3. Research Campaign Strategy Results November Campaign Public Relations Advertising Finance Event

4. Tell the Chevrolet story on campus Client Objectives Develop promotion(s) that naturally integrate the Chevrolet brand messaging and/or vehicles into campus life

6. brand knowledge looks Interior Brand awareness Unreliable American Favored features cruze expensive upkeep affordable

10. Product User: Associating a product/ service with a specified group or type of user.

11. Broadcast Media Direct Marketing Guerilla Marketing Word of Mouth 5. Public Relations 6. Event Marketing 7. Sales Promotion 8. Internet & Interactive

29. How objectives Were met How could they have been better met

39. Marketing to everybody