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COMIC
SCHEMAS 
• A cognitive framework that helps organize and interpret 
information. 
• Allows us to take shortcuts in interpreting the vast amount of 
information. 
• Focus only on things that confirm our preexisting beliefs and 
ideas. 
(i) May contribute to stereotypes 
(ii) Makes it difficult to certain new information
SOCIAL INFLUENCE 
• Occurs when one’s emotions, opinions, or 
behaviors are affected and influenced by 
social groups. 
• Seen in conformity, socialization, peer 
pressure, obedience, leadership, persuasion, 
sales and marketing.
PERSUASION 
• The action or fact of persuading someone of 
being persuaded to do or believe something.
COMFIRMATION BIAS 
• Confirmation bias is the tendency to search 
for, interpret, or prioritize information in a way 
that confirms one’s beliefs or hypothesis.
INTRINSIC MOTIVATION 
• Self-desire to seek out new things and new 
challenges, to analyze one’s capacity, to 
observe and to gain knowledge. 
• Driven by an interest or enjoyment in the task 
itself, and exists within the individual.
OBSERVATIONAL LEARNING 
• Occurs through observing the behavior 
of others and repeating those actions.
DOWNWARD 
COUNTERFACTUAL THINKING 
• Focuses on how things might have been much 
worse. 
• Recognize the consequences could have been 
more undesirable, improves mood 
momentarily.
Comic strip presentation slide
Comic strip presentation slide
Comic strip presentation slide

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Comic strip presentation slide

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. SCHEMAS • A cognitive framework that helps organize and interpret information. • Allows us to take shortcuts in interpreting the vast amount of information. • Focus only on things that confirm our preexisting beliefs and ideas. (i) May contribute to stereotypes (ii) Makes it difficult to certain new information
  • 7.
  • 8. SOCIAL INFLUENCE • Occurs when one’s emotions, opinions, or behaviors are affected and influenced by social groups. • Seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing.
  • 9.
  • 10. PERSUASION • The action or fact of persuading someone of being persuaded to do or believe something.
  • 11.
  • 12. COMFIRMATION BIAS • Confirmation bias is the tendency to search for, interpret, or prioritize information in a way that confirms one’s beliefs or hypothesis.
  • 13.
  • 14.
  • 15. INTRINSIC MOTIVATION • Self-desire to seek out new things and new challenges, to analyze one’s capacity, to observe and to gain knowledge. • Driven by an interest or enjoyment in the task itself, and exists within the individual.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. OBSERVATIONAL LEARNING • Occurs through observing the behavior of others and repeating those actions.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. DOWNWARD COUNTERFACTUAL THINKING • Focuses on how things might have been much worse. • Recognize the consequences could have been more undesirable, improves mood momentarily.