Lezing Social Media voor BioBusiness event 2011 life science health

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Life Science Health Nl nodigde me uit om tijdens het BioBusiness Event 2011 de mogelijkheden van Social Media voor de Life Sciences te demonstreren.

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Lezing Social Media voor BioBusiness event 2011 life science health

  1. 1. “Strategic use of internet: online positioning and social media use in life sciences” 2011-06-07 1
  2. 2. an introduction 2
  3. 3. foto: Judith van der Meulen Lykle deVries 3
  4. 4. foto: Judith van der Meulen De Ondernemers BV New Business Development Social Media Strategy Open Innovation 4
  5. 5. www.onsboek.nl “Entrepreneurship” €26,95 Pearson Education Uitgeverij 5
  6. 6. 6
  7. 7. !""#$%&"'%!'()*$ 7
  8. 8. 8
  9. 9. and you? 9
  10. 10. Questions? 10
  11. 11. Let’s get at it 11
  12. 12. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng 12
  13. 13. so many buzz words and weird terminology RSS Crowdsourcing Twitter Chat Social Bookmarking Open source Web2.0Sociaal networks Data mining Tagging Check-ins 13
  14. 14. the conversation 14
  15. 15. 15
  16. 16. Understanding Social Media in 2 steps 16
  17. 17. Social Media 17
  18. 18. buzz-word 18
  19. 19. paradigm shift 19
  20. 20. Understanding Social Media step 1: 20
  21. 21. know your problem 21
  22. 22. know your problems 22
  23. 23. 23
  24. 24. - Nederland 2006 - 24
  25. 25. - Nederland 2006 - 25
  26. 26. 26
  27. 27. 0 20 20 30 30 ~ 27
  28. 28. 0 20 20 30 30 ~ DIGITAL NATIVES 28
  29. 29. 0 20 20 30 30 ~ DIGITAL IMMIGRANTS 29
  30. 30. 0 20 20 30 30 ~ DIGITAL DODO’s 30
  31. 31. 31
  32. 32. age matters 32
  33. 33. something else changed: 33
  34. 34. information is free 34
  35. 35. http://www.flickr.com/photos/inju/112082907/ 35
  36. 36. TV http://www.flickr.com/photos/roadsidepictures/276395210/ 36
  37. 37. Radio http://www.flickr.com/photos/imh/3297961043/ 37
  38. 38. http://www.storytellersmediagroup.com/ 38
  39. 39. gate keepers 39
  40. 40. gate keepers 40
  41. 41. I repeat 41
  42. 42. no control 42
  43. 43. a zillion opportunities 43
  44. 44. an example 44
  45. 45. 2006: 45
  46. 46. let’s google first... 46
  47. 47. 47
  48. 48. 48
  49. 49. Dell’s headache 49
  50. 50. serious headache! 50
  51. 51. 51
  52. 52. it worked! 52
  53. 53. 53
  54. 54. Conversation 54
  55. 55. Understanding Social Media step 2: 55
  56. 56. Value the conversation 56
  57. 57. http://www.youtube.com/watch? v=D3qltEtl7H8 57
  58. 58. So what changed? 58
  59. 59. we got our voice back 59
  60. 60. we want a conversation two-way 60
  61. 61. customer = king 61
  62. 62. positioning? 62
  63. 63. http://www.flickr.com/photos/shirleydejong/4448517371/ 63
  64. 64. personal 64
  65. 65. #fail 65
  66. 66. 66
  67. 67. 5 steps to positioning 67
  68. 68. Step 1: listen 68
  69. 69. 69
  70. 70. find your audience by listening first 70
  71. 71. who do you (need to) listen to? 71
  72. 72. 72
  73. 73. find the influencers 73
  74. 74. Step 2: Engage 74
  75. 75. 75
  76. 76. get involved 76
  77. 77. step 3: energize the groundswell 77
  78. 78. 78
  79. 79. Step 4: make self sufficient 79
  80. 80. 80
  81. 81. Step 5: embrace the Groundswell 81
  82. 82. 82
  83. 83. Make your customer your lead innovator 83
  84. 84. strike up a conversation 84
  85. 85. listen 85
  86. 86. learn 86
  87. 87. act together 87
  88. 88. 88
  89. 89. contact conversation content ... ... ... ... 89
  90. 90. Questions? 90
  91. 91. recommended 91
  92. 92. • Listen to the Groundswell • Engage • Energize the Groundswell • Make the Groundswell self-sufficient • Embrace the Groundswell 92
  93. 93. Lykle deVries foto: Ester Kroezenga lykle@deondernemers.nl 06-53 76 69 64 Twitter: @lykle 93

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