Facebook for Individuals and Businesses
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Facebook for Individuals and Businesses

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  • 1. Facebook : Social Networking for Individuals and Businesses Fayetteville Free Library
  • 2. Agenda:
    • Overview of Social Networking
    • Overview of Facebook
    • Personal and Professional Uses of Facebook
    • Demonstration
    • Questions
  • 3. What is Social Networking?
    • A website that encourages its users to interact with or network with other users.
    • These web based tools allow individuals to meet, interact, collaborate and share information and media.
    • These sites are quickly evolving from mere personal profiles into platforms for communication, creativity, advertising, and even commerce.
    • http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 4. Why Social Networking so Appealing?
    • Personal Use
    • People like it because it allows them to express themselves, meet new people and keep in touch with old friends.
    • Professional Use
    • Businesses and organizations can create pages and use these pages to market themselves.
    • *Most social networking sites can be used both personally and professionally*
  • 5. #1 Social Networking Site: Facebook Basics : -Started in 2004 by Harvard student Mark Zuckerberg -Site can be found at www.thefacebook.com Stats : – Over 300 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college New ways to use: -Access Facebook on your cell phone! In August 2009, Facebook had over 30 million daily mobile users.
  • 6. Facebook: Personal, Professional….and Private!
    • Unless you specify otherwise, much of
    • the material you include on your
    • Facebook page is publically visible.
    • Think before you post pictures or
    • other content.
    • Use privacy settings to your advantage.
    • See this link for info on privacy settings:
    • http://www.allfacebook.com/2009/02/facebook-privacy/
  • 7.
    • *Demo*
  • 8. Facebook for Businesses and Organizations
    • Businesses and organizations can use FB for internal communication, as well as external promotion.
    • Instead of creating a personal profile, there are two choices:
      • A Page
      • A Group
  • 9. Facebook: Pages vs. Groups
    • What makes them different?
    • Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity.
    • Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause.
  • 10. PAGES
    • Updates go directly to a user’s home page.
    • Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group.
    • Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting.
    • Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the walls of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure.
    • Supporters are called “ Fans ” – you can have unlimited fans.
  • 11. GROUPS
    • Similar to a fan page; more informal (anyone can start a FB group about any topic)
    • Only visible to Facebook members
    • Includes a discussion forum
    • You can message ALL group members - up to 5000 members - and your message lands right in their inbox, like an email.
    • There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists).
    • Members can be invited to join the group.
  • 12.
    • *Demo*
  • 13.
    • *Questions?*