Facebook for Individuals and Businesses
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Facebook for Individuals and Businesses

Uploaded on


More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Facebook : Social Networking for Individuals and Businesses Fayetteville Free Library
  • 2. Agenda:
    • Overview of Social Networking
    • Overview of Facebook
    • Personal and Professional Uses of Facebook
    • Demonstration
    • Questions
  • 3. What is Social Networking?
    • A website that encourages its users to interact with or network with other users.
    • These web based tools allow individuals to meet, interact, collaborate and share information and media.
    • These sites are quickly evolving from mere personal profiles into platforms for communication, creativity, advertising, and even commerce.
    • http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 4. Why Social Networking so Appealing?
    • Personal Use
    • People like it because it allows them to express themselves, meet new people and keep in touch with old friends.
    • Professional Use
    • Businesses and organizations can create pages and use these pages to market themselves.
    • *Most social networking sites can be used both personally and professionally*
  • 5. #1 Social Networking Site: Facebook Basics : -Started in 2004 by Harvard student Mark Zuckerberg -Site can be found at www.thefacebook.com Stats : – Over 300 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college New ways to use: -Access Facebook on your cell phone! In August 2009, Facebook had over 30 million daily mobile users.
  • 6. Facebook: Personal, Professional….and Private!
    • Unless you specify otherwise, much of
    • the material you include on your
    • Facebook page is publically visible.
    • Think before you post pictures or
    • other content.
    • Use privacy settings to your advantage.
    • See this link for info on privacy settings:
    • http://www.allfacebook.com/2009/02/facebook-privacy/
  • 7.
    • *Demo*
  • 8. Facebook for Businesses and Organizations
    • Businesses and organizations can use FB for internal communication, as well as external promotion.
    • Instead of creating a personal profile, there are two choices:
      • A Page
      • A Group
  • 9. Facebook: Pages vs. Groups
    • What makes them different?
    • Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity.
    • Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject, or support a common cause.
  • 10. PAGES
    • Updates go directly to a user’s home page.
    • Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group.
    • Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting.
    • Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the walls of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure.
    • Supporters are called “ Fans ” – you can have unlimited fans.
  • 11. GROUPS
    • Similar to a fan page; more informal (anyone can start a FB group about any topic)
    • Only visible to Facebook members
    • Includes a discussion forum
    • You can message ALL group members - up to 5000 members - and your message lands right in their inbox, like an email.
    • There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists).
    • Members can be invited to join the group.
  • 12.
    • *Demo*
  • 13.
    • *Questions?*