattention.
  32. 32. 9. Takeadvantage ofthe networkWord of Mouth, viralfilms, blogs, social networks are all possibilities to be exploited
  33. 33. 10. Theintegration isbased on theimpact whichis not merely visual Figure out newstuffs , be individual but be consistent
  34. 34. +1. Millions of people are creating content for the social webYour competitors Your customers haveare already there been there for a long time
  35. 35. Presentation Title Here by MediaCom, 00.00.0000Social media is not just another marketingchannel, in fact is much more…
  36. 36. Presentation Title Hereby MediaCom, 00.00.0000
  37. 37. Presentation Title Hereby MediaCom, 00.00.0000
  38. 38. Presentation Title Hereby MediaCom, 00.00.0000
  39. 39. Presentation Title Hereby MediaCom, 00.00.0000
  40. 40. Presentation Title Hereby MediaCom, 00.00.0000
  41. 41. Presentation Title Hereby MediaCom, 00.00.0000
  42. 42. Presentation Title Hereby MediaCom, 00.00.0000
  43. 43. Presentation Title Here by MediaCom, 00.00.0000So here comes what you need to do…
  44. 44. Presentation Title Hereby MediaCom, 00.00.0000
  45. 45. Stop thinking „campaigns” Presentation Title Here by MediaCom, 00.00.0000Start thinking „conversations”
  46. 46. Presentation Title Hereby MediaCom, 00.00.0000
  47. 47. Listen! Engage! Measure!
  48. 48. Presentation Title Here by MediaCom, 00.00.0000 Let‟ go out!Take part of the social life!
  49. 49. Okay guys, let‟sstart!
  50. 50. Okay-okay start! But where?Which will be the best for us? Let‟s talk about the services first, aboutblogging, tweeting, posting, sh aring, etc.
  51. 51. Twitter
  52. 52. “I love how Twitter confirms my all-too-often-assaulted beliefthat most humans are kind, serious, knowledgeable, tolerantand funny. Let‟s enjoy ourselves, and to hell with those ofyou who don‟t get it!” Stephen Fry, British comedian, TV personality and first ever celebrity Twitterer!More than 5 billion tweets have been posted on Twitter,with around 20 million a day being added, compared with 3million a day in March 2008.
  53. 53. Twitter overall ■ It‟s a social networking and microblogging service ■ Enabling its users to send and read other users messages called tweets ■ Tweets are text-based posts of up to 140 characters displayed on the users profile page ■ Tweets are publicly visible by default, however senders can restrict message delivery to their friends list ■ Users may subscribe to other author tweets— this is known as following and subscribers are known as followers ■ As of late 2009, users can follow lists of authors instead of just following individual authors
  54. 54. Twitter in (global) numbers
  55. 55. Twitter in (global) numbers
  56. 56. Twitter in (global) numbers –Gender, education, age http://www.ignitesocialmedia.co m/social-media-stats/2010- social-network-analysis- report/#twitter
  57. 57. Facebook
  58. 58. Facebook overall■ Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc.■ Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile.■ Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.■ Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.
  59. 59. Data source: Mashable.com http://cdn.mashable.com/wp- content/uploads/2010/02/facebook-viz-big.jpgSome facts about Facebook
  60. 60. Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- month Facebook in Hungary■ Number of users on Facebook in Hungary: 3 329 000■ Number of male users on Facebook in Hungary: 1 597 920■ Number of female users on Facebook in Hungary: 1 731 080■ Penetration of Facebook in Hungary to population: 33,32 %■ Penetration of Facebook in Hungary to online population: 53,91 %
  61. 61. Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
  62. 62. Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
  63. 63. Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary
  64. 64. Data source: Facebakers.com: http://www.socialbakers.com/facebook-statistics/hungary/last- monthFacebook in Hungary – Most popularbrands, media and check-ins
  65. 65. Foursquare
  66. 66. Foursquare overall■ Foursquare is a location-based social networking website, software for mobile devices. It is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for "checking in" at venues.■ This service is available to users with GPS-enabled mobile devices, such as iPhones, Android mobile phones and Blackberries.■ Users „check-in” at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes "badges".■ Users can choose to have their check-ins posted on their accounts on Twitter, Facebook or both.■ Users can also earn badges by checking in at locations with certain tags, for check-in frequency or for other patterns such as time of check-in.■ Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location.
  67. 67. Presentation Title Hereby MediaCom, 00.00.0000
  68. 68. Presentation Title Hereby MediaCom, 00.00.0000
  69. 69. Foursquare in (global) numbers – Gender, education, agehttp://www.ignitesocialmedia.com/social-media-stats/2010-social-network-analysis-report/#twitter
  70. 70. Youtube
  71. 71. Youtube overall ■ YouTube is a video-sharing website on which users can upload, share, and view videos. ■ YouTube uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. ■ Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. ■ Unregistered users may watch videos, and registered users may upload an unlimited number of videos. ■ Videos that are considered to contain potentially offensive content are available only to registered users 18 and older.
  72. 72. 412.3 YearsThe length of time it would take to view every YouTube video
  73. 73. 100,000,000The number of YouTube videos viewed per day
  74. 74. Farmville
  75. 75. Farmville overall ■ FarmVille is a farming social network game developed by Zynga. ■ It is available on the social-networking website Facebook and as an App on the Apple iPhone. ■ The game allows members of Facebook to manage a virtual farm by plowing land, planting, growing and harvesting virtual crops, harvesting trees and bushes, and by raising livestock. ■ It has since grown to be the social networks most popular application, with over 62 million active users and over 24.6 million Facebook application fans as of September 2010. ■ Ten percent of all Facebook users play it.
  76. 76. Farmville daily page impressions - Global http://www.appdata.com/apps/facebook/102452128776-farmville
  77. 77. Farmville daily unique users - Global http://www.appdata.com/apps/facebook/102452128776-farmville
  78. 78. Wikipedia
  79. 79. Wikipedia overall■ Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.■ Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.■ The name Wikipedia was coined by Larry Sanger and is a portmanteau of wiki (a technology for creating collaborative websites, from the Hawaiian word wiki, meaning "quick") and encyclopedia.
  80. 80. Flickr
  81. 81. Flickr overall■ Flickr is an image hosting and video hosting website, web services suite, and online.■ In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media.■ In September 2010, it reported that it was hosting more than 5 billion images.
  82. 82. Those were well known services all around the world however there are hundreds and thousand of other services.

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