People like it because it allows them to express themselves, meet new people and keep in touch with old friends.
Businesses and organizations can create pages and use these pages to market themselves.
*Most social networking sites can be used both personally and professionally*
#1 Social Networking Site: Facebook Basics : -Started in 2004 by Harvard student Mark Zuckerberg -Site can be found at www.thefacebook.com Stats : – Over 300 Million active users – Approximately 120 million access daily – 66% of U.S. Facebook users are out of college New ways to use: -Access Facebook on your cell phone! In August 2009, Facebook had over 30 million daily mobile users.
Are widely accessible – Pages can be seen and found on the wider Internet to people who aren’t members of Facebook. But even so, you have to be a member of Facebook to interact with the group.
Tracking – Facebook has provided a tool for page administrators that lets them know how many visitors that they’re getting.
Actions are documented – If a fan of your page takes action on it, such as writing on your wall or posting a video, their actions will be documented on the walls of their personal pages. Their friends will see the news feeds and if curious, check out your page – giving you more exposure.
Supporters are called “ Fans ” – you can have unlimited fans.
Similar to a fan page; more informal (anyone can start a FB group about any topic)
Only visible to Facebook members
Includes a discussion forum
You can message ALL group members - up to 5000 members - and your message lands right in their inbox, like an email.
There are three different types of Groups for different purposes: Open (anyone can join), Closed (the group owner/admins have to approve all members), Secret (only the members and invitees know the group even exists).