1. M&Ms Final Creative Project Fatima Yara Nourhan Meriam

2. Outline Introduction Target Audience Objectives Positioning Problem Strategy S.W.O.T Conclusion

3. Introduction

4. S.W.O.T. Analysis Strengths Weaknesses Opportunities Threats

5. Objectives Specific Measurable Achievable Realistic Timed

6. Target Audience Target audience: All Ages Middle class mothers Brand loyalty: Customization “Brand VIP”

7. Problem Not all the products/ flavors available in the UAE. Opportunity available, but is not being used.

8. Problem Products not available in UAE: “Coconut M&M” “Strawberried Peanut Butter” “M&M's Premiums”

9. Strategy Types of Media: T.V. Radio Print Media

10. Positioning Easy to find Easy to reach Unique and fun Unexpected places

12. Conclusion